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Resource Regions: Worldwide

Connecting Tech Buyers and Sellers 

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Why sponsor IDC META events?

IDC brings together the Middle East’s most influential IT decision-makers at over 95+ technology events. Ranging from multi-day educational symposiums and prestigious awards programs to intimate roundtable discussions our tailored events deliver on audience objectives.

  • Quality Content

    Use IDC’s thought leadership research to position your brand for growth

  • Unique Platform

    Drive opportunities and accelerate conversations through data.

  • Maximize ROI

    Engage directly with key decision and target buyers.

  • Unparalleled Reach

    Count on IDC’s trusted network to extend your footprint.

High-Impact Connections with Technology Buyers Who Matter

    • Exclusive, invitation-only access to senior executives and key business decision-makers
    • Direct engagement with technology buyers responsible for evaluating and purchasing solutions
    • Custom-designed events that align with your strategic goals and showcase your thought leadership
    • High-value networking opportunities that foster meaningful and lasting business relationships

 

What Our Customers Are Saying

IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

Senior Vice President, NBI Products & Solutions, du

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

Working with the IDC Events team has always been a delight as they provide all the necessary support to make sure the event is a success and generates the required ROI.

Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

Channel Sales Manager, Business Applications, Microsoft

IDC's professionalism, dedication, and flexibility mean that the value they bring to us as partners cannot be overstated. We look forward to collaborating with them again in the future.

Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

Generate interest, build awareness, and win new business.

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From AI Scramble to AI Strategy

Use IDC’s research-backed framework to benchmark your maturity, define “super use cases,” and future-proof your organization’s AI investments.

Get personalized guidance

Clarity at the top defines AI success. 

In this short video, Daniel Saroff and Ritu Jyoti share five key AI priorities to help organizations drive real value, focusing on aligning tools with business goals, ensuring ethical deployment, and addressing change management. From using existing tech effectively to approaching agentic AI responsibly, they deliver actionable guidance to cut through the hype and innovate with purpose.

See opportunities for your organization? Schedule your complimentary 1:1 session with an IDC analyst.

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Beyond the AI buzz: choosing the right tech for the real problem 

Not every problem needs the latest shiny tech. Hear from IDC’s Giulia Carosella and Daniel Saroff as they cut through the AI hype and walk you through a clear, practical methodology for selecting the right solution—whether that’s traditional automation, RPA, predictive AI, assistants, or agentic systems. With examples, they’ll show how to match tools to use cases based on feasibility, skills, and outcomes—so you can innovate with purpose, not noise. 

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Refine your AI strategy

Tech leaders are using these complimentary 1:1 sessions with IDC analysts to cut through complexity, pressure-test AI plans, and accelerate AI execution. Your roadmap starts here.

Get personalized guidance