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About IDC Sales Mastery Classes

IDC Sales Mastery Classes are persona and industry-specific. IDC Analysts and consultants deliver an interactive master class taking sales on a journey from high level macro trends through to the role of your technology and how to engage with key C-level personas in the topic.

Why Choose a Sales Mastery Class?

  • Aligns your sales force on best practices and value proposition

  • Virtual sessions can attract several thousands of sales, marketing, value management and internal stakeholders

  • Can be hosted on your LMS for up to 12 months

  • Outcome and task-based actions, with account planning frameworks to take learnings to the field immediately

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About IDC Digital Coaching

Live online sales training workshop, or digital coaching, are conducted by expert IDC CSPs covering critical or trending technology and/or industry topics. These digital coaching sessions are designed to help your sales team and/or partners understand relevant trends, buyer needs, and industry nuances.

Why Choose a Digital Coaching?

  • Gain the critical understanding of the buyer’s perspective that sales teams need

  • Learn opportunity identification questions and key talking points

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A Sales Enablement Strategy That Drives Sales Performance

Forge meaningful connections with buyers by leveraging the right sales enablement tools.

We are in an era where tech buyers initiate their purchase journey online. As a sales professional navigating the ever-evolving ICT market, you need to understand the shifting motivations and intents throughout your customers’ journey. This understanding is your pivotal moment to develop sales enablement content that cultivates precise digital and interpersonal interactions across the entire customer lifecycle.

At the heart of our approach is cutting-edge research; it powers our sales enablement tools, which empowers you to craft a robust sales enablement strategy—a strategy that seamlessly aligns with your customer lifecycle, driving optimal performance for your sales teams.

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A Proven Customer Value Selling Formula To Support Your Sales Enablement Strategy

Make Every Connection Count, at Every Stage of the Customer Lifecycle

  • Make it easy for customers to buy

    Ensure your sales enablement content is designed to empower your sales team in delivering value. Adaptability to the changing needs throughout the customer lifecycle is key to its effectiveness.

  • Develop a value selling and marketing strategy

    Align your marketing content to effectively sell the value your solutions deliver.

  • Develop an integrated approach

    Align sales, customer success, and value management teams for a consistent value story throughout your customer lifecycle.

  • Make it easy for your sales teams to sell

    Invest in cutting-edge lead generation tools to automate the customer value selling process and create a digital repository.

Elevate Your Sales Enablement Strategy

Our sales enablement tools offer a deeper understanding of tech buyer priorities and purchase drivers. We provide comprehensive business value and sales enablement programs ensuring your value proposition is not just conveyed in marketing content but captured in an ongoing value discussion throughout the selling process.

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Empower Your Sales Enablement Strategy. Engage Today’s B2B Buyers

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based sales enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Evaluating sales tools: the pros and cons for sales enablement leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

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Empower your sales conversations to engage today's buyers

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About IDC’s Partner Shortlist With Profiles

Our enhanced solution takes precision to the next level for discerning B2B tech marketing executives. Beyond the Partner Shortlist, this product offers a deeper layer of insight by incorporating tailored profiles for each recommended partner. This sophisticated addition goes beyond by providing critical information sourced from our analysts.

From SWOT analyses and synergies with vendors to organizational size, market share, and distribution channels—the Partner Shortlist with Profiles ensures that you not only have a curated list but also a comprehensive understanding of each potential partner’s landscape.

Why Choose IDC’s Partner Shortlist With Profiles?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Receive a tailored list of motivated partners that directly aligns with your partnering strategies

  • Effortlessly gain competitive insights by identifying potential collaborators’ current partners

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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for your business

Unleash Unprecedented Growth and Accelerate Your Go-To-Market Strategy

  • Partner shortlist

  • Partner shortlist with profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal Targeting

    • Define Best Partners
    • Provide Partner Data
    • Prioritize and Short List Partners

  • Faster To Market

    • Improve Recruitment Rates
    • Save time with Mature Partners
    • Shorten Sales Cycle

  • Measurable Results

    • Increase Revenue
    • Reduce Costs
    • Competitive Insights

Your trusted path to driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

Data: operational advantage or strategic imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate market forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

The GenAI impact on your existing markets

As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI’s impact on your current and adjacent markets?

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Get one source of market intelligence and understand market performance

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why Choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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