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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

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Why Choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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Generate Leads and Accelerate New Business

You Have Unique Objectives. We have Custom Solutions.

Actionable, custom market intelligence that reduces time and resources deployed by your teams.

Top priorities:

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Custom sales enablement programs to empower sales, value management and customer success teams.

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Quantitative analytic support to aid in business and investment decisions.

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Partner intelligence and tools to help you identify, evaluate and recruit partners.

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Leverage Trusted Trends and Data for a Powerful Go-To-Market Strategy

IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

Empower Your Market Intelligence, Content Marketing, and Sales with Research-driven Tools

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

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Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

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Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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The new content landscape: A guide for B2B marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

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Empower your content marketing with research-driven tools

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About IDC Analyst Pulse

An IDC Analyst Pulse gathers diverse perspectives from IDC analysts on critical questions you have about your business, such as messaging effectiveness, market entry challenges, or product launches within specific industries.

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Each IDC Analyst Pulse integrates the following elements:

  • Diverse Analyst Perspectives: Every Analyst Pulse program will include multiple IDC analysts and a lead IDC analyst collecting the findings for you.
  • Quick Market Guidance: Leveraging IDC analysts through surveys and interviews, we offer rapid and comprehensive market insights across industries, countries, and technology markets.
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Why Choose an IDC Analyst Pulse?

  • Support marketing messaging or product entry

  • Gain a clearer understanding of market sentiment

  • Address the urgent need to understand competitive positioning

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About IDC Barometers

IDC Barometers are designed to help you gain a deeper understanding of competitor performance, evaluate industry spend within specific markets or geographies, and assess partner performance or health.

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Each Barometer integrates the following elements to provide comprehensive and compelling analyses:

  • IDC Knowledge Base: Leveraging IDC’s extensive Knowledge Base of data, to provide quick views on your market, product portfolio health, competitors and spending patterns.
  • Expert Insights: Every Barometer program involved a lead IDC analyst taking the findings from the ‘Barometer(s)’ and integrating them with analyst insight and essential guidance.
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Why Choose a IDC Barometer?

  • Inform quarterly business reviews with data and expert insights

  • Develop business cases for new products, businesses, or partners

  • Quickly access data to evaluate business decisions

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Sales and marketing decisions with actionable market intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Accelerate your planning with rapid strategic insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights supports key roles such as:

  • CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
  • CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
  • Marketing Teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
  • Sales Operations Teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
  • Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate Complex Decisions With Expert Strategic Insights

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About IDC Business Value Buyer Conversation Guides

Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

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IDC’s Business Value Buyer Conversation Guides Offer:

  • Executive-level insights
  • Research-driven content
  • Challenge identification and solution alignment
  • Business outcome focus
  • Effective conversation frameworks

Why Choose a Buyer Conversation Guide?

  • Enable your sales team with a defined understanding of your buyers and their pain points

  • Shorten sales cycle with provided talking points that speak to buyer needs

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About IDC Business Value Snapshot Tools

Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

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DC's Business Value Snapshot Tool Includes the Following Features:

  • Web-based self-service calculator
  • IDC Research integration
  • Interactive experience
  • Personalized Business Value Snapshot Report
  • Lead generation

Why Choose a Business Value Snapshot Tool?

  • Easily demonstrate the return of investment, value and impact of your products and services with real customers

  • Educate buyers and engage in outcome-based conversations

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