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Optimize channels and partnerships

Visualize complex technology ecosystems with partnership data and dashboards from IDC Channel Partner Ecosystem. Optimize your channels and alliances play to address rapidly evolving dynamics and grow.

From a Channel Partner Ecosystem customer

“The time you are saving me and the team is hard to comprehend, something that took 6+ months is taking a couple of weeks for us to assess now.”

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Enhance your channel strategy

IDC’s Channel Partner Ecosystem (CPE) enables customers to:

  • Identify the strongest potential partners for their products
  • Assess partner activity for expansion areas
  • Determine potential partner strength via IDC’s unique scores and indexes
  • Identify areas of saturation and possible pull-backs
  • Pinpoint competitors’ partnership gap opportunities
  • Locate opportunities for broader coverage across geographies

Why use IDC’s CPE?

  • Assess and recruit new partners
  • Define and improve your channel strategy
  • Determine competitor network
  • Benchmark partners

What key roles does CPE help support?

  • Channels and Alliances
  • Sales
  • Business Development
  • Strategic Planning

Worldwide Channel Partner Ecosystem

In-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, the industries they serve, geographic location data, and much more. This results in a map of channel partners’ service, solution, and geographic coverage.

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Your trusted source for worldwide technology market coverage.

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Map global tech demand

Get your bearings in the global technology landscape with spending and forecast data from IDC Black Book. Power analysis and understanding of ICT markets and emerging spending trends in key regions.

From a Black Book customer

“We love the resources we have from IDC because we continue to learn from them and the data they provide.”

Learn more about IDC Black Book

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Define your customer target

IDC’s Black Book will help your business to:

  • Align your sales strategy and tactics to the latest market opportunities
  • Stay on top of tech market shifts and changes at a global, regional, and local scale
  • Plan for future new or adjacent market expansion
  • Better target go-to-market initiatives

Why use IDC’s Black Book?

  • Refine your TAM
  • View the complete ICT marketplace
  • Adapt to the fast-changing market conditions

What key roles does Black Book help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Your trusted source for worldwide technology market coverage.

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From 11 billion data points, we find the one that matters

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The confidence in knowing

Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

  • 7B+ Data Points

  • 115+ Technologies

  • 550K+ Companies

  • 80K+ Contracts

Explore Data & Analytics solutions based on your role

Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.

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Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.

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Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.

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Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.

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Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.

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Our global network of analysts collaborate to provide the industry’s gold standard for technology market data

 

Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:

  • Build a detailed TAM
  • Optimize your partner network
  • Pinpoint opportunities by industry or use case
  • Define customer targets
  • Evaluate the competitive landscape
  • Build your sales pipeline

Your trusted source for worldwide technology market coverage.

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National ICT & digital regulations

IDC offers research and advisory services on ICT and digital regulatory trends, developments and best practices in the Middle East, Türkiye and Africa region. We publish research reports and offer custom guidance to policy makers, national regulatory authorities, and the regulatory affairs units of telcos.

The key topics we address include:

  • ICT policy and regulations to enable emerging technology adoption and usage
  • The impact of OTT services on regulatory frameworks
  • The evolution of policy and regulatory approaches to enable digital transformation and establish healthy ICT ecosystems

The types of studies we provide include:

  • Maturity assessment of current national ICT policy and regulatory frameworks
  • Benchmarking of national ICT regulations with countries across the region and worldwide
  • Best practices for policy and regulatory approaches
  • Market assessment to understand consumer and business sentiments for effective policymaking and regulatory framework development

Find out more about how IDC can support your business growth

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Improve Your Partner Influence and Investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

Actionable Partner Intelligence, Competitive Channel Insights and Tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the Right Channel Partners for Your Business

Unleash Unprecedented Growth and Accelerate Your Go-To-Market Strategy

  • Partner Shortlist

  • Partner Shortlist with Profiles

Create High Impact Partner Marketing Programs

We help clients with a proven partner methodology and approach.

  • Optimal Targeting

    • Define Best Partners
    • Provide Partner Data
    • Prioritize and Short List Partners

  • Faster To Market

    • Improve Recruitment Rates
    • Save time with Mature Partners
    • Shorten Sales Cycle

  • Measurable Results

    • Increase Revenue
    • Reduce Costs
    • Competitive Insights

Your Trusted Path To Driving Business Growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

Data: Operational Advantage or Strategic Imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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Helping scale-ups and start-ups accelerate growth

Build successful GTM strategies, find opportunities and demonstrate value to customers and investors.

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  • We understand the unique pressures you are facing as a technology disruptor to carve out a space in the market, establish your brand and increase your customer base.

  • We empower you to shape your competitive positioning, build messaging that will resonate with your key audience, and help you create a strategy that maximises your business’ potential.

  • From concept to customer, we can help your business at every stage of your journey.

IDC provides you with industry leading data, research, and access to market experts to support you in:

  • Identifying growth opportunities and lead generation
  • Accessing the market and engaging partners
  • Demonstrating the value of your products and services to investors and customers
  • Building fact-based, impactful, go-to-market strategies

How can IDC help your business grow?

Emerging Vendor

Go-to-market strategies

You need to go-to-market with a digital-first, customer-centric strategy that engages the customer on the topics and issues they care about. In this eBook we will look at the elements you need to make your go-to-market planning a success.

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We can help you to:

  • Get/present a clear picture of your market
  • Access and engage with Senior level executives with influencing/purchasing authority
  • Identify where the growth opportunities are
  • Know which industries, geographies and personas you should target
  • Create market-specific research-driven content relevant to your audience
  • Know where you stand against key competitors
  • Provide independent data to support investor business cases and secure VC funding
  • Shortlist potential partners

Find out more about how IDC can support your business growth

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Why IDC is the right fit for growing tech companies

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Unique solutions built exclusively for growing tech vendors

For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.

  • Awareness Partner

    We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.

  • Industry View

    Our industry research advises on issues facing today’s digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.

  • Influential Analysts

    We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.

  • Global Presence

    Regional Specialists with experts in over 110 countries – wherever you need to grow, we’ll be there.

  • Data at IDC's Core

    With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.

  • Personalized Experience

    We ensure that we match our solutions to where you are innovating and growing to help you build success.

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

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Read how Syndio partnered with IDC to gain insight into the market landscape for their next growth phase

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Read how Field Effect created brand awareness and built a reputation by collaborating with an IDC analyst.

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Find out how this company partnered with IDC to identify verticals to pursue to accelerate growth.

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What growing tech vendors are saying

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.'

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.'

An Emerging AI Company

IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.

Emerging Analytics and Data Management Company

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

Find out more about how IDC can support your business growth

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Critical information that supports your technology roadmap

Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.

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With research and advisory services, you will:

  • Align IT strategy to meet goals

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.

  • Innovate with the latest tech trends

    • Improve operation strategies with one-to-one guidance from IDC analysts.
    • Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
    • Meet company goals with guidance from our rigorous research methodology.

  • Drive digital growth

    • Access research based on carefully curated data tailored to guide you in your digital roadmaps.
    • Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
    • Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.

  • Make better decisions

    • Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
    • Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.

IDC IT executive programs

Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.

Develop Your Roadmap

With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.

Get Trusted Advisors

IDC has a long and trusted history in the research field. For over 50 years, we’ve provided unbiased, vendor-agnostic advice. We’re devoted to providing information that truly helps your planning and organization and validate your decisions.

Move With Speed

Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.

IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.

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IDC industry insights

Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.

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Interested in learning more about IDC’s Tech Buyer solutions?

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Accelerate digital outcomes with trusted insights

Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.

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IDC Technology Buyer products

  • Research & Advisory

    Empower your decisions with the right information at every stage of your digital journey

    • Align IT Strategy to Meet Goals
    • Meet Company Goals with Results-Driven Solutions
    • Drive Digital Growth with Expert Guidance
    • Make Better Decisions with Better Data
    Learn more

  • Leadership & Development

    Lead your organization and make informed decisions with peer guidance

    • Develop Optimal Procedures with Business Leaders
    • Advance Your Team with Counsel from Executive Leaders
    • Elevate Company Success from Peer Guidance
    • Make Decisions with Peer Insight
    Learn more

  • Industry

    Build a more effective strategy with industry-specific knowledge

    • Data
    • Optimize IT Strategy with Proven Insights
    • Equip Your Organization with the Latest Research and Trends in your Industry
    • Foster Growth and Innovation with the Latest Industry Research
    • Make Informed Decisions with our Industry Expertise
    Learn more

Interested in learning more about IDC’s Tech Buyer solutions?

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Industry research grounded in decades of experience

IDC’s industry research assists business and IT leaders in making technology decisions across six industries – retail, government, financial services, manufacturing, health and energy.

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IDC’s industry research helps business and IT leaders:

  • Optimize IT strategy with proven industry insights

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.

  • Foster growth and innovation in your organization

    • Drive growth by evolving your organization into the digital age with our analysts’ industry expertise and advice.
    • Build out digital transformation roadmaps with our consulting services.
    • Promote innovation by supplying your team with the latest technology data and trends from around the globe.

  • Access insights to define your digital strategy and operate efficiently

    • Develop a clearly defined digital strategy and positioning based on our expert industry analysis and guidance.
    • Keep operations efficient and aligned to your digital initiatives with IDC’s most cutting-edge digital strategies for your industry.

  • Make informed decisions with our industry expertise

    • Lead informed negotiations with vendors grounded in fact-based industry research, expertise and guidance.
    • Accurately assess supply and demand, market costs and vendor metrics with our industry consulting services.

IDC’s industry research also helps technology suppliers inform their vertical marketing, sales, and product management strategies so that they more closely align with key industry-specific trends and investment priorities.

Explore IDC’s industry research

IDC Energy Insights works with utility providers, oil and gas producers, and mining companies on how to leverage data and technology to improve operational excellence and create new information-based commodities.

Its global team of analysts with decades of industry experience, advise on how to create holistic digital operational strategies that deliver agile operations and how to harness information for improved decision making and the creation of new value add-services.

Latest research

IDC Financial Insights works with financial institutions to help them achieve success through accelerated banking, the creation of value through open, agile, and secure infrastructures, creating dynamic customer experiences, and deliver to banking and payments customers worldwide.

Its global team of analysts, with decades of industry experience, advise financial institutions on how to supplant the functionality of legacy systems with digital technologies that will improve efficiency and profitability, engage the customer in a meaningful way while reducing risk and fraud.

Latest research
IDC FinTech Rankings and Real Results

IDC Government Insights works with governments throughout the world on their digital transformation journeys, helping them provide better quality services to citizens, while improving the efficiency, effectiveness, and delivery of government programs and services.

Its global team of analysts, with decades of industry experience, advise central and local governments on how to improve the delivery of government services, creating more effective and engaged services and citizens.

Latest research
IDC – GSA Schedule
IDC Smart Cities awards

IDC Health Insights works with healthcare and life science organizations throughout the world providing value-based healthcare and knowledge-based medicine.

Its global team of analysts with decades of industry experience, advise healthcare organizations on how to shift from sick care to healthcare with an emphasis on preventative care and population health management. Health Insights helps life science organizations employ a more knowledge-centric approach to new drug development, disease diagnosis, management, and treatment.

Latest research

IDC Manufacturing Insights works with manufacturing organizations to accelerate the delivery of innovation through integrated products and services.

Its global team of analysts with decades of industry experience, advise manufacturers on how to drive additional revenue opportunities throughout the product life cycle, without negatively impacting the ability to scale to profitable volumes.

Latest research

IDC Retail Insights works with retailers to create exceptional, immersive customer experiences that engage and allow the customer to discover, evaluate, select, and transact in a frictionless manner.

Its global team of analysts, with decades of industry experience, advise retailers how to transcend the focus on “transaction” to a focus that blends connected technology with an elevated customer experience.

Latest research

Interested in learning more about IDC’s industry research?

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