Logo
Become a Client

Resource Regions: Worldwide

Sales and marketing decisions with actionable market intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Accelerate your planning with rapid strategic insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights supports key roles such as:

  • CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
  • CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
  • Marketing Teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
  • Sales Operations Teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
  • Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate Complex Decisions With Expert Strategic Insights

Contact us

About IDC Business Value Buyer Conversation Guides

Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

View Buyer Conversation Guide Sample

IDC’s Business Value Buyer Conversation Guides Offer:

  • Executive-level insights
  • Research-driven content
  • Challenge identification and solution alignment
  • Business outcome focus
  • Effective conversation frameworks

Why Choose a Buyer Conversation Guide?

  • Enable your sales team with a defined understanding of your buyers and their pain points

  • Shorten sales cycle with provided talking points that speak to buyer needs

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC Business Value Snapshot Tools

Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

View Snapshot Tools Sample

DC's Business Value Snapshot Tool Includes the Following Features:

  • Web-based self-service calculator
  • IDC Research integration
  • Interactive experience
  • Personalized Business Value Snapshot Report
  • Lead generation

Why Choose a Business Value Snapshot Tool?

  • Easily demonstrate the return of investment, value and impact of your products and services with real customers

  • Educate buyers and engage in outcome-based conversations

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

View Sample

Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

Why Choose a Business Value White Paper?

  • Compelling and holistic financial justification for investment in your company products or solutions, based on in-depth interviews with users

  • Highlights key cost, operational, and business KPI improvements with your products or solution(s)

  • Leverages customer quotes and use case examples to emphasize the voice of the customer

  • Data and findings can be leveraged to support many other assets, including lead generation tools

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

Generate leads and accelerate new business

Watch a quick overview

Special end-of-year offers on GTM acceleration assets and custom data projects are currently available.

Contact us for offers

You have unique objectives. We have Custom Solutions.

Actionable, custom market intelligence that reduces time and resources deployed by your teams.

Top priorities:

Need a personal approach? Contact us.

Custom sales enablement programs to empower sales, value management and customer success teams.

Top priorities:

Need a personal approach? Contact us.

Quantitative analytic support to aid in business and investment decisions.

Top priorities:

Need a personal approach? Contact us.

Partner intelligence and tools to help you identify, evaluate and recruit partners.

Top priorities:

Need a personal approach? Contact us.

Leverage trusted trends and data for a powerful go-to-market strategy

IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

Empower Your Market Intelligence, Content Marketing, and Sales with Research-driven Tools

Contact us

Your Single Source of Trusted Sales Planning Data

Fuel growth with precise TAM/SAM creation and account prioritization

Schedule A Demo

IDC Velocity for Sales will transform your data challenges into a strategic advantage.

Challenge

Sales planning decisions often rely on disparate, disconnected data sources.


Solution

IDC Velocity leverages 7B+ datapoints that provide a single source of truth.

Challenge

TAM calculations and account prioritization are too often done by guesswork.

Solution

IDC Velocity provides scored account recommendations tied to your ICP.

Unlock the Power of IDC Velocity for Sales

  • Calculate Total Addressable Market (TAM) and Service Addressable Market (SAM) for specific opportunities based on your own ICP metrics

  • Quantify the potential in markets adjacent to your defined ICP to uncover opportunities you’re missing

  • Clearly see the level of competition in specific markets with market share data you segment yourself

  • Leverage IDC data-backed recommendations on market opportunities and account prospects

Sales Planning

  • Define TAM and SAM in targeted categories
  • See competitor market share and trends in each market
  • Uncover opportunities by calculating TAM/SAM in adjacent markets
  • Use IDC data as proof points in planning decisions

Sales Prospecting

  • Go beyond web scraping to see the data trends that signal the likeliest top spenders
  • Leverage account prioritization
  • Segment your sales plan by territory and firmographics

FAQ

Who can benefit from IDC Velocity for Sales?
  • Sales Operations Leaders – proactively drive quarterly and annual sales planning with intelligence that truly informs your projections
  • Territory/Sales Managers – drive more conversions in specific sales motions with better understanding of your real TAM/SAM, and prioritize accounts with IDC data-centric recommendations
  • Marketing Teams – build ABM account targets not from wish-list compilations, use real, recent data to understand the most likely spenders in each market

Your entire business wins when ICP, TAM/SAM and target account planning become not just faster but also more reliable and repeatable

How is IDC data different from other data sources?

Sales strategy planning traditionally involves a certain amount of subjective opinion, historical internal CRM data and independent data gathered to inform and support. The result is inconsistency. IDC Velocity uses the same data that IDC analysts use to understand market trends – data that is vetted to be consistent and fresh. The result is consistency and reliability.

Does this platform provide recommendations?

IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so you can trust and verify the method in which the information was constructed.

What options do I have to assess my market targets and how granular is the data?

Each market assessment starts with your inputs on the geography, technology market(s) and industries you’re targeting. When building your assessments, you can choose from 48 geographic regions, 115 technologies and 16 vertical industries. This level of granularity is particularly important when you’re assessing the viability of your ICP – as well as previously uncovered opportunities in adjacent markets.

Contact Us Today and Kickstart Your 2025 Sales Planning Strategy

See IDC Velocity for yourself and learn how your sales planning strategy can be transformed.

Schedule a Demo

Target key accounts

Understand tech budget allocations and spending with current providers with IDC Wallet. Define your target accounts with accurate insight into company-level budgets and spending

From a Wallet customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn more about IDC Wallet

Get product one-sheet

Build your TAM

IDC’s Wallet enables your organization to:

  • Identify companies with the right size budget for your IT products and services
  • Effectively allocate resources to markets and accounts with the highest potential return
  • Provide precise strategic and tactical planning
  • View account-level technology spending estimates for companies globally
  • Determine which vendors have the largest share of a company’s spend

Why use IDC’s Wallet?

  • Determine top company targets
  • Improve sales execution
  • Understand IT buying behaviors

What key roles does Wallet help support?

  • Sales
  • Marketing
  • Business Development

Choose the Wallet solution that is right for you:

Your trusted source for worldwide technology market coverage.

Contact us

Improve competitive performance

Analyze unique market scenarios in detail with current and forecast revenue and sales performance data from IDC Tracker®. Strategize and outperform competitors in key technology markets and regions.

From a Tracker customer

“We use this data every month to identify where we can put our business and where we should avoid. It always works out.”

Learn more about IDC Wallet

Get product one-sheet

Plan your strategy

IDC Tracker data provides you with the market intelligence to:

  • Know if your company is gaining or losing share to competitors
  • Identify topics for press releases on your market position
  • Analyze and create internal models based on historical time series data sets
  • Set accurate quotas for your sales team
  • Recognize the areas of opportunity within a specific technology market

What data comes with IDC Tracker?

  • Measure market share performance
  • Track the competition’s digital footprint
  • Stay informed of NA distribution sales

What key roles does Tracker help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Explore our resources

Your trusted source for worldwide technology market coverage.

Contact us

Pinpoint market oppportunities

Monitor and predict spending for different industries, company sizes, and other key segments with IDC Spending Guide. Inform strategy by understanding spending dynamics for established and emerging technologies.

From a Spending Guide customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

Learn more about IDC Spending Guide

Get product one-sheet

Size tech buyer spend by industry and technology

The IDC Spending Guide will help you:

  • Set accurate sales quotas by product/market, region and industry
  • Show customers where they need to invest their IT and product development budgets
  • Set goals based on use cases and technologies
  • Identify and forecast growth and magnitude of a given market

Why use IDC’s Spending Guide?

  • Market benchmarking
  • Investment decision-making
  • Thought leadership positioning

What key roles does Spending Guide help support?

  • Market intelligence and strategy
  • Marketing
  • Sales
  • Finance
  • Product management
  • Research

Explore our resources

Your trusted source for worldwide technology market coverage.

Contact us

Build sales pipelines

Understand and keep track of major contracts including deal sizes, renewal dates, and other details with IDC Services Contracts Database. Plan commercial activity with precision and drive more business.

From a Services Contracts Database customer

“We’ve been impressed by the aggressive growth of the product, look forward to how you continue to develop the dataset and capabilities.”

Learn more about IDC Services Contracts Database

Get product one-sheet

Stay in the know about deal activity

Our IT and business contracts will help your business leaders:

  • Penetrate specific industries and accounts
  • Benchmark to assist in proposal generation and negotiations
  • Understand competitors’ capabilities and footprint
  • Add analysis to sales territory development and partner tracking & assessment

Why use IDC’s Services Contracts Database?

  • Efficiently develop accounts
  • Reduce sales time
  • Identify specific deals to bid on
  • Influence services firms with your technology

What key roles does Services Contracts Database support?

  • Sales
  • Product Management
  • Business Development

Services Contracts Database: Worldwide

The annual subscription to IDC’s Services Contracts Database: Worldwide product provides a comprehensive tool for sales enablement and competitive intelligence in the enterprise services and software market.

Learn more

Your trusted source for worldwide technology market coverage.

Contact us