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IDCは、以下の専門家のガイダンスを提供します。
IDCのリサーチ&アドバイザリーサービスを戦略構築にお役立ていただく方法については、今すぐお問い合わせください。
战略性地应对市场复杂性，优化绩效，推动所有运营方面的有针对性的增长。
“最近，我们在IDC战略市场洞察（SMI）合作中观察到的一个重要趋势是专注于人工智能在业务中的定位。”
通过 IDC 的合作实践，我们与您一起确定、评估和招募合作伙伴。
我们的团队提供可操作的合作伙伴情报、竞争渠道洞察和工具，帮助您管理成功的合作计划。目标是提高在合作伙伴中的影响力，并最大限度地提高业务合作投资回报。
我们帮助您：
我们为客户提供经过验证的合作伙伴方法和方法。
通过打造一个蓬勃发展的合作伙伴生态系统来提升您的合作伙伴营销策略，该生态系统从精确的合作伙伴网络数据开始，指导您战略性地选择和组织最佳渠道合作伙伴。观看无缝协作，为您的企业培养可持续增长。
加入IDC，与业内精英一同工作。
在我们的职业生涯中，您可以在与业内一些最知名的分析师合作的同时磨砺自己的才能。快来加入我们。由像您一样机智、具有协作能力和充满激情的人组成的团队。进一步研究我们的文化，以及为什么IDC是投资事业的理想场所。
IDC是全球110多个国家/地区最受尊敬的全球技术市场研究公司。协作、创新、创业文化是探索未来的理想场所。
IDC员工不会等待适应快速变化，而是随时准备预测未来，同时做出有效的决策。
我们的垂直整合业务模式使您能够在不同的工作职能、范围和地点中成长和发展，从研究到咨询和销售，再到活动和支持人员，包括财务、人力资源、设计、IT 等。
我们在五大洲的 110 多个国家/地区拥有约 3000 多名员工。我们的员工是我们最宝贵的资产，反映了我们标志性品牌的多样性。
薪酬方案包括具有竞争力的薪酬和全面的福利待遇，包括健康医疗和牙科、津贴和交流计划，以及专为职业发展而设计的教育和培训计划。
我们为机智而积极进取的学生提供获得实际经验的机会，同时为组织中的项目和研究做出重大贡献。
IDC以人为中心，这解释了为什么我们很大一部分员工在IDC工作了10年或更长时间。我们的文化促进整个企业各个层面的敬业度，我们重视我们的员工。IDC的每个人都在我们的成功中发挥着关键作用。点击下方，听听我们的一些员工怎么说：
研究总监
在Directions活动上的演讲。这不仅仅是35分钟通过15-20张幻灯片进行的一次演讲。随着离Directions越来越近，准备、排练和交付都具有自己的生命力，当你站在主舞台上时，一切都会放大 100 倍。不过，我要说的是：这也是我经历过的最激动人心的经历之一。
三个短语：前瞻性的思维、扎实的专业知识、有洞察力的分析。
研究经理
一群背景不同的同事，每个人都非常支持和鼓舞人心。
自主性和团队合作的完美结合。在任何其他工作中很少有这样的机会。
集团副总裁/总经理
我骨子里是一名企业家，与许多为员工规定一条狭窄道路的公司不同，IDC鼓励和奖励开箱即用的思维和企业家精神，这是分析师成功的关键因素。
在IDC取得成功的人都是非常有上进心、条理清晰、开箱即用的思想家，他们欣赏团队合作，对技术有着与生俱来的热爱，并且不怕同时身兼数职。
企业及行业客户总监
在IDC工作有很多很棒的事情。首先是学习新事物的能力。随着技术世界的不断变化，每一天都是一次学习经历。我感到非常幸运能与优秀的人一起工作，包括同事和IDC客户。
在这个角色中，没有两天是完全相同的。每一天，我都面临着新的挑战或学习和成长的机会。除了每天我可以一起工作的优秀客户和同事之外，这是我工作中最喜欢的部分！
全球价值评估（GVP）、全球企业计算跟踪报告（WW Enterprise Computing Trackers）和美洲数据与分析（Americas Data & Analytics）
与人打交道！能够与这么多才华横溢的分析师一起工作并向他们学习，以及有机会与正在塑造 IT 世界的公司合作，真是太棒了。
乐于学习、组织、尊重他人和团队合作是在IDC取得成功的关键。
销售运营经理
创业、富有想象力、激情
IDC提供大量的职业发展机会。我很幸运，在我工作的第一年就被选中参加导师计划。IDC为您挑选其他部门的人员，这是了解您可能不知道的IDC业务其他方面的好方法。我很幸运能与一位出色的导师合作，即使在 10+ 年后，她仍然是我在 IDC 日常生活的重要组成部分，提供指导和新想法的传声筒。
申请人和员工将被考虑担任职位，并接受评估，而不考虑精神或身体残疾、种族、肤色、宗教、性别、性别认同和表达、血统、国籍、年龄、遗传信息、军人或退伍军人身份、性取向、婚姻状况或受法律保护的其他类别。
这里汇聚了IDC中国在技术领域和垂直行业的顶尖专家。我们依托各自的研究专长为各类组织机构提供可靠的市场数据和预测，同时还提供与您技术领域相关且备受关注的最新案例研究。邀请IDC分析师担任您的活动演讲人吧！
Vice President, Client System Research, Imaging, Printing & Document Solution Research, and Research Operation Center, IDC China
基于专业的技术领域研究和买家调研，我们的分析师为技术供应商和买家提供可信且基于事实的洞察。
Vendors Continue to Push Higher Price Points to Offset the Slowdown in Unit Shipments by Offering AI in More Affordable Devices
NEEDHAM, Mass., August 8, 2025 – According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 1.4% year-over-year (YoY) to 296.5 million units in the second quarter of 2025 (2Q25). The smartphone market remained positive, however uncertainty fueled by tariffs volatility, on-going macro-economic challenges such as forex instability, unemployment and inflation across regions have tapered demand, making consumers deprioritize spending on smartphones, especially in low-end segments.
“Economic uncertainty tends to compress demand at the lower end of the market, where price sensitivity is highest. As a result, low-end Android is witnessing a crunch weighing down overall market growth,” said Nabila Popal, senior research director for Worldwide Client Devices, IDC. “Additionally, lower than expected performance in China also contributed to the flat global growth. China declined in Q2 as subsidies failed to stimulate demand. Although the 618 e-commerce festival was a success in terms of sell out, OEMs and channel partners used the promotions to clear inventory rather than increase shipments. While Apple was the top brand during the promotion period, it saw a 1.3% drop in China in Q2, offset by strong double-digit growth in emerging markets leading to a 5.0% growth globally in the quarter.”
“Samsung was able to consolidate its market leadership and outperform the overall market achieving strong growth in the quarter driven by the sales of its new Galaxy A36 and A56 products,” said Francisco Jeronimo, vice president, Client Devices, IDC. “These new products introduce AI-enabled features to mid-range devices, which has been effectively used in retail stores to drive sales, as more consumers become curious about AI.”
“In the face of ongoing political challenges, the impact of war, and the complexities posed by tariffs, the 1.4% growth in the smartphone market stands as a critical indicator that the market is poised to return to growth,” said Anthony Scarsella, research director for Client Devices, IDC. “Q2 was packed with new models, featuring innovative designs and the powerful integration of AI, which drove the 8th consecutive quarter of growth — a feat we have not witnessed since 2013.”
| Company | 2Q25 Shipments | 2Q25 Market Share | 2Q24 Shipments | 2Q24 Market Share | Year-Over-Year Change |
| Samsung | 58.0 | 19.6% | 53.8 | 18.4% | 7.9% |
| Apple | 48.0 | 16.2% | 45.7 | 15.6% | 5.0% |
| Xiaomi | 42.4 | 14.3% | 42.3 | 14.5% | 0.2% |
| vivo | 26.3 | 8.9% | 25.9 | 8.8% | 1.8% |
| Transsion | 25.0 | 8.4% | 25.5 | 8.7% | -1.9% |
| Others | 96.8 | 32.6% | 99.1 | 33.9% | -2.4% |
| Total | 296.5 | 100.0% | 292.2 | 100.0% | 1.4% |
| Source: IDC Quarterly Mobile Phone Tracker, Aug 8, 2025 | |||||
Table Notes:
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.
For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com.
Click here to learn about IDC’s full suite of data products and how you can leverage them to grow your business.
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These predictions provide valuable insights to help business leaders stay ahead of key technology and industry trends, enabling tech buyers and suppliers to align IT initiatives with future business goals.
IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC’s FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical five-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.
IDC’s META Security research offers insight and guidance on key challenges that organizations face when building business strategies and implementing security technologies and services.
Research includes:
AI will generate a cumulative global impact of $19.9 trillion by 2030; the potential is great, but the risks are significant.
The past two years have been marked by the rising enthusiasm of business executives for the opportunities and promises presented by GenAI to reimagine business and operating models and drive sustainable business value.
What stands out in EMEA is that an overwhelming 99% of CEOs have identified “using AI responsibly” as a paramount priority for their organizations. Accordingly, there has been a lot of activity around creating an AI strategy and embarking on significant use case innovation.
However, only 13% of the proofs of concept run by organizations in the past 12 months successfully made it to production. Are your Board and C-Suite Team of CIOs, CTOs, and CXOs ready for AI value realization?
Join this session to discover the top predictions for EMEA in 2025 and beyond and get guidance for achieving sustainable business value with AI.
Discover how AI is transforming business and learn how to create an AI strategy that delivers sustainable competitive advantage
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