OPPO Breaks from Tradition with its Find X, a Premium Device for Mature Markets
Jun 2018 | IDC Link | Doc # lcAP44068718
By: Bryan Ma Vice President, Client Devices, Francisco Jeronimo Senior Research Director, European Consumer Wireless and Mobile Communications, IDC EMEA
OPPO is moving into new territory with the Find X, breaking away from its usual midrange products for developing markets and instead going premium in mature markets. The product is impressive, but the prices are high for a brand that is sti...