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Transform your business with AI-powered solutions

Discover how generative AI is revolutionizing enterprises by driving efficiency, innovation, and growth.

Dedicated to helping our customers meet the AI moment

With more than 100 analysts from around the world dedicated to understanding your unique questions and needs, IDC empowers you to bring the digital business impact of AI to market. We offer the most comprehensive AI research on the market, with themes including infrastructure, platforms and models, security, applications and services, plus extensive industry and regional coverage.

Unlock the latest in AI use cases, deployment best practices, spending guides and trackers through our Subscription Research Services and Custom Solutions, plus get access to our team of global analysts for guidance along the way. Wherever you are on your AI journey, IDC will help navigate your roadmap to AI Everywhere.

IDC Use Case offerings

Ready to accelerate your AI journey? IDC’s Use Case Solutions will help you achieve your goals.

  • Track spend

    Explore AI and GenAI market size and spend

    How will customers spend their AI dollars? Dive into opportunity size and spending forecasts by geography, industry, use case, and more with IDC’s AI and GenAI Spending Guide.

    Learn more

  • Connect with analysts

    Unleash the full business potential of AI

    Ready to harness AI’s full potential in your business? Subscribe to IDC’s Research and get access to a team of expert analysts ready to help you find the best AI use case for your business.

    Learn more

  • Prioritize use cases

    Understand and align to customer priorities

    Need to align customer KPIs with effective strategies? Use IDC’s GenAI Use Case Discovery Tool to guide your approach and truly resonate with your market.

    Learn more

  • Access data

    Fuel go-to-market and investment roadmaps

    Need data to guide and action your commercial AI strategies? Gain the context for critical decision-making with IDC’s Data & Analytics for AI and GenAI.

    Learn more

Discover how IDC can help with your AI transformation journey.

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AI everywhere

The advent of generative AI has democratized innovation, allowing businesses of all sizes to harness its power. We believe that the winners and losers for the next decade of this era of AI Everywhere will be defined in the next 12 months.

Our AI research is here to guide you through this unique market shift.

Are you ready?

25% of businesses are already investing significantly in GenAI and have an established spending plan for the next 18 months.

By 2026, GenAI will assume 42% of traditional marketing’s mundane tasks such as SEO, content, and website optimization.

We predict that by 2027, 40% of current job roles will be redefined or eliminated across G2000 organizations.

By 2026, enterprises will leverage GenAI and automation technologies to drive $1T in productivity gains.

36% of companies fear that AI training on false or incorrect information is becoming a major data quality issue

Source: IDC FutureScapes, 2024

Six stages of your AI transformation journey

Navigate the entire AI adoption journey with clarity. Explore our actionable guides covering every stage – from readiness assessment to responsible AI operationalization. Gain the insights to drive innovation and successful AI implementation by exploring the six stages below.

Understanding AI Preparing for AI Exploring AI use cases Maximizing your AI investment Implementing governance & security Driving customer value

Transform your business with Generative AI

GenAI is poised to transform the digital business world. But is your enterprise prepared? Our eBook will help you assess your readiness level.

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How is AI revolutionizing the government, education, and healthcare sectors in APeJC?

Driven by government initiatives and a robust AI ecosystem, the Asia/Pacific (Excluding Japan and China) region is at the forefront of AI adoption. Download this eBook to gain a better perspective on AI with AI adoption examples from this eBook.

Download eBook

Transform your business with AI-powered solutions

Discover how generative AI is revolutionizing enterprises by driving efficiency, innovation, and growth.

View use cases

The impact of GenAI on skills training

Explore how technology leaders are using AI to close the gap of the widening IT skills shortage.

Download infographic

Featured webinars

Explore our latest webinars covering essential topics and strategies to enhance your GenAI knowledge and implementation. Join us to stay ahead in the world of AI.

Driving GenAI value: navigating the build vs. buy decision

GenAI represents a significant shift in workloads, demanding fresh perspectives on how organizations approach these crucial decisions.

Watch

CEO perspectives: leading in the age of AI everywhere

How do organizations accelerate their journey to deliver business value in the age of GenAI?

Watch

For our customers

We are excited to offer our subscription customers free access to selected GenAI research. Stay informed and ahead with exclusive insights and cutting-edge developments in the field of generative AI.

More info

Discover how IDC can help with your AI transformation journey.

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Lead the AI Shift

AI to drive $1.6T in regional impact by 2027

From Experimentation to Industry Transformation

At IDC’s November 2024 FutureScape event, we laid out bold technology predictions for Asia Pacific: AI investment would grow at 1.7x the pace of overall digital technology spending, driving an economic impact of $1.6 trillion by 2027.

Learn more

What does the shift to becoming AI-fueled business mean for you

The AI economy is accelerating – reshaping industries, customer expectations, and how businesses operate.  Whether you are a technology provider, technology buyer or investor, success will belong to those who move with insight, not just instinct.

  • Spend is up

    Organizations are increasing their spend on AI solutions and services as adoption accelerates.

  • Opportunity is everywhere

    The impact extends across the entire provider ecosystem—boosting growth for those building the infrastructure, models, and capabilities that power AI.

  • Impact is real

    For adopters, the benefits are tangible: higher productivity, streamlined operations, and entirely new revenue opportunities.

A Look Back at Last Year's Technology Predictions Event

Lead, Don’t Follow—Be First to Know What’s Coming in 2026

Explore IDC Resources

IDC is committed to helping our customers make informed decisions through timely analyst insights and unmatched data.

Explore all resources

Use Cases

Generative AI

Technology Predictions

Resources

Research and Advisory

Sourcing Advisory Services

Metrics

Tech Buyer

Investment Research

Roadmap Strategy

Critical information that supports your technology roadmap

Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.

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With research and advisory services, you will:

  • Align IT strategy to meet goals

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.

  • Innovate with the latest tech trends

    • Improve operation strategies with one-to-one guidance from IDC analysts.
    • Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
    • Meet company goals with guidance from our rigorous research methodology.

  • Drive digital growth

    • Access research based on carefully curated data tailored to guide you in your digital roadmaps.
    • Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
    • Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.

  • Make better decisions

    • Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
    • Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.

IDC IT Executive Programs

Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.

Develop your roadmap

With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.

Get trusted advisors

IDC has a long and trusted history in the research field. For over 50 years, we’ve provided unbiased, vendor-agnostic advice. We’re devoted to providing information that truly helps your planning and organization and validate your decisions.

Move with speed

Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.

IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.

IDC Industry Insights

Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.

Learn more Explore latest research

Interested in learning more about IDC’s Tech Buyer solutions?

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Save Millions of Dollars on IT Investments

IDC Sourcing Advisory Services drives measurable savings within global sourcing and procurement organizations. Our Sourcing Advisory Services (SAS) blends seamlessly with our world-class research offering, with concierge-level access to benchmarking data and market intelligence all with quicker turnaround times on requests.

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With IDC Sourcing Advisory Services, you will receive:

  • Relationship & Inquiry

    Receive dedicated customer relationship managers to help with your vendor product/pricing, product positioning and sourcing inquiries.

  • Deal Reviews

    Tactical intelligence on individual deals and vendor proposals with on-demand response delivered within three to four days.

  • Formal Benchmarking

    Dedicated projects, complex deals like major ELA renewals, managed service benchmarking and multi vendor analysis.

Select a SAS Product Below to See How IDC Can Support Your Sourcing Needs

IT Deal Review includes IDC Pricing Analysts that will review your deal and provide peer pricing data customized to your specific configuration.

The IDC IT Deal Review is the leading source for IT deal intelligence trusted by thousands of procurement and sourcing professionals worldwide. IDC’s unique engagement model provides buyers with written evaluations of vendor invoices, contracts and license agreements including advice on terms, expected discounts and concessions based on a peer review with other buyers of the same products. All delivered in a timely manner within 1-3 business days of the request.

Download Deal Review Workflow
Download Sample Deal Review

Are you looking for ways to drive major savings with IT suppliers?

Buyers utilize IDC benchmarking tools such as IT Deal Review, the SAS pricing Database and SmartIndex to drive millions in savings with IT suppliers. Documented benchmarking delivered by IDC allows sourcing professionals to share success with key stakeholders.

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Optimize your Vendor Contract and Negotiations

Best-in-class sourcing organizations leverage leading-edge research and expert advice on technology, vendors, and contract negotiations. We maintain a library of research publications reviewing technologies and their vendors. We also publish relevant research and provide advice on RFP strategies and optimizing your vendor contract negotiations.

Most Frequently Downloaded Reports
SaaS Negotiation Playbook
On-premises Software Negotiation Playbook

Optimize your IT resource stack, identify under-utilized systems and intelligent procurement.

IT asset management commonly takes a backseat to key initiatives like digital transformation, causing organizations to spend millions on overlapping technologies or maintaining legacy infrastructure. IDC analysts will provide custom optimization, right-sizing licenses for major vendors like Microsoft and Oracle. Buyers work with IDC to determine cost-effective maintenance for vendors like Cisco and IBM.

Download Sample fair market value

IDC will help you defend audits based upon broad experience across key vendors.

Software vendors continue to utilize formal audits as a key source of revenue and an important device in negotiating new agreements and renewals. IDC analysts find a significant portion of audit findings can be negotiable with the proper documentation. IDC will support independent SAM engagements that accurately document compliance and defend audits based upon broad experience across key vendors.

DownloadSample Review & Defense

Interested in learning more about IDC Sourcing Advisory services?

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Objective advice to support business goals

Metrics consists of three programs: IDC IT Intelligence, IDC Benchmarking and IDC Sourcing. These programs provide IT Leaders with clear guidance on how you or your vendors compare to peers and the market with objective advice, help to optimize projects and processes to support business goals and improve sourcing strategies, selection, design, and management across the entire lifecycle.

With IDC Metrics, you will:

  • Position your company success against benchmark data

    • Analyze the efficacy of company strategies and create new strategies with our market comparisons and data-driven insights.
    • Maximize IT investments for the business through effective sourcing and management of partners.

  • Innovate with trusted research

    • Manage innovation with insights that deliver understanding, improvement and optimization of your technology capabilities.
    • Foster new ideas by using our market comparisons to discover your company’s positioning and drive improved decision making with in-depth data.

  • Access data-driven insights to define your digital strategy and operate efficiently

    • Optimize your technology capabilities and business enablement with data-driven insights.
    • Develop the vision and strategy with our market comparisons to understand how you are positioned against peers to drive informed change.

  • Improve your vendor relationships & contracts with confidence

    • Access clear guidance on how you or your vendors compare to peers and the market with our benchmarking and market comparisons.
    • Improve sourcing strategies, selection, design, and management across the sourcing lifecycle, and get contract reviews from IDC experts to maximize savings.

IDC Metri

IDC Metri is at the forefront of data-driven solutions, providing technology consulting on the most cutting-edge benchmarking, performance, and optimization data. Metri provides objective analysis and global perspective in solving complex challenges for IT organizations, and leverages a deep understanding of industry dynamics and best practices to deliver actionable insights that empower clients to optimize their technology and drive peak performance. IDC Metri offers:

  • IT Intelligence, delivering data driven insights, advice and optimization from our team of experts
  • IT Benchmarking to see how you are positioned against peers with market comparison data
  • IT Sourcing, enabling effective souring and management of partners and improved vendor selection
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IDC Sourcing Advisory Services

IDC Sourcing Advisory Services drives measurable savings within global sourcing and procurement organizations. Our Sourcing Advisory Services (SAS) blends seamlessly with our world-class research offering, with concierge-level access to benchmarking data and market intelligence all with quick turnaround times on requests.

  • Dedicated Customer Relationship Managers for client inquiries related to vendor product/pricing strategy, product positioning, and more
  • Deal Reviews – Tactical intelligence on individual deals and vendor proposals with on-demand response delivered within three to four days
  • Formal Benchmarking – Dedicated projects, complex deals like major ELA renewals, managed service benchmarking and multi-vendor analysis
Explore

Interested in learning more about IDC’s Tech Buyer solutions?

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Accelerate digital outcomes with trusted insights

Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.

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Explore technology leader solutions based on your role

Select your role and top priorities to find out how IDC can help.

Top priorities:

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Top priorities:

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Top priorities:

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IDC technology buyer products

  • Research & advisory

    The right information for every stage of your needs

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  • Metrics

    Objective advice to support business goals

    Learn More

Featured resources

Interested in learning more about IDC’s Tech Buyer solutions?

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Make IDC an extension of your research process

Get independent analysis for sound investment strategies

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  • Independent data

    Rationalize company and market expectations utilizing independent expertise. More effectively model custom purchasing behavior through market surveys.

  • Unbiased, educated opinions

    Gain insight into competitive dynamics across key tech sectors.

  • Efficient delivery of critical information

    A dedicated client relationship manager will ensure timely delivery of data and information.

  • Differentiated view of IT markets and companies

    Receive differentiated and directed custom market intelligence. Perform custom analysis on pending technology IPOs.

IDC offers a comprehensive and innovative research program tailored to the financial services community

IDC’s Investment Research offerings provide an independent, targeted, and customized research program designed to support the generation of investment ideas, facilitate effective investment decisions, and evaluate technology companies.

How IDC partners with the financial services community

Understand emerging technologies

  • IDC Innovator reports
  • Market and company historical data
  • IDC 3rd Platform Spending Guides
  • Analyst conference calls/analyst meetings

Engage in discussions with industry experts

  • Analyst conference calls/analyst meetings
  • Web conferences
  • IDC Directions

Industry primers

  • Market reports
  • Market and company historical data
  • Analyst conference calls/analyst meetings

Custom research support

  • Custom survey work
  • Custom datacuts

Monitor and build conviction in existing positions

  • Market and company historical data
  • Market forecast
  • Analyst conference calls/analyst meetings
  • Custom SWOT Analysis
  • Custom channel checks and surveys

Generate new ideas (long and short)

  • Published reports
  • Analyst conference calls/analyst meetings
  • Company primers
  • Thematic research – identify technology disruptions and disconnects

Service offerings

Investment Research Service offerings may include access to the following:

  • Global technology research
  • Worldwide network of more than 1,300 analyst for 1:1 inquiry calls
  • IDC Insights vertical research
  • IDC IT Spending Guides
  • IDC Quantitative Data Trackers
  • IDC’s Annual Directions conference and regular web conferences
  • Custom Research such as user surveys, company analysis, data cuts from IDC’s global analyst network
  • Dedicated Client Relationship Manager

To learn more about IDC coverage

View market areas

Case studies

See how financial services clients leverage IDC’s global research and data.

Mutual Fund

Objective:

Determine the potential impact of EU antitrust regulations on Google

Project Description

A mutual fund company requested datasets and calls with IDC experts to determine the potential impact of EU antitrust regulations on Google. The client has a position in Google in their investment portfolio.

IDC provided the following datasets to help the client answer the question including Google Android’s installed base by country, Android OS shipments and value (e.g. KitKat, Lollipop, Marshmallow, Nougat) with country splits, Android based smartphone market share by vendor with country splits, and Android market share projections in the EU and UK over the next five years.

Hedge Fund

Objective:

Update market model and projections for hard disk drives (HDDs) and solid state drives (SSDs)

Project Description

A hedge fund regularly uses IDC data to update their market model on HDDs and SSDs which includes suppliers such as Seagate, Samsung, Toshiba, and Western Digital. The client has multiple positions in this market in their investment portfolio.

The client receives off the shelf worldwide quarterly unit and petabyte shipments and revenue for the HDD industry, including supplier unit shipment and revenue market share and quarterly unit shipments, revenue, and capacity shipped for SSDs. Additionally, the client receives custom data on form factor, Terabytes, ASPs, $/GB, interface, etc.

The client also regularly utilizes the HDD and SSD analysts for inquiry calls for a dialogue on market dynamics, trends, and company news.

Our team

Image of Meaghan Drennen

Meaghan Drennen

Research Director, Investment Research

Image of Michael Hennessey

Michael Hennessey

Group Vice President, Investment Research

Image of Sloane Calvert

Sloane Calvert

Senior Client Relationship Manager

Image of Frank DeLuca

Frank DeLuca

Senior Client Relationship Manager

Image of Deborah Devine

Deborah Devine

Manager, Client Relationships

Image of Liam Liu

Liam Liu

Business Development Manager

Image of Meg Scagnelli

Meg Scagnelli

Associate Client Relationship Manager

Image of Justin Sessions

Justin Sessions

Client Relationship Manager

Image of Doug Bell

Doug Bell

Research Vice President, Investment Research

Learn more about IDC’s Investment Research offerings

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Prioritize Your Roadmap

This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.

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The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

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  • The Solution

    The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.

    The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.

  • “With IDC’s analysts’ guidance and data-driven reports, we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritize development and sales resources efficiently.”

The Results

  • Identification of the primary vertical to pursue

  • Fine-tuning of external messaging and positioning

  • Improved market traction and sales opportunities

Learn more about IDC’s Emerging Vendor Solutions.

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