Critical information that supports your technology roadmap
Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.
With research and advisory services, you will:
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Align IT strategy to meet goals
- Plan and implement digital transformation strategies with industry expertise from our global analysts.
- Validate conclusions and identify risks early on based on accurate, relevant data.
- Plan to meet company goals with guidance from our rigorous research methodology.
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Innovate with the latest tech trends
- Improve operation strategies with one-to-one guidance from IDC analysts.
- Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
- Meet company goals with guidance from our rigorous research methodology.
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Drive digital growth
- Access research based on carefully curated data tailored to guide you in your digital roadmaps.
- Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
- Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.
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Make better decisions
- Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
- Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.
IDC IT Executive Programs
Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.
With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.
IDC has a long and trusted history in the research field. For over 50 years, we’ve provided unbiased, vendor-agnostic advice. We’re devoted to providing information that truly helps your planning and organization and validate your decisions.
Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.
IDC IT Executive Programs Latest Research
IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.
IDC Industry Insights
Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.
IDC Industry Insights latest research
IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.
Interested in learning more about IDC’s Tech Buyer solutions?
Save Millions of Dollars on IT Investments
IDC Sourcing Advisory Services drives measurable savings within global sourcing and procurement organizations. Our Sourcing Advisory Services (SAS) blends seamlessly with our world-class research offering, with concierge-level access to benchmarking data and market intelligence all with quicker turnaround times on requests.
With IDC Sourcing Advisory Services, you will receive:
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Relationship & Inquiry
Receive dedicated customer relationship managers to help with your vendor product/pricing, product positioning and sourcing inquiries.
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Deal Reviews
Tactical intelligence on individual deals and vendor proposals with on-demand response delivered within three to four days.
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Formal Benchmarking
Dedicated projects, complex deals like major ELA renewals, managed service benchmarking and multi vendor analysis.
Select a SAS Product Below to See How IDC Can Support Your Sourcing Needs
IT Deal Review includes IDC Pricing Analysts that will review your deal and provide peer pricing data customized to your specific configuration.
The IDC IT Deal Review is the leading source for IT deal intelligence trusted by thousands of procurement and sourcing professionals worldwide. IDC’s unique engagement model provides buyers with written evaluations of vendor invoices, contracts and license agreements including advice on terms, expected discounts and concessions based on a peer review with other buyers of the same products. All delivered in a timely manner within 1-3 business days of the request.
Are you looking for ways to drive major savings with IT suppliers?
Buyers utilize IDC benchmarking tools such as IT Deal Review, the SAS pricing Database and SmartIndex to drive millions in savings with IT suppliers. Documented benchmarking delivered by IDC allows sourcing professionals to share success with key stakeholders.
Optimize your Vendor Contract and Negotiations
Best-in-class sourcing organizations leverage leading-edge research and expert advice on technology, vendors, and contract negotiations. We maintain a library of research publications reviewing technologies and their vendors. We also publish relevant research and provide advice on RFP strategies and optimizing your vendor contract negotiations.
Optimize your IT resource stack, identify under-utilized systems and intelligent procurement.
IT asset management commonly takes a backseat to key initiatives like digital transformation, causing organizations to spend millions on overlapping technologies or maintaining legacy infrastructure. IDC analysts will provide custom optimization, right-sizing licenses for major vendors like Microsoft and Oracle. Buyers work with IDC to determine cost-effective maintenance for vendors like Cisco and IBM.
IDC will help you defend audits based upon broad experience across key vendors.
Software vendors continue to utilize formal audits as a key source of revenue and an important device in negotiating new agreements and renewals. IDC analysts find a significant portion of audit findings can be negotiable with the proper documentation. IDC will support independent SAM engagements that accurately document compliance and defend audits based upon broad experience across key vendors.
Interested in learning more about IDC Sourcing Advisory services?
Accelerate digital outcomes with trusted insights
Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.
Explore technology leader solutions based on your role
Select your role and top priorities to find out how IDC can help.
IDC Technology Buyer product
Research & Advisory
The right information for every stage of your needs
Featured resources
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IDC FutureScape Supply Chain 2025 Predictions
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IDC FutureScape Worldwide CIO Agenda 2025 Predictions
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Building an AI Fueled Business: Strategy, Platform, Data
Interested in learning more about IDC’s Tech Buyer solutions?
Make IDC an extension of your research process
Get independent analysis for sound investment strategies
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Independent data
Rationalize company and market expectations utilizing independent expertise. More effectively model custom purchasing behavior through market surveys.
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Unbiased, educated opinions
Gain insight into competitive dynamics across key tech sectors.
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Efficient delivery of critical information
A dedicated client relationship manager will ensure timely delivery of data and information.
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Differentiated view of IT markets and companies
Receive differentiated and directed custom market intelligence. Perform custom analysis on pending technology IPOs.
IDC offers a comprehensive and innovative research program tailored to the financial services community
IDC’s Investment Research offerings provide an independent, targeted, and customized research program designed to support the generation of investment ideas, facilitate effective investment decisions, and evaluate technology companies.
How IDC partners with the financial services community
Understand emerging technologies
- IDC Innovator reports
- Market and company historical data
- IDC 3rd Platform Spending Guides
- Analyst conference calls/analyst meetings
Engage in discussions with industry experts
- Analyst conference calls/analyst meetings
- Web conferences
- IDC Directions
Industry primers
- Market reports
- Market and company historical data
- Analyst conference calls/analyst meetings
Custom research support
- Custom survey work
- Custom datacuts
Monitor and build conviction in existing positions
- Market and company historical data
- Market forecast
- Analyst conference calls/analyst meetings
- Custom SWOT Analysis
- Custom channel checks and surveys
Generate new ideas (long and short)
- Published reports
- Analyst conference calls/analyst meetings
- Company primers
- Thematic research – identify technology disruptions and disconnects
Service offerings
Investment Research Service offerings may include access to the following:
- Global technology research
- Worldwide network of more than 1,300 analyst for 1:1 inquiry calls
- IDC Insights vertical research
- IDC IT Spending Guides
- IDC Quantitative Data Trackers
- IDC’s Annual Directions conference and regular web conferences
- Custom Research such as user surveys, company analysis, data cuts from IDC’s global analyst network
- Dedicated Client Relationship Manager
To learn more about IDC coverage
Our team
Meaghan Drennen
Research Director, Investment Research
Michael Hennessey
Group Vice President, Investment Research
Sloane Calvert
Senior Client Relationship Manager
Frank DeLuca
Senior Client Relationship Manager
Deborah Devine
Manager, Client Relationships
Liam Liu
Business Development Manager
Meg Scagnelli
Associate Client Relationship Manager
Justin Sessions
Client Relationship Manager
Doug Bell
Research Vice President, Investment Research
Learn more about IDC’s Investment Research offerings
Prioritize Your Roadmap
This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.
The Situation
The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.
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The Solution
The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.
The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.
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“With IDC’s analysts’ guidance and data-driven reports, we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritize development and sales resources efficiently.”
The Results
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Identification of the primary vertical to pursue
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Fine-tuning of external messaging and positioning
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Improved market traction and sales opportunities
Learn more about IDC’s Emerging Vendor Solutions.
Focus on the Right Market
This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.
The Situation
This client was having a difficult time determining what market to focus on. They were ready to accelerate their growth and needed help developing their strategic business plan.
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The Solution
The client worked with IDC’s Customer Success team to get an insight into who their product serves, where they think their place is in the market, and who they believe were their competitors.
After meeting with an IDC analyst, the client realized they were truly their own, new tech category. The client worked with IDC to develop the right category definition and go-to-market strategy.
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“I have worked with IDC for years. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.”
The Results
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Definition and development of a new tech category
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Creation of the right go-to-market strategy
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Development of tailored marketing assets
Learn more about IDC’s Emerging Vendor Solutions.
Create Measurable ROI with Analyst Brief and Lead Pack
Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.
The Situation
This industrial software seed stage company decided to work with an analyst firm for the first time. The company wanted to increase market awareness and educate prospects about their solutions and unique value proposition.
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The Solution
After briefings with many firms, they decided to partner with IDC because of the firm’s deep domain knowledge in the industry. The company decided to join the IDC Accelerator Program and purchase the Lead Pack Add-On option to complement their IDC subscription.
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“In an emerging market, education is critical. Many buyers rely on third-party perspectives; having an analyst signing their name on an analyst brief can make a big impact on demand generation and sales enablement.”
The Results
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$323,000
In total pipeline
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15x
Return on Investment
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$152,000
In total revenue
Learn more about IDC’s Emerging Vendor Solutions.
Validate your Market Opportunity
This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.
The Situation
The client’s priority was to move their product to the next phase but they felt they didn’t have sufficient data to provide insight into their customer need. They also required help raising awareness in the market and developing a strategy to store and migrate current data.
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The Solution
The client engaged with IDC utilizing proprietary data and research along with analyst insight. This allowed the client to understand their customers’ needs and receive Validation of the client’s strategy and market opportunity.
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“We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.”
The Results
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Development of a newly formed narrative
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Transformation of the existing message
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Development of tailored marketing assets
Learn more about IDC’s Emerging Vendor Solutions.
Generate Market Awareness
This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.
The Situation
This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.
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The Solution
The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.
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“Having IDC branded marketing content instantly provides validation and trust in our products.”
The Results
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IDC branded marketing content to support lead generation, driving business, and accelerating growth
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Instant credibility by leveraging dual branded third-party content
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Increased awareness by using the IDC third-party social media tile
Learn more about IDC’s Emerging Vendor Solutions.
Generate Leads
Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).
The Situation
Prevedere, an economic predictive intelligence company, was on a growth trajectory. The company had very specific requirements regarding their target personas and total addressable market (TAM), which made lead generation a challenge.
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The Solution
Prevedere decided to purchase the Lead Pack Add-On option to complement their IDC subscription and multiple webinars. This allowed them to pinpoint their target market personas and focus on their precise prospect criteria.
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“We have leveraged the Leads Pack with all our content, and generated many good leads.”
The Results
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Intensely focused prospect criteria
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150 highly qualified leads added to the funnel
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Renewal of the client’s IDC subscription
Learn more about IDC’s Emerging Vendor Solutions.
IDG Environmental Policy
International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.
We fulfill this mission by a commitment to:
- Encouraging all partners to share in our mission
- Understanding environmental issues and sharing information with our partners
- Recognizing that fiscal responsibility is essential to our environmental future
- Instilling environmental responsibility as a corporate value
- Developing innovative and flexible solutions to bring about change
- Using our platforms and position in the IT industry to promote sustainability
- Minimize air travel to help reduce our impact on the environment
- Minimize use of materials and energy consumption in our offices
- Create a working environment that efficiently uses our office space
- Develop and maintain a hybrid working model that benefits both our employees and business partners
- Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
- Engaging employees and promoting active participation in environmental and sustainability initiatives
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