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Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

 

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

How To Overcome B2B Digital Marketing Challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

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Engage hard to reach customers and elevate brand positioning

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About IDC Barometers

IDC Barometers are designed to help you gain a deeper understanding of competitor performance, evaluate industry spend within specific markets or geographies, and assess partner performance or health.

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Each Barometer integrates the following elements to provide comprehensive and compelling analyses:

  • IDC Knowledge Base: Leveraging IDC’s extensive Knowledge Base of data, to provide quick views on your market, product portfolio health, competitors and spending patterns.
  • Expert Insights: Every Barometer program involved a lead IDC analyst taking the findings from the ‘Barometer(s)’ and integrating them with analyst insight and essential guidance.
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Why Choose a IDC Barometer?

  • Inform quarterly business reviews with data and expert insights

  • Develop business cases for new products, businesses, or partners

  • Quickly access data to evaluate business decisions

Ready to contact an IDC Custom Solutions Expert?

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About IDC Analyst Pulse

An IDC Analyst Pulse gathers diverse perspectives from IDC analysts on critical questions you have about your business, such as messaging effectiveness, market entry challenges, or product launches within specific industries.

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Each IDC Analyst Pulse integrates the following elements:

  • Diverse Analyst Perspectives: Every Analyst Pulse program will include multiple IDC analysts and a lead IDC analyst collecting the findings for you.
  • Quick Market Guidance: Leveraging IDC analysts through surveys and interviews, we offer rapid and comprehensive market insights across industries, countries, and technology markets.
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Why Choose an IDC Analyst Pulse?

  • Support marketing messaging or product entry

  • Gain a clearer understanding of market sentiment

  • Address the urgent need to understand competitive positioning

Ready to contact an IDC Custom Solutions Expert?

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Sales and marketing decisions with actionable market intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

Market insights with expert analyst guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Accelerate your planning with rapid strategic insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights supports key roles such as:

  • CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
  • CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
  • Marketing Teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
  • Sales Operations Teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
  • Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate complex decisions with expert strategic insights

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About IDC Sales Playbooks

Leverage IDC’s research and deep understanding of IT buyers to help your sales professionals understand a market’s (technology or geography) trends and drivers, talk about common buyer challenges and needs and how your solution can address these.

Why Choose a Sales Playbook?

  • Market context and background

  • Talking points that speak to your buyer’s needs

  • Identified pain points and opportunities to sell

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About IDC Sales Mastery Classes

IDC Sales Mastery Classes are persona and industry-specific. IDC Analysts and consultants deliver an interactive master class taking sales on a journey from high level macro trends through to the role of your technology and how to engage with key C-level personas in the topic.

Why Choose a Sales Mastery Class?

  • Aligns your sales force on best practices and value proposition

  • Virtual sessions can attract several thousands of sales, marketing, value management and internal stakeholders

  • Can be hosted on your LMS for up to 12 months

  • Outcome and task-based actions, with account planning frameworks to take learnings to the field immediately

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About IDC Sales Education Workshops

IDC’s sales education workshops are run by IDC senior Analysts and offer account teams and sales managers an interactive forum to better understand market drivers and the key challenges faced by end users.

Why Choose a Sales Education Workshop?

  • Relevant trends impacting your market or industry

  • Custom recommendations for guiding sales conversations

  • Competitive insight

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About IDC Digital Coaching

Live online sales training workshop, or digital coaching, are conducted by expert IDC CSPs covering critical or trending technology and/or industry topics. These digital coaching sessions are designed to help your sales team and/or partners understand relevant trends, buyer needs, and industry nuances.

Why Choose a Digital Coaching?

  • Gain the critical understanding of the buyer’s perspective that sales teams need

  • Learn opportunity identification questions and key talking points

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based sales enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Evaluating Sales Tools: The Pros and Cons for Sales Enablement Leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

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Empower your sales conversations to engage today's buyers

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About IDC’s Partner Shortlist With Profiles

Our enhanced solution takes precision to the next level for discerning B2B tech marketing executives. Beyond the Partner Shortlist, this product offers a deeper layer of insight by incorporating tailored profiles for each recommended partner. This sophisticated addition goes beyond by providing critical information sourced from our analysts.

From SWOT analyses and synergies with vendors to organizational size, market share, and distribution channels—the Partner Shortlist with Profiles ensures that you not only have a curated list but also a comprehensive understanding of each potential partner’s landscape.

Why Choose IDC’s Partner Shortlist With Profiles?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Receive a tailored list of motivated partners that directly aligns with your partnering strategies

  • Effortlessly gain competitive insights by identifying potential collaborators’ current partners

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