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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for your business

Unleash unprecedented growth and accelerate your go-to-market strategy

  • Partner Shortlist

  • Partner Shortlist with Profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal targeting

    • Define Best Partners
    • Provide Partner Data
    • Prioritize and Short List Partners

  • Faster to market

    • Improve Recruitment Rates
    • Save time with Mature Partners
    • Shorten Sales Cycle

  • Measurable results

    • Increase Revenue
    • Reduce Costs
    • Competitive Insights

Your trusted path to driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

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Data: Operational Advantage or Strategic Imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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Compelling, flexible content with analyst insights

Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Licensed and customized content approach

Marketing content that integrates with your digital marketing campaigns

  • Licensed content

    Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.

  • Customized content

    IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.

The New Content Landscape: A Guide for B2B Marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

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Empower your content marketing with research-driven options

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Unlocking a Vertical's Full Potential

How a leading cybersecurity vendor equipped their sales organization to engage financial services Line-of-Business (LOB) leaders

The Situation

A leading cybersecurity vendor identified the financial services industry as one of its critical verticals for business growth, spanning opportunities in banking to payments.

To reach and connect with this market, this vendor’s sales and marketing organization and its partners needed a deeper domain knowledge to speak their language and trigger conversions with non-IT decision-makers, particularly line of business (LOB) leaders who run these institutions’ day-to-day operations.

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  • The Solution

    IDC designed and delivered a multi-module interactive workshop session that educated the vendor and its partners on:

    1. Key Banking Trends in Asia Pacific;
    2. Key Technology Spending and linkages to open banking, containers, and cloud computing;
    3. Value Proposition, specifically:
      • What are the implications of these trends and technology spending to the vendor?
      • How can they use this to frame their value proposition?

  • The Result

    The vendor valued the practical and actionable insights gained from the workshop — using industry trends and spending data and leveraging the vendor’s industry standing versus the competition to create their value proposition for every target account. The workshop has led to multiple marketing campaigns ranging from thought leadership pieces and custom events for the financial services vertical.

Need accurate market intelligence to help with strategic planning or market share growth?

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Redesigning a Better Service Delivery Experience for Public Healthcare Customers

How a global leader in IT services tapped IDC for an unbiased third-party satisfaction survey

The Situation

To further establish its reputation in the public healthcare sector, a global leader in IT products and services wanted an unbiased third-party to validate through a Customer Satisfaction Survey that its service delivery is on par, if not better, than other regional IT services providers.

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The Solution

IDC designed and conducted an end-user survey of all healthcare centers in the country where the client’s IT services are deployed. The survey covered an assessment of all IT service dimensions and attributes.

The Results

  • The study highlighted the healthcare centers’ satisfaction levels and identified the gaps in service delivery when presented across a year-on-year comparison.

  • The study also helped prioritize the areas for improvement and enabled the IT services provider to develop a sound action plan to improve the overall user experience.

  • The study guided the vendor in the overall redesign of its current user experience by managing and fulfilling stakeholders’ different needs and requirements across all healthcare centers.

Want to understand the buying patterns, purchase drivers and influence customer behavior across various industries and geographies?

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Protecting and Growing Your Market Share

How a leading solar infrastructure provider addressed possible market share loss

The Situation

A leading global solar Photovoltaic (PV) cell provider is facing intense competition as the solar energy market is about to peak. The company was primarily concerned about potentially losing market share due to product quality, after-sales service, or pricing, making it easier for customers to switch to the competition.

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The Solution

IDC proposed a Net Promoter and Net Satisfaction study covering pre-and post-purchase experience dimensions, from marketing promotions support to after-sales professionalism, among a cross-section sample of the company’s customers and key partners to understand key attribute drivers for loyalty and retention versus attrition and churn.

The Results

  • The client’s key strengths in product quality, solution design, and after-sales services.

  • The notable areas for improvement, such as marketing and promotion support, pre-sales (training), product use, and maintenance.

  • IDC highly recommended to the client that they must address these areas of weakness to avert any possible market share loss.

Need accurate market intelligence to help with strategic planning or market share growth?

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Keeping the Growth Momentum with the Right Country and Industry Focus

How an infrastructure vendor leveraged IDC to grow its AI infrastructure business

The Situation

As the demand for AI applications heat up, IT vendors are aware it will trigger growth opportunities for infrastructure vendors. To stay ahead of competition, a leading infrastructure vendor sought to better understand the AI infrastructure opportunities for Singapore and Hong Kong. Specifically, the vendor was interested in the market size and forecast at country and industry-level to help them make data-driven strategic decisions on their investments and growth plans.

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  • The Solution

    As part of its market insights report, IDC provided industry-level market size information, both historical and forecast, for the selected countries. IDC also prepared a detailed market definition and taxonomy for the vendor based on the latest IDC Worldwide Artificial Intelligence Infrastructure Tracker Taxonomy. This initiative was undertaken to help the client use IDC data correctly and make informed decisions that will impact their business strategies.

  • The Result

    Equipped with IDC’s custom analytics support and content marketing capabilities, the infrastructure vendor identified the key industry targets in Singapore and Hong Kong and successfully engaged their primary target companies for these industries through various marketing initiatives.

Need accurate market intelligence to help with strategic planning or market share growth?

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Expanding Core Business Strategically Through Insights on Adjacent Markets

How a leading communications services provider expanded beyond telecom

The Situation

A leading Asia/Pacific communication services provider (CSP) needed a deep understanding of its current Australia and New Zealand ICT market opportunities. The interest ranged from its core telecom services, mobility, and Internet of Things (IoT) businesses to the adjacent opportunities in the IT market across hardware, software, professional services, and managed services as it aims to diversify revenue sources.

The CSP needed custom research to determine where to focus their sales, marketing, and operational resources across key ICT products, customer segments, industries, and states.

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The Solution

IDC analysts across multiple domains worked together to provide a five-year revenue forecast for approximately 60 ICT solution categories and sub-categories. The comprehensive and cohesive analyses covered critical and emerging domains such as telecom fixed line, mobility, IoT, customer contact centers, networking, cybersecurity, and UC&C.

The Results

  • Reliable annual market forecast and growth rates for TAM estimates.

  • Insightful qualitative analysis and industry trends to support strategy planning.

  • Detailed industry and customer segmentation for more optimal prioritization and resource allocation.

Need accurate market intelligence to help with strategic planning or market share growth?

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Quantifying the Economic Impact of Digital Transformation

How a large tech company leveraged IDC research to build thought leadership in its signature marketing campaign

The Situation

A leading global software firm, one of the largest technology companies in the world by market capitalization, needed an in-depth research study to serve as the foundation of its signature marketing campaign for the entire Asia/Pacific region for a full year.

Aimed at positioning itself as a thought leader in digital transformation for the greater good, the client sought to establish itself as a technology provider keen to drive technology adoption to help nations and their governments fulfill their technology goals and realize more significant benefits for businesses and citizens.

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The Solution

IDC banked on its market intelligence and leadership footprint in the region to provide the client with actionable insights and clear recommendations on various areas of the research, including how businesses can seize digital transformation opportunities and learn from missed opportunities after failing to capitalize on them.

Aside from the business impact, the research also covered both the macroeconomic and societal benefits of technology to the Asia Pacific countries and their citizens, fulfilling the client’s objectives of making the output relevant to various readers and worth the media’s attention.

The Results

  • 17 markets covered

  • Almost 2000 news stories published by the end of 2023

  • Over 76M social impressions tracked

  • 35,000+ additional website page views

Need accurate market intelligence to help with strategic planning or market share growth?

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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate Market Forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

  • The GenAI impact on your existing markets

    As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI’s impact on your current and adjacent markets?

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  • Analyst quote

    “What makes IDC unique is we have the data across most tech markets, our analysts have a deep understanding of the market and buyer behavior. This combination of data and insights allows us to help our clients develop an effective strategy, make the right decisions to achieve their goals.”

Get one source of market intelligence and understand market performance

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