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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

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Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

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Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

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Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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The New Content Landscape: A Guide for B2B Marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

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Empower your content marketing with research-driven tools

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About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

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Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

    • Why Choose a Business Value White Paper?

    • Compelling and holistic financial justification for investment in your company products or solutions, based on in-depth interviews with users

    • Highlights key cost, operational, and business KPI improvements with your products or solution(s)

    • Leverages customer quotes and use case examples to emphasize the voice of the customer

    • Data and findings can be leveraged to support many other assets, including lead generation tools

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    About IDC Business Value Snapshot Tools

    Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

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    IDC's Business Value Snapshot Tool Includes the Following Features:

    • Web-based self-service calculator
    • IDC Research integration
    • Interactive experience
    • Personalized Business Value Snapshot Report
    • Lead generation

    Why Choose a Business Value Snapshot Tool?

    • Easily demonstrate the return of investment, value and impact of your products and services with real customers

    • Educate buyers and engage in outcome-based conversations

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    About IDC Business Value Buyer Conversation Guides

    Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

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    IDC’s Business Value Buyer Conversation Guides Offer:

    • Executive-level insights
    • Research-driven content
    • Challenge identification and solution alignment
    • Business outcome focus
    • Effective conversation frameworks

    Why Choose a Buyer Conversation Guide?

    • Enable your sales team with a defined understanding of your buyers and their pain points

    • Shorten sales cycle with provided talking points that speak to buyer needs

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    Showcase customer value and ROI

    IDC Business Value delivers a powerful, evidence-based view of how technology investments drive organizational success and financial performance.

    Generate leads and shorten your sales cycle

    Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.

    Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.

    Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:

    • Eliminate price as a buyer concern
    • Quantify and communicate your solution’s value
    • Train your sales teams on demonstrating ROI

    Solutions to help you communicate customer value

    Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

    • Business Value White Papers

    • Business Value Snapshot Tools

    • Buyer Conversation Guides

    “Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”

    IDC Business Value supports key roles such as:

    • CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
    • CIOs: Demonstrate the strategic value and impact of your technology on modern business.
    • Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
    • IT Managers: Benchmark against industry standards and best practices to align investments with goals.
    • Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.

    Digital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?

    Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.

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    Demonstrate the customer value and ROI of your solutions

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    Generate leads and accelerate new business

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    Programs designed to suit your specific business goals

    Actionable, custom market intelligence that reduces time and resources deployed by your teams.

    Top priorities:

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    Custom sales enablement programs to empower sales, value management and customer success teams.

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    Quantitative analytic support to aid in business and investment decisions.

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    Partner intelligence and tools to help you identify, evaluate and recruit partners.

    Top priorities:

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    Leverage trusted trends and data for a powerful go-to-market strategy

    IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

    Empower your market intelligence, content marketing, and sales with research-driven tools

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