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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

The profile section includes an objective review of your company or solutions and an insightful challenges section written by the CSP. Spotlight Papers give your customers the ability to identify their challenges and evaluate if your company or solution is the best fit for them.

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Why Choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why Choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

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Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

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Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

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Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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The New Content Landscape: A Guide for B2B Marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

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Empower your content marketing with research-driven tools

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About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

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Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

    • Why Choose a Business Value White Paper?

    • Compelling and holistic financial justification for investment in your company products or solutions, based on in-depth interviews with users

    • Highlights key cost, operational, and business KPI improvements with your products or solution(s)

    • Leverages customer quotes and use case examples to emphasize the voice of the customer

    • Data and findings can be leveraged to support many other assets, including lead generation tools

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    About IDC Business Value Snapshot Tools

    Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

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    IDC's Business Value Snapshot Tool Includes the Following Features:

    • Web-based self-service calculator
    • IDC Research integration
    • Interactive experience
    • Personalized Business Value Snapshot Report
    • Lead generation

    Why Choose a Business Value Snapshot Tool?

    • Easily demonstrate the return of investment, value and impact of your products and services with real customers

    • Educate buyers and engage in outcome-based conversations

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    About IDC Business Value Buyer Conversation Guides

    Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

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    IDC’s Business Value Buyer Conversation Guides Offer:

    • Executive-level insights
    • Research-driven content
    • Challenge identification and solution alignment
    • Business outcome focus
    • Effective conversation frameworks

    Why Choose a Buyer Conversation Guide?

    • Enable your sales team with a defined understanding of your buyers and their pain points

    • Shorten sales cycle with provided talking points that speak to buyer needs

    Ready to contact an IDC Custom Solutions Expert?

    Let's Get Started