Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Gerry Murray

Research Director, Marketing and Sales Technology




  • Market Analysis Perspective: Worldwide Marketing Campaign Management Software, 2024

    $7,500.00  Purchase Market Analysis Perspective: Worldwide Marketing Campaign Management Software, 2024

    By:  Gerry Murray

    This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, future view of the market, and advice for technology suppliers.

    Sep 2024 | Doc #US51639224 | Market Analysis Perspective

  • IDC CX Path: Vendor Ratings, 2024

    $25,000.00  Purchase IDC CX Path: Vendor Ratings, 2024

    By: 

    • Eric Newmark
    • Mickey North Rizza
    • Marci Maddox
    • Aly Pinder
    • Gerry Murray
    • Roger Beharry Lall
    • Sudhir Rajagopal
    • Mary Wardley
    • Heather Hershey
    • Michelle Morgan
    • Lou Reinemann
    • Tapan Patel
    • Nadia Ballard
    • Simo Balghannou
    This IDC Market Presentation provides application vendor ratings by 13 application areas from IDC's 2024 CX Path Survey. IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX a...

    Aug 2024 | Doc #US51021724 | Market Presentation

  • GenAI Spend, Services, and Keys to Success

    $7,500.00  Purchase GenAI Spend, Services, and Keys to Success

    By:  Gerry Murray

    This IDC FERS survey assesses expectations for GenAI spending, the need for external services, and the keys to success with early initiatives.

    Aug 2024 | Doc #US52487424 | IDC Survey

More results   for Analyst Research

  • CRM Applications Market Shares 2023

    By:

    • Tapan Patel
    • Roger Beharry Lall
    • Sudhir Rajagopal
    • Michelle Morgan
    • Marci Maddox
    • Heather Hershey
    • Mary Wardley
    • Lou Reinemann
    • Gerry Murray
    • Aly Pinder

    Products:

    Aftermarket Services Strategies, Digital Commerce, Customer Service and Contact Center Applications, Customer Data and Analytics, Future of Customer Experience - Agenda, Voice of the Customer and Customer Success Applications, Advertising Technologies and SMB Marketing Applications, Enterprise Marketing Technology Applications, Persuasive Content and Digital Experience Strategies, Sales Force Productivity and Performance Applications

    Topics:

    Software, Consumer, Applications, Big data, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations, Services, Social business, Digital transformation, COVID-19, Future of customer experience

    Planned for CY2024 Q3 Market Share Tech Supplier

  • FERS Survey (FoCX) - 1Q24

    By:

    Gerry Murray

    Products:

    Enterprise Marketing Technology Applications

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q3 IDC Survey Tech Supplier

  • GenAI Use Cases for Marketing

    By:

    • Laurie Buczek
    • MaryAnn Holder-Browne
    • Gerry Murray
    • Marci Maddox
    • Roger Beharry Lall

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q3 Conference: Tech Supplier Tech Supplier


More results   for Planned Research

Team member of

IT Executive Programs Analyst Team