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Why IDC is the right fit for growing tech companies

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Unique solutions built exclusively for growing tech vendors

For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.

  • Awareness Partner

    We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.

  • Industry view

    Our industry research advises on issues facing today’s digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.

  • Influential Analysts

    We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.

  • Global presence

    Regional Specialists with experts in over 110 countries – wherever you need to grow, we’ll be there.

  • Data at IDC's core

    With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.

  • Personalized experience

    We ensure that we match our solutions to where you are innovating and growing to help you build success.

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

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Read how Syndio partnered with IDC to gain insight into the market landscape for their next growth phase

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Read how Field Effect created brand awareness and built a reputation by collaborating with an IDC analyst.

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Find out how this company partnered with IDC to identify verticals to pursue to accelerate growth.

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What growing tech vendors are saying

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.'

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.'

An Emerging AI Company

IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.

Emerging Analytics and Data Management Company

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

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    At every touchpoint your messaging needs to be relevant and appeal to the customers’ needs. You need a messaging framework that allows you the flexibility to adapt to different content needs while delivering a consistent message.

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  • Go-to-market strategies: How to plan your way to great lead generation

    Plan your go-to-market strategies to help you achieve your business goals over the next 12 months and beyond. Your go-to-market strategy is one of the most important components to achieving your goals.

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Find out more about how IDC can support your business growth

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