A digital business creates and captures value through digital products, services, and experiences. The ongoing shift toward digital business models marks the next era of digital transformation where organizations use technology to compete, grow digital revenue, and disrupt markets with the digital business model. IDC's Asia/Pacific Digital Business Strategies research program studies the transformation of organizations in their use of digital technologies to run a viable digital business.
This program examines Asia/Pacific including Japan (APJ) organizations' digital business maturity, priorities/challenges, competitive landscape, and end-user buying behavior of the C-suite and IT/LOB executives. The research looks at the impact of digital businesses on organization and operating models and technology and data architectures. Technology vendors can expect both quantitative data and qualitative insights to identify key areas of growth, position relevant messaging, and inform go-to-market and/or product strategies.