Plan with IDC
Is your business struggling with planning?
Through IDC Custom Solutions’ Custom Analytics and Buyer Behavior Practices, your business will grow share in current markets and penetrate new ones.
Custom Analytics
IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams.
Learn More about Custom AnalyticsBuyer Behavior
IDC’s Buyer Behavior Practice integrates unparalleled global primary-market research capabilities, technology market data, and analyst expertise to provide insight into the needs of business and consumer technology decision-makers.
Learn More about Buyer BehaviorMarket with IDC
Is your business struggling with marketing?
IDC’s Content Marketing Services has three practices that can fuel campaigns with quality content for your business: Licensed & Customized Content, Thought Leadership, and Business Value.
Learn More About Content Marketing ServicesThree best-in-class methodologies for fueling your content campaigns
Licensed & Customized Content
Utilize IDC’s published research to develop engaging content to drive your campaigns.
Thought Leadership
Elevate your brand image with leading-edge content and associate your company with emerging technology trends.
Business Value
Create financial justification for a vendor’s IT solution, transforming the focus from product features to customer value.
Sell with IDC
Is your business struggling with selling?
Through IDC Custom Solutions’ Partnering and Sales Enablement Practices, your business will connect and align your marketing and sales efforts, empowering your organization to sell more effectively and work more productively.
Partnering
Gain actionable partner intelligence and tools to help your company design, develop, and manage successful partnering programs.
Learn More about PartneringSales Enablement
Educate your sales team to understand technology market dynamics and what motivates today’s buyers.
Learn More about Sales Enablement