Drive your business forward with the power of custom research, worldwide reach, and thought leadership.

IDC Custom Solutions
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IDC Custom Solutions develops and delivers programs designed around your specific business goals.

Our Plan, Market, Sell Framework helps you: assess the market, get to know your customers better, elevate awareness and generate leads, engage the right channels and enable your sales team.

Plan – How to find new opportunities


Equip your planning cycles with tailored market insights and custom data, to gain a competitive edge, better understanding of your customers, segments and ecosystem.

Custom Analytics

Actionable, custom market intelligence that reduces time and resources deployed by your teams.

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Buyer Behavior

Integrates global primary-market research, technology market data and analyst expertise to provide custom insight into the needs of your decision-makers.

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Market – How to align need with value


Build your brand. Differentiate. Empower marketing, sales and partner to accelerate conversations through leadership and industry-leading content.

IDC Content Marketing Services

Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.

Learn about Content Marketing Services

Licensed & Customized Content

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Thought Leadership

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Business Value

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Sell - How to accelerate sales

Enable sellers and partners to improve demand generation, accelerate decisions, and increase win-rates and customer advocacy.

Partnering

Actionable and custom intelligence and tools to help you develop and manage partnership programs.

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Sales Enablement

Custom tools, research and training to empower your sales team to understand today’s technology market and buyers.

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IDC Custom Solutions Teams

Explore our Research Samples and Case Studies

Custom Analytics

Get one source of market intelligence that helps you speed your decision-making process, strategically allocate money and resources, and plan for market entry or expansion.

Read Case Study  about Custom Analytics

Buyer Behavior

Get actionable insights on the buying behavior of business and consumer technology decision-makers to help you make more informed product development and marketing decisions.

Download Case Study  about Buyer Behavior

Content Marketing Services

Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.

Download Case Study  about Content Marketing Services

Business Value

Refocus your sales team on demonstrating the customer value and ROI of your IT solutions so you can generate more leads and shorten the sales cycle.

Download Case Study  about Business Value

Partnering

Educate and guide your partners to be successful with your solutions. Nurture loyalty with tools and outreach to retain your top-performing partners and train your partners to maximize the value of your partner program.

Download Case Study  about Partnering

Sales Enablement

Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with prospects and buyers.

Download Case Study  about Sales Enablement

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