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Drive your business forward with the power of global
research, worldwide reach, and thought leadership.

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IDC Custom Solutions develops and delivers programs designed around your specific business goals.

Our foundation of research and insights spans technologies, geographies, and industries. Our expertise across practice areas covers strategy, sales and marketing, and business measurement and management to help your business grow.

Make better informed decisions and focus on the right markets and buyers

IDC can help your business assess the market and understand your customers by establishing where your business opportunity lives. By creating guided investments, shaping your business portfolio, focusing on industry strategy, and assessing the partner ecosystem, IDC can help your business at every stage of the planning cycle.

Custom Analytics

IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams.

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Buyer Behavior

IDC’s Buyer Behavior Practice integrates unparalleled global primary-market research capabilities, technology market data, and analyst expertise to provide insight into the needs of the business and consumer technology decision-maker.

Learn More  about Buyer Behavior

Strengthen your customer engagement with trusted, quality content from IDC.

Target today’s hyper-educated buyers with high quality, credible, and accurate content. At IDC, we believe that research-driven insights and customized content will make your brands, products, and services stand out from the competition. That’s why we offer integrated, end-to-end content marketing services.

IDC Content Marketing Services

Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.

Learn about Content Marketing Services

Empower your organization to sell more effectively and work more productively.

Learn how to connect and align your marketing and sales efforts by understanding technology industry trends, buyer behavior, and vertical market trends. Leverage training and messaging tailored to specific roles and personas.


Actionable partner intelligence and tools help companies design, develop, and manage successful partnering programs.

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Sales Enablement

Educate and empower your sales team to understand technology market dynamics and understand today’s buyers.

Learn More  about Sales Enablement

IDC Custom Solutions Teams

Explore our Research Samples and Case Studies

Custom Analytics

Get one source of market intelligence that helps you speed your decision-making process, strategically allocate money and resources, and plan for market entry or expansion.

Read Case Study  about Custom Analytics

Buyer Behavior

Get actionable insights on the buying behavior of business and consumer technology decision-makers to help you make more informed product development and marketing decisions.

Download Case Study  about Buyer Behavior

Content Marketing Services

Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.

Download Case Study  about Content Marketing Services

Business Value

Refocus your sales team on demonstrating the customer value and ROI of your IT solutions so you can generate more leads and shorten the sales cycle.

Download Case Study  about Business Value


Educate and guide your partners to be successful with your solutions. Nurture loyalty with tools and outreach to retain your top-performing partners and train your partners to maximize the value of your partner program.

Download Case Study  about Partnering

Sales Enablement

Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with prospects and buyers.

Download Case Study  about Sales Enablement

Contact IDC Custom Solutions