This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
Digital Business Imperatives in Asia/Pacific: Expanded Business Value and Impact — How Technology Vendors Are Impacted by Digital Businesses’ Shift Toward Ecosystem Contributions and ESG Impacts
This report is part 2 of 2 of a series examining Asia/Pacific’s (including Japan) (APJ) state of digital business transformation. It drills down into the expanded definition of the business value, new success metrics, and technology investm...
Digital Business Imperatives in Asia/Pacific: Critical Levers and Challenges — How Tech Vendors Can Position for Digital Through Business, Operating, and Organizational Model Transformation
This IDC Survey is part 1 of 2 in a series examining the state of digital business transformation in Asia/Pacific (including Japan) (APJ). It looks at the critical levers of becoming a digital business, challenges in digital business transf...
APJ C-Suite Sentiments 2023: APJ Digital Dream Teams Are Learning To Walk But Dreaming Big
APJ C-Suite Sentiments 2023: How APJ C-Suites are Slicing through the Storms of Disruption – Optimize, Modernize, Accelerate
APJ Digital Dream Teams: The Tech Vendor Playbook For Gaining Mindshare With Decision Makers
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