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Lawrence Cheok

Senior Research Manager

Lawrence is a senior research manager for IDC's Asia/Pacific Digital Commerce and Marketing research program and is part of the digital transformation (DX) practice team. Based in Singapore, Lawrence is responsible for driving the research for the Digital Commerce and Marketing program in Asia/Pacific excluding Japan (APEJ). In this role, Lawrence provides advisory services to both tech buyers and suppliers, leveraging primary and secondary research. Also, he is responsible for analyzing emerging market trends, the competitive landscape, market maturity, sizing, and tech buyer adoption trends.

Lawrence has 11 years of experience in digital commerce outsourcing, helping global brands conceptualize and execute their end-to-end digital commerce strategies. These range from digital storefronts, to payment, customer service, and logistics. He has had experiences in digital solutions consulting, project management, and product development.

Lawrence graduated from Monash University with a bachelor's degree in computing.

2017 is the year of embedding artificial intelligence (AI) into business processes, and we are seeing good instances of this happening in the areas of sales and marketing to increase their effectiveness. Salesforce's Einstein provides a goo...
Lenovo and Xiaomi, both major players in China's consumer devices field, recently made back-to-back announcements that have artificial intelligence (AI) as the core of their next-generation consumer devices, rapidly heating up the competiti...
This case study describes how Genting Malaysia Berhad (Resorts World Genting) has begun to embrace digital transformation. To achieve its goal to be the world's leading integrated resort operator, Resorts World Genting has taken its first s...
IDC Perspective: The Future of Commerce

Nov 2017 - IDC Perspective - Doc # AP42740017

by: Lawrence CheokDaniel-Zoe Jimenez

IDC defines the Future of Commerce as the application of 3rd Platform technologies and innovation accelerators (IAs) such as Big Data, IoT, AR/VR to fundamentally change the way commerce is done between individuals, organizations, and thing...
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