In-depth Insights. Effective Decisions.
Having industry specific knowledge allows you to address the challenges your customers face, target opportunities, and build a more effective strategy.
At every step, industry specific insights help your business. To map solutions to end user demand, both short term and long term. Effectively target key industry areas and personas. Develop messaging customers will respond to. Point your sales and marketing functions towards the best use of resources and find opportunities.
Make better informed decisions accurately plan your investments/resources & focus on the right market and buyers
Understand your Customers and Buying Centers to build the marketing & sales narrative specific to the customers issues
Empower marketing with quality content that moves prospects and customers along the buying cycle
Sell more effective by making sales conversations highly relevant to buyers' needs
Access industry and technology expertise to make better informed decisions, build effective lead generation strategies, find opportunities, and create impactful campaigns that will resonate with your customers.
Why you need an industry led sales and marketing strategy
Understanding the specific conditions and drivers impacting your customers' buying decisions is essential to selling to them. In this eBook, we look at how industry-specific information is crucial to find growth opportunities and create successful go-to-market strategies.
Using industry insights to gain competitive advantage
Why is industry intelligence crucial to achieving your business goals? Our industry intelligence portfolio of products helps tech vendors like you to understand the industries you are selling into, target the right buyers and discover how to position your products and services to move prospects along the buyer journey.
Discover the Key Trends for Industries
Energy Efficiency: Why It Matters for European Suppliers, Consumers and the Technology Ecosystems Across Industries
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