From 11 billion data points, we find the one that matters
Driving growth and differentiation through IDC’s award-winning analysts and rich data.
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The world’s most ambitious technology companies build their future with IDC. They rely on our deep data, award-winning analysts, and flexible delivery to illuminate what’s next — and to guide the decisions that drive growth, differentiation, and lasting impact.
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11B+ Data points
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115+ Technologies
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600K+ Companies
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100K+ Contracts
Our global network of analysts collaborate to provide the industry’s gold standard for technology market data
Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:
- Build a detailed TAM
- Optimize your partner network
- Pinpoint opportunities by industry or use case
- Define customer targets
- Evaluate the competitive landscape
- Build your sales pipeline
Explore Data & Analytics solutions based on your role
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.
Top priorities:
- Analyze tech buyer budgets and competitive standings
- Interrogate contracts for value and renewal insight
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.
Top priorities:
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
- Map tech buyers budgets and suppliers
- Generate leads quickly with contract data
Need a GTM strategy that propels you into the AI era? Explore our solutions.
Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.
Top priorities:
- Size and identify markets to build relationships within
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
- Understand major channel demand signals and trends
- Map and model competing partner networks
- Analyze competitor channel and market performance
- Analyze distributor sales-through data for North America
- Select optimal partners quickly
Interested in learning more? Contact us .
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