Pinpoint Market Opportunities

Monitor and predict spending for different industries, company sizes, and other key segments with IDC Spending Guide. Inform strategy by understanding spending dynamics for established and emerging technologies.

From a Spending Guide Customer

"No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us."

Learn More About IDC Spending Guide

Size Tech Buyer Spend by Industry and Technology

The IDC Spending Guide will help you:

  • Set accurate sales quotas by product/market, region and industry
  • Show customers where they need to invest their IT and product development budgets
  • Set goals based on use cases and technologies
  • Identify and forecast growth and magnitude of a given market

Why Use IDC’s Spending Guide?

  • Market benchmarking
  • Investment decision-making
  • Thought leadership positioning

What Key Roles Does Spending Guide Help Support?

  • Market Intelligence and Strategy
  • Marketing
  • Sales
  • Finance
  • Product Management
  • Research

Explore Our Resources

Markets and Opportunities Covered in IDC Spending Guide:

Examine technology spending trends in major and emerging opportunities across industries, businesses and other key segments.

Interested in learning more about IDC’s Data & Analytics or seeing a live demo?

Your trusted source for worldwide technology market coverage.

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