Consumer devices continue to be one of the hottest topics in the world. Will Asian consumers continue to upgrade their smart phones, accessories and other devices every new product release? Will they stick with the same brand or switch to another? and the reason/s for it?

Find out the answer to these questions, and other insights on device purchase trends based on our annual consumer devices survey, by downloading our infographic.

Key questions answered by the infographic:

• Where are consumers planning to spend more?
• Which brands continue to get consumers’ loyalty?
• Where do consumers prefer to purchase smartphones?
• What are the top three most purchased accessories today?
• What do consumers consider when purchasing a PC brand?

1,300 Analysts. 47 Technology Verticals. 110 Markets.

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Founded in 1964, IDC is a technology market research firm covering 47 technology verticals across 110 markets. Our research coverage includes both mature and emerging technologies across AR/VR, semiconductors, devices, and artificial intelligence.

IDC has over 1,300 analysts with offices in 50 countries to help you generate and evaluate investment strategies.

Contact us today to:

• Monitor & build conviction in existing positions
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In the past few years, the world has faced unprecedented tensions, and geopolitics has become a key factor for the semiconductor industry and semiconductor companies.

The global semiconductor sector navigates a landscape of both momentum and obstacles, with different nations crafting their chip acts to impose relevant restrictions and enact semiconductor subsidies along with preferential tax policies.

Download this Infographic to know:

• The new global landscape for the foundry, assembly, and test industry
• The new market developments and dynamics
• The prospective trajectory of industrial advancement

Look no further as IDC Compete provides in-depth analysis of both, backed by tech vendor research, to help you craft sound strategies for your organization.

Key benefits:

• Comprehensive market presentation based on technology vendor research led by IDC experts
• Unique opportunity for technology providers to get in-depth details on each technology by country
• Covers trends, market structure, competitive analysis, and distribution channel analysis
• Provides a 6-year forecast by key categories

Download the IDC Compete Information Sheet below for more information, including the list of published reports as of January 2024.

We are entering the next transformative chapter in the evolution of digital business — The AI Pivot.

As the era of hyper-experimentation with Generative AI transitions to structured adoption, organizations worldwide are embarking on a new wave of transformation. This shift is not just about being a Digital-First Business but becoming an AI-fueled business. Future-forward companies are now integrating AI into their strategies, overcoming barriers, and building scalable infrastructures to unlock measurable business outcomes.

IDC’s Future Enterprise Awards has celebrated the most innovative and forward-thinking leaders in digital transformation across Asia/Pacific for nine years. This year, we invite you to rise to the challenge of the AI Pivot and showcase your organization’s ability to lead in this groundbreaking era.

Download IDC’s Future Enterprise Awards 2025 Nomination Toolkit to guide your nominations for the visionaries and trailblazers redefining the future of business in the AI-driven world.