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Explore technology leader solutions based on your role

Select your role and top priorities to find out how IDC can help.

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IDC Technology Buyer product

Research & Advisory

The right information for every stage of your needs

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Interested in learning more about IDC’s Tech Buyer solutions?

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Make IDC an extension of your research process

Get independent analysis for sound investment strategies

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  • Independent data

    Rationalize company and market expectations utilizing independent expertise. More effectively model custom purchasing behavior through market surveys.

  • Unbiased, educated opinions

    Gain insight into competitive dynamics across key tech sectors.

  • Efficient delivery of critical information

    A dedicated client relationship manager will ensure timely delivery of data and information.

  • Differentiated view of IT markets and companies

    Receive differentiated and directed custom market intelligence. Perform custom analysis on pending technology IPOs.

IDC offers a comprehensive and innovative research program tailored to the financial services community

IDC’s Investment Research offerings provide an independent, targeted, and customized research program designed to support the generation of investment ideas, facilitate effective investment decisions, and evaluate technology companies.

How IDC partners with the financial services community

Understand emerging technologies

  • IDC Innovator reports
  • Market and company historical data
  • IDC 3rd Platform Spending Guides
  • Analyst conference calls/analyst meetings

Engage in discussions with industry experts

  • Analyst conference calls/analyst meetings
  • Web conferences
  • IDC Directions

Industry primers

  • Market reports
  • Market and company historical data
  • Analyst conference calls/analyst meetings

Custom research support

  • Custom survey work
  • Custom datacuts

Monitor and build conviction in existing positions

  • Market and company historical data
  • Market forecast
  • Analyst conference calls/analyst meetings
  • Custom SWOT Analysis
  • Custom channel checks and surveys

Generate new ideas (long and short)

  • Published reports
  • Analyst conference calls/analyst meetings
  • Company primers
  • Thematic research – identify technology disruptions and disconnects

Service offerings

Investment Research Service offerings may include access to the following:

  • Global technology research
  • Worldwide network of more than 1,300 analyst for 1:1 inquiry calls
  • IDC Insights vertical research
  • IDC IT Spending Guides
  • IDC Quantitative Data Trackers
  • IDC’s Annual Directions conference and regular web conferences
  • Custom Research such as user surveys, company analysis, data cuts from IDC’s global analyst network
  • Dedicated Client Relationship Manager

To learn more about IDC coverage

View market areas

Case studies

See how financial services clients leverage IDC’s global research and data.

Mutual Fund

Objective:

Determine the potential impact of EU antitrust regulations on Google

Project Description

A mutual fund company requested datasets and calls with IDC experts to determine the potential impact of EU antitrust regulations on Google. The client has a position in Google in their investment portfolio.

IDC provided the following datasets to help the client answer the question including Google Android’s installed base by country, Android OS shipments and value (e.g. KitKat, Lollipop, Marshmallow, Nougat) with country splits, Android based smartphone market share by vendor with country splits, and Android market share projections in the EU and UK over the next five years.

Hedge Fund

Objective:

Update market model and projections for hard disk drives (HDDs) and solid state drives (SSDs)

Project Description

A hedge fund regularly uses IDC data to update their market model on HDDs and SSDs which includes suppliers such as Seagate, Samsung, Toshiba, and Western Digital. The client has multiple positions in this market in their investment portfolio.

The client receives off the shelf worldwide quarterly unit and petabyte shipments and revenue for the HDD industry, including supplier unit shipment and revenue market share and quarterly unit shipments, revenue, and capacity shipped for SSDs. Additionally, the client receives custom data on form factor, Terabytes, ASPs, $/GB, interface, etc.

The client also regularly utilizes the HDD and SSD analysts for inquiry calls for a dialogue on market dynamics, trends, and company news.

Our team

Image of Meaghan Drennen

Meaghan Drennen

Research Director, Investment Research

Image of Michael Hennessey

Michael Hennessey

Group Vice President, Investment Research

Image of Sloane Calvert

Sloane Calvert

Senior Client Relationship Manager

Image of Frank DeLuca

Frank DeLuca

Senior Client Relationship Manager

Image of Deborah Devine

Deborah Devine

Manager, Client Relationships

Image of Liam Liu

Liam Liu

Business Development Manager

Image of Meg Scagnelli

Meg Scagnelli

Associate Client Relationship Manager

Image of Justin Sessions

Justin Sessions

Client Relationship Manager

Image of Doug Bell

Doug Bell

Research Vice President, Investment Research

Learn more about IDC’s Investment Research offerings

Contact us

Prioritize Your Roadmap

This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.

Download Customer Story

The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

CONNECT WITH IDC

  • The Solution

    The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.

    The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.

  • “With IDC’s analysts’ guidance and data-driven reports, we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritize development and sales resources efficiently.”

The Results

  • Identification of the primary vertical to pursue

  • Fine-tuning of external messaging and positioning

  • Improved market traction and sales opportunities

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Focus on the Right Market

This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.

Download Customer Story

The Situation

This client was having a difficult time determining what market to focus on. They were ready to accelerate their growth and needed help developing their strategic business plan.

CONNECT WITH IDC

  • The Solution

    The client worked with IDC’s Customer Success team to get an insight into who their product serves, where they think their place is in the market, and who they believe were their competitors.

    After meeting with an IDC analyst, the client realized they were truly their own, new tech category. The client worked with IDC to develop the right category definition and go-to-market strategy.

  • “I have worked with IDC for years. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.”

The Results

  • Definition and development of a new tech category

  • Creation of the right go-to-market strategy

  • Development of tailored marketing assets

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Create Measurable ROI with Analyst Brief and Lead Pack

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

Download Customer Story

The Situation

This industrial software seed stage company decided to work with an analyst firm for the first time. The company wanted to increase market awareness and educate prospects about their solutions and unique value proposition.

CONNECT WITH IDC

  • The Solution

    After briefings with many firms, they decided to partner with IDC because of the firm’s deep domain knowledge in the industry. The company decided to join the IDC Accelerator Program and purchase the Lead Pack Add-On option to complement their IDC subscription.

  • “In an emerging market, education is critical. Many buyers rely on third-party perspectives; having an analyst signing their name on an analyst brief can make a big impact on demand generation and sales enablement.”

The Results

  • $323,000

    In total pipeline

  • 15x

    Return on Investment

  • $152,000

    In total revenue

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Validate your Market Opportunity

This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.

Download Customer Story

The Situation

The client’s priority was to move their product to the next phase but they felt they didn’t have sufficient data to provide insight into their customer need. They also required help raising awareness in the market and developing a strategy to store and migrate current data.

CONNECT WITH IDC

  • The Solution

    The client engaged with IDC utilizing proprietary data and research along with analyst insight. This allowed the client to understand their customers’ needs and receive Validation of the client’s strategy and market opportunity.

  • “We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.”

The Results

  • Development of a newly formed narrative

  • Transformation of the existing message

  • Development of tailored marketing assets

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Generate Market Awareness

This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.

Download Customer Story

The Situation

This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.

CONNECT WITH IDC

  • The Solution

    The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.

  • “Having IDC branded marketing content instantly provides validation and trust in our products.”

The Results

  • IDC branded marketing content to support lead generation, driving business, and accelerating growth

  • Instant credibility by leveraging dual branded third-party content

  • Increased awareness by using the IDC third-party social media tile

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Generate Leads

Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).

Download Customer Story

The Situation

Prevedere, an economic predictive intelligence company, was on a growth trajectory. The company had very specific requirements regarding their target personas and total addressable market (TAM), which made lead generation a challenge.

CONNECT WITH IDC

  • The Solution

    Prevedere decided to purchase the Lead Pack Add-On option to complement their IDC subscription and multiple webinars. This allowed them to pinpoint their target market personas and focus on their precise prospect criteria.

  • “We have leveraged the Leads Pack with all our content, and generated many good leads.”

The Results

  • Intensely focused prospect criteria

  • 150 highly qualified leads added to the funnel

  • Renewal of the client’s IDC subscription

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Define the Market with Data and Research

Syndio, an innovative Workplace Equity Analytics Platform, was ready for their next growth phase. They partnered with IDC to gain more insight into the market landscape and stretch the market into a new workplace equity category.

Download Customer Story

The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

CONNECT WITH IDC

  • The Solution

    Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.

  • “I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”

The Results

  • A new, data-driven business strategy

  • Use of competitive intelligence and product roadmap to accelerate growth

  • Marketing-specific KPIs

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership

Create a Successful Go-to-Market Strategy

This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.

Download Customer Story

The Situation

This disruptive mobile HR company needed to develop a clear product description and compelling value proposition. This client also wanted to identify the right buyers and effectively reach them through awareness and demand-generation activities.

CONNECT WITH IDC

  • The Solution

    The client’s co-founder, Head of Product, and Senior VP of Marketing partnered with a team of three IDC analysts to explore existing messaging and related strategies.

  • “I manage AR myself and I don’t have a ton of time. When I heard we can identify the top 3 analysts and I get a whitepaper for demand gen, this was perfect for me.”

The Results

  • Creation of a narrative and strategy that enabled the client to reach new buyers

  • Use of IDC data and messaging in a new round of seed funding

  • Optimization of long-term growth strategy

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership