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Resource Regions: Worldwide

Create Brand Awareness

Syndio, an innovative Workplace Equity Analytics Platform in the HR tech space, partnered with IDC to increase growth. One of their goals was to raise awareness and increase organic website traffic and measurable ROI.

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The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

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  • The Solution

    The client worked with one of IDC’s analysts specializing in Human Capital Management and the Future of Work to create a compelling paper. The asset explored a current issue and gave deep insights into a topic that deeply resonated with the target audience.

  • “I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.”

The Results

  • An integrated campaign with measurable ROI

  • A significant number of page views

  • Significant pipeline

Learn more about IDC’s Emerging Vendor Solutions.

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Accelerate Success with Limited Budgets and Resources

This client wanted to accelerate success with limited budgets and resources. They partnered with IDC to clearly define the total addressable market, market fit, and market growth potential.

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The Situation

This startup with global representation was ready to accelerate success. They needed help to identify and prioritize market opportunities specific to their offering.

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  • The Solution

    The client worked with several IDC analysts to identify the drivers and inhibitors globally and regionally in the markets they wanted to pursue. This allowed them to extract a clear value proposition and differentiate themselves in the market.

  • “I’ve worked with a lot of industry analysts, and I think one thing that helps IDC differentiate itself from others is the value IDC places on the client relationship to ensure we achieve our overall program goals.”

The Results

  • Crisp and concise messaging to highlight the differentiated value

  • SWOT analysis to help validate the price point

  • Identification of adjacent markets and opportunities to form the future growth strategy

Learn more about IDC’s Emerging Vendor Solutions.

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Accelerate Growth with Third-Party Content

Field Effect, a Canada-based cybersecurity startup, needed to create brand awareness and build a reputation to stand out in a very crowded market and ultimately accelerate growth. They partnered with IDC to seek recognition from the industry analyst community to be able to elevate their brand.

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The Situation

The cybersecurity company felt that to accelerate growth, it had to build a distinctive and differentiated reputation to stand out in a crowded market. Their objective was to seek third-party recognition through objective, credible channels.

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  • The Solution

    The client’s C-suite met with an IDC analyst to work on an IDC Analyst Brief. They collaborated on the topic and language to resonate with Field Effect’s audience and its needs. With this information, the analyst created a compelling piece of thought leadership.

  • “The social tile is fantastic because we get to use the IDC brand. Most people in information technology understand the role and the strength of IDC, and we got to piggyback on the brand.”

The Results

  • A concise, crisp Analyst Brief that spoke to the target audience

  • Creation of an eye-catching social tile to stand out in social channels

  • Great ROI in terms of brand elevation and industry recognition

Learn more about IDC’s Emerging Vendor Solutions.

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Helping Asia Pacific scale-ups and start-ups accelerate growth

Position your product to the right buyers and demonstrate a compelling ROI.

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Unique solutions built exclusively for growing asian tech vendors

As an early-stage to mid-market technology vendor, driving greater market awareness, increasing lead generation, and gaining investor attention is critical for your growth. Partnering with the right analyst firm can provide you with the opportunity to build third-party validation momentum, increase brand visibility, and drive recognition across the tech ecosystem.

For 60 years, IDC has helped startups and growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth.

Successfully bringing your brand to market poses a significant hurdle for expanding tech startups. Partnering with an industry-leading firm can help convey your message and validate your role in the marketplace.

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Establishing an agile growth strategy is imperative for digital native businesses thriving to sustain their growth trajectory. Collaborating with a strategic partner empowers growing tech vendors with the necessary expertise and resources to execute their expansion plans seamlessly.

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Developing partnerships with leading industry research analysts can enhance your visibility and credibility in the industry and give you valuable insights into market trends, customer preferences, and potential areas for improvement. With over 1,300 analysts worldwide, IDC’s experts can provide you with the data you need to make informed business decisions.

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Establishing your expertise and building trust in your solutions is crucial in today’s competitive and rapidly evolving market. Partnering with IDC instantly provides brand recognition and trust to senior business executives.

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Developing an effective channel strategy can help companies determine where and how their customers prefer to purchase their products. IDC can help determine the best plan to provide your consumers with a better overall experience.

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Unique solutions for emerging tech vendors

  • Early market players

    Bespoke solutions for technology innovators under $25M in revenue focused on driving market awareness, increasing lead generation, and gaining investor attention.

  • Market intelligence seekers

    Powering repeatable growth for expanding technology enterprises centered around growing the customer base and understanding the market.

  • Business expansion architects

    Scaling reach and growth in new markets and industries for growing technology vendors looking to identify new markets and staying ahead of the competition.

What growing tech vendors are saying

First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.

I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.

We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.

I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.

The thing that differentiates IDC is the value of the client relationship. The excellent account management has been superb bringing in the right analysts at the right time. It’s not just a conversation about sales, it’s a discussion about strategy.

First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.

I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.

We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.

Learn more about IDC’s Emerging Vendor Solutions.

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Providing expert guidance on the digital-first strategies driving the C-Suite agenda

In the digital business era, business leaders and investors must look for sustainable growth built on digital-first strategies. Digital transformation must yield to larger and more purposeful long-term goals as C-Suite work to ensure that their organizations focus on measurable business outcomes.

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By 2026, 40% of the total revenue for G2000 organizations will be generated by digital products, services, and experiences.

The Digital Enterprise

IDC provides the guidance businesses need to attract digital talent, make appropriate digital infrastructure investments, provide seamless connectivity, improve enterprise intelligence, implement data-driven operations, establish trust, improve customer experiences, strengthen industry ecosystems, and, ultimately, achieve measurable business goals and outcomes.

Interested in learning more about IDC’s Digital Enterprise research?

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Understand trends transforming the Consumer Experience

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A circular diagram depicts IDC’s eight Digital Consumer research segments in various rainbow hues. At the center, the text 'Digital Consumer' is written. Surrounding it are the eight segments, listed clockwise from the top: Wellbeing, Entertainment, Home, Travel and Dining, Personal Mobility, Money, Shopping, and Lifelong Learning.

Consumer spending accounts for two-thirds of Global GDP

Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.

Directly or indirectly, consumers are your customers.

As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities to help them track and anticipate ever-evolving consumer behavior.

  • Consumer pulse service

    Includes quarterly surveys of consumers in seven countries.

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  • Consumer market model

    Offers a massive data set across the world – eight regions in 51 countries – and leverages both proprietary IDC data and external sources to create a wide range of forecasts.

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  • Digital consumer agenda

    Helps companies, governments and NGOs with thought leadership research that leverages data from the Consumer Pulse and Consumer Market Model.

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Interested in learning more About IDC's Digital Consumer research?

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Informed strategies for the digital business era

Business and IT leaders, with full engagement from the C-Suite, must build digital-first strategies that accelerate time to value, create sustainable growth, establish stronger competitive differentiation, and strengthen industry ecosystems.

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Learn how IDC helps organizations build and implement successful digital business strategies.

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Identify opportunities and make informed decisions

More than 400 analysts in Asia Pacific, supported by 1,000 analyst experts worldwide, provide timely, unique insights into global, regional, and local tech trends and buying behavior.

Defining, sizing, and guiding the market

IDC’s research subscription products provide tech supplier and tech buyer clients with market intelligence that stands apart. Every year, we survey more than 300,000 tech buyers to understand buying intentions and inform our research.

Chief Research Officer Meredith Whalen talks about IDC’s differentiators.

IIAR Analyst Firm of the Year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

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Want to learn more about IDC’s research?

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Target key accounts

IDC’s Wallet will enhance your market analytics to focus on overall technology purchasing behaviors and priorities, telling you how much companies in Asia Pacific and the rest of the world spend on tech and helping you define your target audience.

Our Wallet services analyze the regional technology spending strategies and budgets for over 60,000 of the world’s largest companies.

From a Wallet customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn more about IDC Wallet

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Build your Total Addressable Market (TAM)

IDC’s Wallet enables your organization to:

  • Identify companies with the right size budget for your IT products and services
  • Effectively allocate resources to markets and accounts with the highest potential return
  • Provide precise strategic and tactical planning
  • View account-level technology spending estimates for companies globally
  • Determine which vendors have the largest share of a company’s spend

Why use IDC’s Wallet?

  • Determine top company targets
  • Improve sales execution
  • Understand IT buying behaviors

What key roles does Wallet help support?

  • Sales
  • Marketing
  • Business Development

Choose the Wallet solution that is right for you:

Your trusted source for worldwide technology market coverage.

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Improve competitive performance

IDC’s Tracker® provides accurate and timely market size, vendor share, and forecasts for hundreds of technology markets around the globe. With the largest global analyst team in the industry, IDC delivers world-class Tracker data for over 100 countries, offering unparalleled coverage.

From a Tracker customer

“We use this data every month to identify where we can put our business and where we should avoid. It always works out.”

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Plan your strategy

IDC Tracker data provides you with the market intelligence to:

  • Know if your company is gaining or losing share to competitors
  • Identify topics for press releases on your market position
  • Analyze and create internal models based on historical time series data sets
  • Set accurate quotas for your sales team
  • Recognize the areas of opportunity within a specific technology market

What data comes with IDC Tracker?

  • Measure market share performance
  • Track the competition’s digital footprint
  • Stay informed of NA distribution sales

What key roles does Tracker help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Explore our resources

Explore our resources

  • Technologies and Services Covered in IDC Tracker

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  • Tech Market and Provider News (powered by Tracker)

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  • Take a deep dive into the market with IDC Compete

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Your trusted source for worldwide technology market coverage.

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