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About IDC Analyst Pulse

An IDC Analyst Pulse gathers diverse perspectives from IDC analysts on critical questions you have about your business, such as messaging effectiveness, market entry challenges, or product launches within specific industries.

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Each IDC Analyst Pulse integrates the following elements:

  • Diverse Analyst Perspectives: Every Analyst Pulse program will include multiple IDC analysts and a lead IDC analyst collecting the findings for you.
  • Quick Market Guidance: Leveraging IDC analysts through surveys and interviews, we offer rapid and comprehensive market insights across industries, countries, and technology markets.
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Why Choose an IDC Analyst Pulse?

  • Support marketing messaging or product entry

  • Gain a clearer understanding of market sentiment

  • Address the urgent need to understand competitive positioning

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Sales and marketing decisions with actionable market intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

Market insights with expert analyst guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Accelerate your planning with rapid strategic insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights supports key roles such as:

  • CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
  • CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
  • Marketing Teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
  • Sales Operations Teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
  • Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate complex decisions with expert strategic insights

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About IDC Sales Playbooks

Leverage IDC’s research and deep understanding of IT buyers to help your sales professionals understand a market’s (technology or geography) trends and drivers, talk about common buyer challenges and needs and how your solution can address these.

Why Choose a Sales Playbook?

  • Market context and background

  • Talking points that speak to your buyer’s needs

  • Identified pain points and opportunities to sell

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About IDC Sales Mastery Classes

IDC Sales Mastery Classes are persona and industry-specific. IDC Analysts and consultants deliver an interactive master class taking sales on a journey from high level macro trends through to the role of your technology and how to engage with key C-level personas in the topic.

Why Choose a Sales Mastery Class?

  • Aligns your sales force on best practices and value proposition

  • Virtual sessions can attract several thousands of sales, marketing, value management and internal stakeholders

  • Can be hosted on your LMS for up to 12 months

  • Outcome and task-based actions, with account planning frameworks to take learnings to the field immediately

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About IDC Sales Education Workshops

IDC’s sales education workshops are run by IDC senior Analysts and offer account teams and sales managers an interactive forum to better understand market drivers and the key challenges faced by end users.

Why Choose a Sales Education Workshop?

  • Relevant trends impacting your market or industry

  • Custom recommendations for guiding sales conversations

  • Competitive insight

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About IDC Digital Coaching

Live online sales training workshop, or digital coaching, are conducted by expert IDC CSPs covering critical or trending technology and/or industry topics. These digital coaching sessions are designed to help your sales team and/or partners understand relevant trends, buyer needs, and industry nuances.

Why Choose a Digital Coaching?

  • Gain the critical understanding of the buyer’s perspective that sales teams need

  • Learn opportunity identification questions and key talking points

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based sales enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Evaluating Sales Tools: The Pros and Cons for Sales Enablement Leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

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Empower your sales conversations to engage today's buyers

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About IDC’s Partner Shortlist With Profiles

Our enhanced solution takes precision to the next level for discerning B2B tech marketing executives. Beyond the Partner Shortlist, this product offers a deeper layer of insight by incorporating tailored profiles for each recommended partner. This sophisticated addition goes beyond by providing critical information sourced from our analysts.

From SWOT analyses and synergies with vendors to organizational size, market share, and distribution channels—the Partner Shortlist with Profiles ensures that you not only have a curated list but also a comprehensive understanding of each potential partner’s landscape.

Why Choose IDC’s Partner Shortlist With Profiles?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Receive a tailored list of motivated partners that directly aligns with your partnering strategies

  • Effortlessly gain competitive insights by identifying potential collaborators’ current partners

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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for your business

Unleash unprecedented growth and accelerate your go-to-market strategy

  • Partner Shortlist

  • Partner Shortlist with Profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal targeting

    • Define Best Partners
    • Provide Partner Data
    • Prioritize and Short List Partners

  • Faster to market

    • Improve Recruitment Rates
    • Save time with Mature Partners
    • Shorten Sales Cycle

  • Measurable results

    • Increase Revenue
    • Reduce Costs
    • Competitive Insights

Your trusted path to driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

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Data: Operational Advantage or Strategic Imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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