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Zero-in on opportunities

Use our Spending Guide to find strategic opportunities by industry, company size, and geography – get a holistic view by use case, revealing the latest technologies.

This comprehensive database allows you to compare data trends and relationships across ICT markets, providing measurable proof behind decision-making.

From a Spending Guide customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

Learn more about IDC Spending Guide

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Size tech buyer spend by industry and technology

The IDC Spending Guide will help you:

  • Set accurate sales quotas by product/market, region and industry
  • Show customers where they need to invest their IT and product development budgets
  • Set goals based on use cases and technologies
  • Identify and forecast growth and magnitude of a given market

Why use IDC’s Spending Guide?

  • Market benchmarking
  • Investment decision-making
  • Thought leadership positioning

What key roles does Spending Guide help support?

  • Market Intelligence and strategy
  • Marketing
  • Sales
  • Finance
  • Product management
  • Research

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Your trusted source for worldwide technology market coverage.

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Build sales pipelines

Companies today have been tasked with maximizing productivity – doing more with fewer resources.

Gain an edge with our world-class Services Contracts Database. Work more intelligently and efficiently with updated real-time service contracts to build your sales pipeline.

From a Services Contracts Database customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

Learn more about IDC Services Contracts Database

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Stay in the know about deal activity

Our IT and business contracts will help your business leaders:

  • Penetrate specific industries and accounts
  • Benchmark to assist in proposal generation and negotiations
  • Understand competitors’ capabilities and footprint
  • Add analysis to sales territory development and partner tracking & assessment

Why use IDC’s Services Contracts Database?

  • Efficiently develop accounts
  • Reduce sales time
  • Identify specific deals to bid on
  • Influence services firms with your technology

What key roles does Services Contracts Database support?

  • Sales
  • Product Management
  • Business Development

Services Contracts Database: worldwide

The annual subscription to IDC’s Services Contracts Database: Worldwide product provides a comprehensive tool for sales enablement and competitive intelligence in the enterprise services and software market.

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Your trusted source for worldwide technology market coverage.

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Optimize partner network

The channel partner ecosystem is dynamic and evolving. It is therefore vital for tech vendors to continuously assess, optimize, and grow their ecosystem strategy.

From a Channel Partner Ecosystem customer

“The time you are saving me and the team is hard to comprehend, something that took 6+ months is taking a couple of weeks for us to assess now.”

Learn more about IDC Channel Partner Ecosystem

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Enhance your channel strategy

IDC’s Channel Partner Ecosystem (CPE) enables customers to:

  • Identify the strongest potential partners for their products
  • Assess partner activity for expansion areas
  • Determine potential partner strength via IDC’s unique scores and indexes
  • Identify areas of saturation and possible pull-backs
  • Pinpoint competitors’ partnership gap opportunities
  • Locate opportunities for broader coverage across geographies

Why use IDC’s CPE?

  • Assess and recruit new partners
  • Define and improve your channel strategy
  • Determine competitor network
  • Benchmark partners

What key roles does CPE help support?

  • Channels and alliances
  • Sales
  • Business development
  • Strategic planning

Worldwide Channel Partner Ecosystem

In-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, the industries they serve, geographic location data, and much more. This results in a map of channel partners’ service, solution, and geographic coverage.

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Your trusted source for worldwide technology market coverage.

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Map global tech demand

IDC’s Black Book is the essential tool for tech suppliers and tech investors, offering extensive market analysis around the globe. Covering over 100 countries and regions, its nuts-and-bolts data defines the structure of the ICT market and where it is headed.

The Black Book is necessary in positioning products and services to the appropriate audience. It breaks down spending among service providers and enterprises by geography, technology, and segment, helping your organization accurately target prospects and set expectations.

From a Black Book customer

“We love the resources we have from IDC because we continue to learn from them and the data they provide.”

Learn more about IDC Black Book

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Define your customer target

IDC’s Black Book will help your business to:

  • Align your sales strategy and tactics to the latest market opportunities
  • Stay on top of tech market shifts and changes at a global, regional, and local scale
  • Plan for future new or adjacent market expansion
  • Better target go-to-market initiatives

Why use IDC’s Black Book?

  • Refine your Total Addressable Market (TAM)
  • View the complete ICT marketplace
  • Adapt to the fast-changing market conditions

What key roles does black book help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Choose the solution that is right for you:

  • Worldwide Black Book: Live Edition

    Monthly analysis of the status and projected growth of the worldwide ICT industry in 86 geographies.

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  • State of the Market

    Webinars

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Your trusted source for worldwide technology market coverage.

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Power your decisions with the industry’s most trusted data

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The confidence in knowing

Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

  • 20 Countries in Asia/Pacific

  • 120+ Technologies

  • 28 Industries

  • 400+ Industry use cases

Explore data & analytics solutions based on your role

Enable your sales team with world-class data and analytics that will ensure productivity and results.

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Empower your marketers with robust knowledge that will expand reach and ensure campaign effectiveness.

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Equip your analyst relations experts with analyst data and content at the local, regional, and global levels to align solutions with strategy.

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Optimize your partner network in Asia Pacific and beyond to establish and enhance relationships and shape your strategic plan.

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Our global network of analysts collaborate to provide the industry’s gold standard for technology market data

 

Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:

  • Build a detailed TAM
  • Optimize your partner network
  • Pinpoint opportunities by industry or use case
  • Define customer targets
  • Evaluate the competitive landscape
  • Build your sales pipeline

Your trusted source for worldwide technology market coverage.

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About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

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Why Choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

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About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why Choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

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About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

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How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
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Why Choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

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Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

 

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

How To Overcome B2B Digital Marketing Challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

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Engage hard to reach customers and elevate brand positioning

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About IDC Barometers

IDC Barometers are designed to help you gain a deeper understanding of competitor performance, evaluate industry spend within specific markets or geographies, and assess partner performance or health.

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Each Barometer integrates the following elements to provide comprehensive and compelling analyses:

  • IDC Knowledge Base: Leveraging IDC’s extensive Knowledge Base of data, to provide quick views on your market, product portfolio health, competitors and spending patterns.
  • Expert Insights: Every Barometer program involved a lead IDC analyst taking the findings from the ‘Barometer(s)’ and integrating them with analyst insight and essential guidance.
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Why Choose a IDC Barometer?

  • Inform quarterly business reviews with data and expert insights

  • Develop business cases for new products, businesses, or partners

  • Quickly access data to evaluate business decisions

Ready to contact an IDC Custom Solutions Expert?

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