MANAGE & MEASURE
3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification
PLAN & BUDGET
Strategic decisions based on insights, data, and expert advice
Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships
Explore all our practice areas aligned with your business’ growth objectives
IDC’s Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.
Deepen engagement at every touch point with IDC branded social, mobile, and multi-channel assets. Work in close collaboration with our experts to build and deliver powerful and impactful messaging, assets, tactics, and marketing execution in support of your goals.
IDC’s Sales Enablement practice empowers your organization to sell more effectively and work more productively by making your sales conversations highly relevant to your buyers' needs.
IDC Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker. Increase market share through stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your global customers.
Leading edge content that elevates your brand image and associates your company with emerging technology trends – IDC’s Thought Leadership Practice will help you drive your global media coverage, market awareness, and re-define your client dialogue.
IDC's Business Value Strategy practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue.
Improve your influence with partners and maximize the return of your partnering investment. IDC's Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs.