Contact IDC Help Shopping Cart Edit Your Profile
Search
 
Home Research Products & Services IDC Events IDC Analysts IDC Analysts About IDC My IDC
 
ContentCONTENT
SpeakersSPEAKERS
AudienceAUDIENCE
MultimediaMULTIMEDIA
EventsEVENTS
Exclusive Webcasts
Strategies for Sales, Marketing, and Channel Management:
An encore series of three webcasts is now available on-demand.
Click to find out how Sales and Marketing, Channel Effectiveness and the new Voice of the Customer are changing your business. more
Customer Quotes
I turn to IDC’s Go-to-Market Services team for third party, educational content on topics of interest to my audience. The IDC team is responsive to my requests and can quickly identify a solution and deliver just what I am looking for to support my marketing campaigns and lead generation initiatives.
Susan St. Ores,
CRM Solutions Marketing
SAP America, Inc.
read all
Go-To-Market Services, Your Marketing...Powered by IDC
Go To Market Services, Your Marketing...Powered by IDC
Lead GenerationLead Generation Market AwarenessMarket Awareness Brand PositioningBrand Positioning
Reach qualified buyers faster by pairing IDC branded content with world-class media partners. more Break through the noise by co-branding with IDC through a variety of multimedia marketing tools and events. more Get more from your brand-building efforts. Build campaigns based on clear and differentiated positioning. more
Audience EducationSales Tools & Education Sales Tools & EducationAudience Education
Build high-value relationships by providing access to leading analyst research and advice. more NEW! Sales Enablement Services - Your Sales Programs...Powered by IDC. IDC Sales Enablement strengthens content, knowledge transfer and brand value across your sales chain. Arm your sales and channel teams with buyer intentions, content for presentations and proposals, ROI calculators, and more.more

When it comes to making decisions about technology, IDC is one of the most respected sources of independent analyst insight and advice worldwide. Technology purchasers and influencers not only value our opinion and analysis, they actively seek it out.

Who We Are and What We Offer

IDC Go-to-Market Services (GMS) is a team of content-based marketing consultants dedicated to helping you leverage relevant IDC content and our custom services in your marketing initiatives to reach technology purchasers and influencers. Throughout each engagement we provide insights and best practices on achieving the best results with your selected program elements.

Our expertise, flexible business model, and range of offerings enables our team to support your marketing programs from a single call-to-action incentive to a broad global media campaign.

Leveraging the IDC brand through the many IDC Go-to-Market Services offerings means turning the marketing corner with value-added programs that lend greater credibility, drive more attention, and deepen audience interest for greater return.