More than 51% of marketers cite content quality as the biggest challenge to establishing credibility.
In today’s market, buyers are smarter and more demanding than ever. They need quality, engaging content which is accurate, research driven and beneficial to them. Consider these points:
growth in investment in content marketing by Tech Marketers.Source: Tech Marketing Benchmark 2016-2020
of Tech Buyers say their decision to read or view content is influenced by whether it is personalized.Source: IT Tech Buyer Survey 2020
Digital sources of information (e.g. ads, websites, videos, webcasts, vendor emails, news feeds) are the #1 source of information for Tech Buyers across all stages of the buying journey.Source: IT Tech Buyer Survey 2020
In a saturated world of content, your business needs to have a content marketing strategy that makes your business stand out from the crowd.
Why choose IDC Content Marketing Services?
Get trusted thought leadership content with unique perspectives
Tap into the power of our global research and worldwide reach
Capitalize on the quality, depth and breadth of IDC’s market intelligence
Make campaigns more measurable through our performance marketing insights
Combine data insights with IDC’s expert advisory and content services
IDC Content Marketing Services Portfolio
Accurate, data-driven content for your Buyer
IDC can provide content for every stage of the Buyer’s journey – Awareness, Consideration and Purchase. IDC content helps your business generate more leads and shorten the sales cycle.
- Interactive Infographics
- Guest Analyst Blogs
- Interactive InfoBriefs
- Short Videos
- Technology / Vendor Spotlights
- White Papers / InfoBriefs / eBooks
- Microsites / iViews
- Customer Case Studies
- Lead Gen Tools
- ROI Customer Spotlights
- Interactive Self Assessments
- Business Value White Papers
- ROI / BV Snapshot Tools
At IDC, we offer different processes for your content marketing strategy with one of our best in class methodologies.
IDC offers two options for licensing existing research:
1. IDC Licensed Content
Digital distribution rights for an existing published IDC document or excerpt provides you with a license to share the research with your target audience.
2. IDC Customized Content
An IDC white paper or spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.
Extend the reach of your licensed content by distributing it across channels in a variety of media such as: data graphics, quotes, blogs, infographics with animation, short videos, social media posts and more.
IDC creates a themed umbrella campaign to build brand awareness, through custom research which drives thought leadership messaging and assets sponsored by vendors.
The custom research can include:
- Infobriefs and Infographics
- White Papers
The custom research can also fuel sales and partner activation and lead to custom content in the form of:
- Buyer Conversation Guides
- Q & A Docs
- Industry Briefs
- Business Value Assessment Tools
- Sales Quick Reference Guides
- Industry Briefs
- Sales Training Workshops
- Live / Video Tutorials
By combining custom research and Business Value, IDC can identify financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates and increases revenue.
Custom Research Driven Business Value can:
- Quantify the Value of Your Solution
- Build Awareness and Engage Buyers
- Communicate Value
- Walk Buyers Through a ROI Validation Process
Explore our Research Samples and Case Studies
Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.Download Case Study
Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.Download Case Study
Content Marketing Services
Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.Download Case Study
Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.Download Case Study
Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with their prospects and buyers.Download Case Study
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.
IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.
At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.