Maximize Your Content Marketing Performance

Create measurable digital marketing content that redefines your customer dialogue.

Build Campaigns That Trigger a Response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence

Customer-Trusted Content Across Every Journey Stage

Proven quality content, fueled by the world's top tech analysts, that turns prospects into buyers.

Licensed and Customized Content Formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers' market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

Related Resources

For more examples of actionable insights from IDC analysts visit our Content Showcase.

Create Awareness with C-Level Buyers

read case study Create Awareness with C-Level Buyers

Building a B2B Thought Leadership Marketing Content Plan

Download our guide Building a B2B Thought Leadership Marketing Content Plan

The New Content Landscape: A Guide for B2B Marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

Empower your content marketing with research-driven tools