Thought Leadership
Is your business struggling to reach new customers and elevate your brand’s position in the market?
Enterprise technology buyers have never been more connected, and audiences have never had as many channels to access content as they do today. The opportunity is massive, but the challenge is daunting for marketers to reach today’s tech buyers smarter and more informed than ever.
To succeed in this content-saturated environment, sales and marketing professionals must speak the buyer’s language through quality content and know what is of interest to them.
IDC’s Thought Leadership Practice provides leading-edge quality content that elevates your brand image and associates your company with emerging technology trends, driving your global media coverage and market awareness, and re-defining your client dialogue.
Why is Thought Leadership important?
Fuels valuable, quality content
Targets the right buyer personas
Builds brand awareness
Builds a foundation of trust and credibility
Increases marketing ROI
Aligns marketing and sales strategies to capture today’s buyers
IDC Thought Leadership Portfolio
Thought Leadership begins with a major brand-building initiative and involves creating messaging in various content formats
Our Process
Leverage the IDC Thought Leadership methodology and approach.
IDC Thought Leadership Portfolio
IDC creates custom research which drives thought leadership messaging and assets sponsored by vendors to create awareness, lead generation, and sales and partner activation.
Awareness and Lead Generation
- InfoBriefs and Infographics
- Hero assets (e-Books, White Papers)
- Blog posts
- Videos
Sales and Partner Activation
- Buyer Conversation Guides
- Q & A Documents
- Industry Briefs
- Business Value Assessment Tools
- Sales Quick Reference Guides
- Industry Briefs
- Sales Training Workshops, Live / Video Tutorials
Our Process
The IDC Custom Research Methodology and Approach includes holistic thought leadership solutions from IDC that leverage deep and relevant market knowledge regarding digital transformation, innovation accelerators, the 3rd platform, and experience working with vendors in order to provide effective marketing solutions.
Research Planning, Design, and Execution
- Mash-up and planning session (in person)
- Develop research themes
- Conduct focus groups / field surveys
- Analyze results and develop messaging
Develop Content, Support Campaign Roll-out, and Events Program
- Develop content assets
InfoBriefs, White Papers, Blogs, iViews, Lead Generation Tools - Support campaign and enablement programs
PR support, speaker optional sales/channel training and workshops - Events programs
Optional speaker event series/webcasts
About IDC Custom Solutions
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.