Thought Leadership
Increase Credibility and Gain
Buyer Trust
Reach new customers with innovative content and elevate your brand's position in the market
B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.
- Conduct research and create custom marketing content that generates and nurtures leads
- Increase brand awareness and media coverage
- Provide you with digital distribution rights to license and share IDC published research with your target audience
Elevate Awareness, Increase Media Exposure, and Generate Leads
Research-driven assets to create awareness, lead generation, and sales and partner activation
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Spotlight Papers
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InfoBriefs
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Economic and Sustainability Impact Analysis
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Tool: Lead Generation
Learn More about Tool: Lead Generation
Recommended Reading
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Guide
Building a B2B Thought Leadership Marketing Content Plan
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Latest Research
A New Framework for B2B Marketers and Sellers
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Case Study
How do you Create Awareness with C-Level Buyers?
How to Overcome B2B Digital Marketing Challenges
Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.