Thought Leadership
Is your business struggling to reach new customers and elevate your brand’s position in the market?
Enterprise technology buyers have never been more connected, and audiences have never had as many channels to access content as they do today. The opportunity is massive, but the challenge is daunting for marketers to reach today’s tech buyers who are smarter and more self-educated than ever.
To succeed in this content saturated environment, sales and marketing professionals must speak the buyer’s language through quality content and know what is of interest to them.
IDC's Thought Leadership practice provides leading edge quality content that elevates your brand image and associates your company with emerging technology trends – to drive your global media coverage, market awareness, and re-define your client dialogue.
Why is Thought Leadership important?
Thought Leadership fuels valuable and quality content
Targets the right buyer personas with said content
Builds brand awareness
Builds a foundation of trust and credibility
Increased Marketing ROI
Aligns Marketing and Sales strategies, better capturing today’s buyers
IDC Thought Leadership Portfolio
Thought Leadership begins with a major brand building initiative and involves creating messaging in various content formats
Our Process
Leverage the IDC Thought Leadership Methodology and Approach
IDC Thought Leadership Portfolio
IDC creates custom research which drives thought leadership messaging and assets sponsored by vendors creating awareness, lead generation and sales and partner activation.
Awareness & Lead Generation
- Infobriefs and Infographics
- Hero Assets (e-Books, White Papers)
- Blog posts
- Video(s)
Sales & Partner Activation
- Buyer Conversation Guides
- Q & A Documents
- Industry Briefs
- Business Value Assessment Tools
- Sales Quick Reference Guides
- Industry Briefs
- Sales Training Workshops, Live / Video Tutorials
Thought Leadership Case Study
Download Case StudyThought Leadership Overview
Download More InformationContact IDC Custom Solutions
Contact Us NowOur Process
The IDC Custom Research Methodology and Approach includes holistic thought leadership solutions from IDC that leverage deep and relevant market knowledge regarding Digital Transformation, Innovation Accelerators, the 3rd Platform, and experience working with vendors, in order to provide effective marketing solutions.
Research Planning, Design and Execution
- Mash-up & Planning Session (in person)
- Develop Research Themes
- Conduct Focus Groups / Field Surveys
- Analyze Results & Develop Messaging
Develop Content, Support Campaign Roll Out and Events Program
- Develop Content Assets
Infobriefs, White Papers, Blogs, iViews, Lead Gen Tools - Support Campaign & Enablement Programs
PR Support, Speaker Optional Sales / Channel Training and Workshops - Events Programs
Optional Speaker Event Series / Webcasts
Thought Leadership Case Study
Download Case StudyThought Leadership Overview
Download More InformationContact IDC Custom Solutions
Contact Us NowThought Leadership Case Study
Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.
Download Case StudyAbout IDC
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.
IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.
At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.