Increase Credibility and Gain Buyer Trust

Reach new customers with innovative content and elevate your brand's position in the market.

Thought Leadership Support for Marketing Innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience

Elevate Awareness, Increase Media Exposure, and Generate Leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

How Do You Create Awareness With C-Level Buyers?

read case study How Do You Create Awareness With C-Level Buyers?

Building a B2B Thought Leadership Marketing Content Plan

Download our guide Building a B2B Thought Leadership Marketing Content Plan

How To Overcome B2B Digital Marketing Challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

Engage hard to reach customers and elevate brand positioning