Partnering

Is your business looking to improve influence with partners and maximize the return of partnering investments?

Partner Marketing leverages custom research to drive partner messaging and assets sponsored by vendors to educate, create awareness, generate leads and enable partners. By creating effective and strong partnerships, companies can remain competitive and maximize ROI – growing business and targeting new customers and new market segments.

IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. The goal is to improve influence with partners and maximize the return of business partnering investment.

Why is Partnering important?

New partner acquisition drives more revenue through the partner channel

Greater “share of wallet” and improved dialogue with your current partners plus development of retention programs to sustain and nurture higher-performing partners

Utilization of measurement systems to provide continuous visibility on key partnership metrics of deal structuring, revenue, retention, recruitment and ROI

IDC Partnering Portfolio

IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs

Our Process

Leverage the IDC Partnering Methodology and Approach

Partnering Case Study

Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.

Download Case Study

About IDC

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.

IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.

At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.

Improve your influence with partners and maximize the return of your partnering investment.

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