Is your business looking to improve influence with partners and maximize the return on partnering investments?
Partner Marketing leverages custom research to drive partner messaging and assets sponsored by vendors to educate, create awareness, generate leads, and enable partners. By creating effective and strong partnerships, companies can remain competitive and maximize ROI, growing business and targeting new customers and new market segments.
IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.
Why is Partnering important?
New partner acquisition drives more revenue through the partner channel.
Greater “share of wallet“ and improved dialogue with your current partners also helps develop retention programs that sustain and nurture higher-performing partners.
Utilization of measurement systems provides continuous visibility on key partnership metrics of deal structuring, revenue, retention, recruitment, and ROI.
IDC Partnering Portfolio
IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs
Leverage the IDC Partnering methodology and approach.
IDC Partnering Portfolio
IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs.
- Ecosystem footprint infographics
- Partner success guides
- Business transformation eBooks
- Partner sales enablement
- Partner program validation
- Channel industry best practices
- Competitive channel insights
- Routes to market segmentation and profitability analyses
The IDC Partner Marketing approach is unique and custom. Here is an example of a business whose challenge was to provide ongoing credible direction for partners who wanted to transform their business to offer cloud solutions:
- Insight garnered through in-depth conversations with 25 leading cloud partners and survey of 750 partners worldwide
- Demonstration to partners of the value of reselling/developing on cloud
- Supportive evidence from IDC market data and Cloudview survey
- Integrated outreach program by building five eBooks
Measurable Business Results
- First eBook downloaded 4,500 times in the first three weeks of launch
- Showcased on the main stage at the client’s partner event to 20,000 partners
- Cloud eBooks highlighted by the client’s senior executives, partners, and press
- Reached 50,000+ downloads by mid June, their most successful partner campaign ever.
- After one year, over 700,000 eBooks downloads
Partnering Case Study
Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.Download Case Study about Partnering
About IDC Custom Solutions
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.