Demonstrate Customer Value and ROI

Position your product to the right buyers and demonstrate a compelling ROI.

Generate Leads and Shorten Your Sales Cycle

A focus on business value and having outcome-oriented conversations with your customers can generate leads and shorten your sales cycle.

We help you:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution's value
  • Train your sales teams on demonstrating ROI

Solutions To Help You Communicate Customer Value

Evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

  • Business Value White Papers

  • Business Value Snapshot Tools

  • Buyer Conversation Guides

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

VMWare Tells a Customer Value Story with IDC Data

read case study VMWare Tells a Customer Value Story with IDC Data

Sustainable IT - Communicating Impact and Quantifying Value

Download ebook Sustainable IT - Communicating Impact and Quantifying Value

Digital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?

Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.

Demonstrate the customer value and ROI of your solutions