Showcase customer value and ROI of your solutions
Backed by IDC’s trusted expertise, our Business Value services help tech vendors prove impact, accelerate buyer journeys, and drive revenue.
Generate leads and shorten your sales cycle
Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.
Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.
Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:
- Eliminate price as a buyer concern
- Quantify and communicate your solution’s value
- Train your sales teams on demonstrating ROI
Solutions to help you communicate customer value
Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.
-
Business Value white papers
-
Business Value snapshot tools
-
Buyer conversation guides
“Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”
IDC Business Value supports key roles such as:
- CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
- CIOs: Demonstrate the strategic value and impact of your technology on modern business.
- Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
- IT Managers: Benchmark against industry standards and best practices to align investments with goals.
- Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.
Digital marketing vs. Sales conversations. We’re all talking, but what is the buyer hearing?
Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.