Business Value
Demonstrate Customer Value and ROI
Position your product to the right buyers and demonstrate a compelling ROI
A focus on business value and having outcome-oriented conversations with your customers can generate leads and shorten your sales cycle. We help:
- Eliminate price as a buyer concern
- Quantify and communicate your solution's value
- Train your sales teams on demonstrating ROI
Eliminate Buyer Resistance and Strengthen Sales Engagement
Research-driven assets to create awareness, lead generation, and sales and partner activation
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Business Value White Paper
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Business Value Snapshot Tool
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Buyer Conversation Guide
Learn More about Buyer Conversation Guide
Case Study
Case Study:VMWare Tells a Customer Value Story with IDC Data
Recommended Reading
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eBook
The Business Value of Sustainability
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eBook
B2B Marketing and Sales Guide to Outcome-Focused Conversations
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Best Practices Checklist
How to Communicate Customer Value
Digital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?
Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.