Custom Analytics

Is your business struggling to get one source of market intelligence? Are you unsure how to strategically allocate budget or measure market performance?

IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel and timely measurement of market performance.

Custom Analytics helps businesses speed up decision-making processes, plan for market entry or expansion, and strategically allocate money and resources.

Why is Custom Analytics important?

  • Third-party validation of client’s opportunity: Reduce or eliminate internal debate over opportunity sizes and expected growth rates

  • Build internal consensus on highest priority target markets for core business and growth opportunities

  • Single global source of truth: Reduce or eliminate duplicate work that may be going on in regions/countries evaluating opportunities

  • Free internal resources to focus on leveraging opportunity data and taking action, rather than time-consuming work building data models from scratch

  • Evolve and expand over time to align with client’s global business

IDC Custom Analytics Portfolio

Actionable market intelligence focuses your organization on a common single version of the truth.

Our Process

Leverage the IDC Custom Analytics methodology and approach.

Custom Analytics Case Study

Get one source of market intelligence that helps you speed your decision-making process, strategically allocate budget, and plan for market entry or expansion.

Read Case Study  about Custom Analytics

About IDC Custom Solutions

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.

Get one source of market intelligence, strategically allocate budget, and measure market performance.

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