Is your business struggling to get one source of market intelligence and is unsure how to strategically allocate money resources or measure market performance?
IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.
Custom Analytics helps businesses speed up decision making processes, plan for market entry or expansion and strategically allocate money and resources.
Why is Custom Analytics important?
Third-party validation of Client’s opportunity: reduce or eliminate internal debate over opportunity sizes and expected growth rates
Build internal consensus and agreement on highest priority target markets for core business and growth opportunities
Single global source of truth: reduce or eliminate duplicate work that may be going on in regions / countries evaluating opportunities
Free internal resources to focus activities on leveraging opportunity data and taking action, rather than time consuming work building data models from scratch
Evolve and expand over time to align with Client’s global business
IDC Custom Analytics Portfolio
Actionable market intelligence that focuses your organization on a common single version of the truth
Leverage the IDC Custom Analytics Methodology and Approach
IDC Custom Analytics Portfolio
Obtain data on where to invest or divest by geography, vertical, company size and organizational performance.
- Market Sizing
- Market Segmentation
- Market Share
- Technology & Vertical Segmentation
- Custom Market Models
- Due Diligence & Investment Analysis
The IDC Custom Analytics Methodology and Approach:
- Confirm Taxonomy & Definitions
It is critical to clearly set the taxonomy and define all dimensions and categories in the project.
- Identify Source Data
Determine available IDC and external data that will be used in the creation of the data set.
- Develop Process for Deliverables Creation
Develop data mappings and process for collecting input to create data set.
- Validate Input Data and Forecasts
IDC will perform quality checks and utilize proprietary tools to analyze and check data to insure conformance to IDC data, deliverable taxonomy and rational market views.
- Iterate with Client on Model
IDC and Client recognize Client is a leader in the space for many of the technologies covered. It can provide invaluable input on adoption, pricing and other assumptions. IDC and Client will work collaboratively to revise the model.
- Final Deliverable
After creating and vetting, IDC will deliver a final deliverable to Client which provides a full deliverable as well as the assumptions used to create the deliverable.
- Post Delivery Follow-up & Feedback
Where data and trends differ from Client expectations or current assumptions, IDC can follow-up with explanations and driving assumptions.
Custom Analytics Case Study
Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.Download Case Study
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