Custom Analytics

Is your business struggling to get one source of market intelligence and is unsure how to strategically allocate money resources or measure market performance?

IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.

Custom Analytics helps businesses speed up decision making processes, plan for market entry or expansion and strategically allocate money and resources.

Why is Custom Analytics important?

Third-party validation of Client’s opportunity: reduce or eliminate internal debate over opportunity sizes and expected growth rates

Build internal consensus and agreement on highest priority target markets for core business and growth opportunities

Single global source of truth: reduce or eliminate duplicate work that may be going on in regions / countries evaluating opportunities

Free internal resources to focus activities on leveraging opportunity data and taking action, rather than time consuming work building data models from scratch

Evolve and expand over time to align with Client’s global business

IDC Custom Analytics Portfolio

Actionable market intelligence that focuses your organization on a common single version of the truth

Our Process

Leverage the IDC Custom Analytics Methodology and Approach

Custom Analytics Case Study

Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.

Download Case Study

About IDC

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.

IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.

At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.

Get one source of market intelligence and strategically allocate money resources or measure market performance

Contact Us Now