Gerry Murray
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Data and data infrastructure are so important for brands today that one could argue that data infrastructure is the brand, even more in the era of generative AI (GenAI). The deepening partnership between Acxiom and ActionIQ represents a sig...
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event. "As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vi...
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This IDC Survey summarizes the results of an IDC QuickPoll of large U.S. enterprises and their current plans, challenges, and expectations for using Generative AI. It was conducted online during March of 2024.
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This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically control the way they purchase goods and services as easily as media st...
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FERS Survey (FoCX) - 1Q24
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GenAI Use Cases for Marketing
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CRM Applications Market Shares 2023
More results for Planned Research