Custom Analytics Practice

Is your business struggling to get one source of market intelligence? Are you unsure how to strategically allocate budget or measure market performance?

IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel and timely measurement of market performance

Custom Analytics helps businesses speed up decision-making processes, plan for market entry or expansion, and strategically allocate funds and resources

Why is Custom Analytics important?



Third-party validation of client’s opportunity: Reduce or eliminate internal debate over opportunity sizes and expected growth rates

Build internal consensus on highest priority target markets for core business and growth opportunities

Single global source of truth: Reduce or eliminate duplicate work that may be going on in regions/countries evaluating opportunities

Free internal resources to focus on leveraging opportunity data and taking action, rather than time-consuming work building data models from scratch

Evolve and expand over time to align with client’s global business

Custom Analytics Practice Portfolio

IDC Custom Market Models are built upon the reliable foundation of IDC’s syndicated market sizing and vendor share data. As a first step, the IDC Consulting team maps your specific product and services portfolio taxonomy and market segmentation views against IDC’s standard taxonomies in order to understand the level of customization required. We then develop a specific methodology combining existing insight augmented by additional custom research to produce the tailored data views that your organization requires to plan and run your business.

Actionable market intelligence that focuses your organization on a common single version of the truth. Obtain data on where to invest/divest by geography, vertical, company size & organizational performance.


Portfolio and Process

Leverage our Custom Analytics Methodology and Approach

About IDC European Consulting

We are a diverse team of experienced Consultants supported by more than 1200 technology and industry subject matter experts in Europe and around the globe.

For more information about IDC´s Custom Analytics Practice