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Showcase Customer Value and ROI

IDC Business Value delivers a powerful, evidence-based view of how technology investments drive organizational success and financial performance.

Generate Leads and Shorten Your Sales Cycle

Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.

Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.

Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution's value
  • Train your sales teams on demonstrating ROI

Solutions To Help You Communicate Customer Value

Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

  • Business Value White Papers

  • Business Value Snapshot Tools

  • Buyer Conversation Guides

“Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”

IDC Business Value Supports Key Roles Such As:

  • CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
  • CIOs: Demonstrate the strategic value and impact of your technology on modern business.
  • Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
  • IT Managers: Benchmark against industry standards and best practices to align investments with goals.
  • Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

Demonstrate the customer value and ROI of your solutions

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives

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