Maximize your content marketing performance
Create measurable digital marketing content that redefines your customer dialogue.
Build campaigns that trigger a response
Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.
We help you:
- Develop compelling digital content that engages your audience
- Drive traffic and qualified leads
- Provide instant validation through IDC’s worldwide market intelligence
Customer-trusted content across every journey stage
Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.
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Explore
The right content when your buyers are looking for it during their exploration stage.
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Evaluate
Tailored content, with market insights, for buyers evaluating your product.
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Purchase
Deep customer insights for impactful content that drives meaningful action.
Licensed and customized content formats
IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.
A Tech Marketer’s Guide in the Age of GenAI: Crafting Unique Narratives
In today’s digital environment, where AI can produce content in seconds, marketers encounter a distinct challenge: How do we create narratives that truly stand out? Let’s dive into strategies for developing compelling and unique stories in the age of generative AI (GenAI).