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Discovery in an AI-first economy: why relevance is decided earlier than ever
AI-mediated discovery is changing how buyers find information, form opinions and build trust. For marketing leaders, this shift raises new questions about visibility, credibility and influence long before engagement...
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Five Takeaways from IDC’s European Cloud FutureScape predictions webcast
In January, Carla Arend, Rahiel Nasir and Luis Fernandes presented IDC’s predictions for cloud in 2026 and beyond. Below is a summary of the main...
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Work Rewired: Navigating the Human-AI Collaboration Wave
Work in 2026 is being rewired around human-AI teams, where people who learn to collaborate with intelligent systems are gaining a clear edge in productivity,...
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Top Five Predictions for Enterprise Communications in 2026
In 2026, enterprise communications will move forward through practical AI adoption, deeper data integration, flexible pricing, verticalised innovation, and hybrid deployment models.
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Is SaaS Dead? Rethinking the Future of Software in the Age of AI
In December 2024, one year ago, Microsoft CEO Satya Nadella declared on the BG2 podcast that “SaaS is dead.”
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EMEA Enterprise Networking: Strategies for 2025 and Beyond
Despite ongoing geopolitical tensions, inflationary pressures, and energy cost volatility, the outlook for networking investments in EMEA is positive. ok for networking investments in EMEA...
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Ambient Iot 5g as smallest devices may make a massive impact
Ambient IoT isn’t just a technical innovation — it’s a strategic enabler for the next wave of automation and intelligence.
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How ABM advertising accelerates B2B growth
Account-based marketing (ABM) has moved far beyond its roots as a sales-aligned, high-touch strategy. Today, ABM is a dynamic, media-driven engine designed to engage entire...
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The Agentic Business Future: Driving Resilience, Sovereignty, and Innovation in EMEA
As organizations navigate an era defined by economic uncertainty, geopolitical shifts, and relentless technological change, one truth stands out: the future belongs to those who...
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The AI homework nobody asked for (but everyone’s getting anyway)
While vendors keep promising moving mountains with a few lines of AI code, clients are still trying to figure out how to move their own...
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