Event Agenda

Wednesday, April 8, 2026

8:00 – 9:00am

Networking & Registration

9:00 – 12:30pm

Keynotes & General Session

Get a front-row seat to the agentic future as IDC experts unpack the changing technology landscape with data-backed research and discuss real-world challenges with industry leaders.

Executive Keynote with IDC CEO Lorenzo Larini

The technology landscape is changing in days, not quarters. Join IDC CEO Lorenzo Larini as he shares how IDC is transforming tech intelligence for the AI economy—delivered at AI speed, embedded directly into your workflows, and grounded in uncompromised quality. A must-attend for leaders who need to move faster and turn intelligence into advantage.

Speaker:

  • Lorenzo Larini, IDC CEO

Vision to Value: Delivering What You Need Next

Transformation only matters if customers feel it. Chief Product & Research Officer Meredith Whalen outlines how IDC is delivering on its vision with exciting product innovations, simplified experiences, and AI-powered platforms designed for how you actually work. See what’s launching this year and how IDC is turning vision into real value for your business.

Speaker:

  • Meredith Whalen, IDC Chief Product & Research Officer 

More keynotes coming soon! 

10:30am – 11:15am

Break with 1:1s & Solution Showcase

10:30am – 11:15am

Lightning Round

  • What to Watch in Emerging AI Tech

    What’s emerging at the edge today will define competitive advantage tomorrow. In this fast-paced lightning round, IDC analysts spotlight the technologies beginning to reshape markets and consumer behavior—from quantum to robotics and smart devices to how AI is changing consumer engagement. Expect sharp insights, bold predictions, and clear signals on what to watch next.

    Speakers:

More keynotes coming soon! 

1:30 – 4:30pm

Breakout Tracks: Choose Your Track

Dive into fresh research and real-world perspectives on the topics that matter most to you.

Track 1: AI-Ready Infrastructure

Learn how market leaders are modernizing infrastructure, cloud platforms, and data center strategies to support agentic workloads, optimize investments, and deliver resilience at scale

  • AI Factories: Scaling AI-Ready Infrastructure

    IDC analysts debate, compare and contrast how to maximize ROI when deploying AI-ready infrastructure. We’ll discuss how to scale, cloud vs on-premises vs hybrid approaches, and when each model wins.

    Speakers:

  • Panel: The Role of Silicon, Enabling Technologies and Networking in AI-ready Infrastructure

    Sit down with IDC experts as they examine the role of silicon and network infrastructure in AI-ready environments. Moderated by Ashish Nadkarni, IDC’s global lead for enterprise infrastructure, this panel will discuss implications and opportunities for vendors plus how IT leaders should approach their buying strategies.

    Speakers:

  • AI-Ready Data Storage Infrastructure, Data Logistics, and Protection

    Uncover what it means to implement an AI-ready data storage infrastructure. IDC experts will unpack the field of data logistics, protection, cyber recovery and data security, including how it differs from storage infrastructure and what vendors need to know now.

    Speakers:

  • Panel: Security, Observability and Cloud Ops in AI-Ready Infrastructure

    Frank Dickson, IDC’s global lead for security and trust, will moderate a panel of IDC experts examining the implications and opportunities of operations, observability, agentic AI and security in AI-ready infrastructure.

    Speakers:

  • Tying it together: Considerations for AI-Ready Datacenters

    Bring all things infrastructure together with a discussion on what IT leaders need to know to navigate the infrastructure landscape in the AI era and what tech vendors should be doing to help clients succeed.

    Speakers:

Track 2: Emerging Tech

Explore how agentic AI and emerging technologies like quantum, advanced connectivity, robotics and more are reshaping business models, industries, and competitive advantage.

  • Agents at the Edge: The Role of Devices in an Agentic Future

    Join IDC analysts Tom Mainelli and Bryan Ma for a conversation on why AI agents and edge-based inferencing could finally unlock the promise of on-device AI—and what that means for the next era of PCs, smartphones, wearables, and emerging form factors.

    Speakers:

  • Going Mainstream: Enterprise Pathways to Quantum Adoption

    Quantum computing is no longer a futuristic concept for enterprises. Heather West, PhD, and special guests will highlight real-world adoption strategies, operational use cases, and the technologies enabling measurable business value today and into the future.

    Speakers:

  • Agentic AI Platforms: Lynchpin for Deployment and New Competitive Battleground

    Enterprises want to evolve from one-off, pre-built agents into sophisticated agentic solutions that drive business transformation. Nancy Gohring and Mickey North Rizza will explore the fast-moving agentic AI platform market, including the enterprise demand, competitive battlegrounds, and the tensions/opportunities for entrenched enterprise app providers.

    Speakers:

  • AI Unleashed: Powering the Next Wave of Innovation with 5G, Satellites, and Intelligent Networks

    IDC analysts Jitesh Bhayani and Ahmad Latif Ali explore the convergence of next-gen connectivity solutions built on 5G/6G, LEO satellite networks, and AI-driven network automation – and how they’re helping enterprises unlock new business models for leadership in the digital era.

    Speakers:

  • Panel: When Agents Get Physical

    Wrap up the day with an exciting panel debate on how emerging on-device AI, agent platforms, connectivity, and services will establish the pillars for making physical AI a reality.

    Speakers:

Track 3: Putting Data to Work

Learn how to strengthen data foundations with trusted platforms, security, and application integration to unlock AI value and reduce risk.

  • Fireside Chat: Data's role in Finance Transformation

    Join Stewart Bond and a special CIO guest for real-world lessons from a large-scale transformation project that’s success came from combining strong data foundations with application modernization. Designed for technology vendors, product marketers, and AR leaders, the session provides clear signals into how enterprise buyers evaluate data management capabilities and where true differentiation exists.

    Speakers:

  • Trust Before Autonomy: Data Control in the Age of AI Agents

    As AI agents become central to enterprise software strategies, buyer expectations are shifting from isolated features to end-to-end trust in how data is discovered, interpreted, and governed. This session examines how autonomous agents expose the strengths and gaps of current data, security, and governance capabilities, and why traditional guardrails are no longer sufficient. Leave with a clearer framework for positioning agentic capabilities around trust, control, and enterprise readiness.

    Speakers:

  • Enabling Agentic AI with Data Platforms: From Databases to Data Products

    Hear from IDC analysts on what it takes for data architectures to enable agentic AI in practice, regardless of operational maturity. The session will cover converged workloads, event-driven data, and data products as agent-consumable interfaces, plus the latest research on how organizations are balancing AI for data and data for AI.

    Speakers:

  • Data in Action: Agentic Application Success

    Juxtaposing insights from data foundations and business strategy, this session will explore the transition from SaaS applications to autonomous intelligence. We’ll explore why data quality is a primary barrier to scaling AI agents and a practical look at actions users – and vendors – must take to ensure agentic success.

    Speakers:

  • Panel: Ask Me Anything About Future Data Directions

    Ask the analysts anything about the future of data in this engaging, interactive panel session. Come with your questions – and all are welcome even if you did not attend prior track sessions!

    Speakers:

Track 4: Marketing & Business Growth Strategies

Discover how AI is transforming marketing from prospect discovery and brand relevance to strategic go-to-market programs, plus what leaders must do to stay relevant and win in the year ahead.

  • How AI is Shifting Marketing's Paradigm

    AI is transforming marketing from a campaign‑driven function into a continuously intelligent, outcomes‑focused discipline. Join Laurie Buczek, IDC Research GVP, for an expert view on what it means for marketing priorities, operating models, and the path to real business impact.

    Speaker:

  • AI's Impact on Discovery, Advertising & Brand Marketing

    How your brand is discovered, evaluated, and remembered has been turned upside down by AI. In this session, we’ll challenge long-standing assumptions about SEO/AEO, media, and brand building with the latest research and outline practical actions marketers can take to stay competitive in an AI-first market.

    Speaker:

  • Market Impact of AI-Fueled Business Transformation and Implications for the C-Suite

    Join IDC experts in a thought-provoking discussion where they unveil insights into AI’s impact on enterprise strategy, inspect where companies are on their journey, and share what this means for how marketers can deliver value to the C-suite.

    Speakers:

  • The Age of AI Content Marketing & Human Creativity

    AI is transforming the buyer journey and how content is created, distributed, and consumed. This session shows how marketing leaders can harness AI for speed and scale while keeping human insight and brand authenticity at the center – and what marketers need to do now to take action.

    Speaker:

  • Executive Panel: AI's Impact on Marketing Strategy and Execution

    Marketing leaders are no longer debating if AI will transform marketing—they are navigating the realities of deploying it at scale, under real-world constraints. In this panel discussion, senior marketing executives share candid insights from the front lines, revealing what has worked, what hasn’t, and where expectations have diverged from reality.

    Speaker:

1:30 – 4:30pm

Analyst 1:1s

4:30 – 5:30pm

Solution Showcase & AI Lab

4:30 – 5:30pm

Reception

Join us for IDC Directions 2026

April 8, 2026 | Boston, MA