Laurie Buczek

Research Vice President, CMO Advisory Practice




By: 
Laurie Buczek
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This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and evolving the role of the chief marketing officer over the next one to three years. As the digital transformation...
By: 
Ritu Jyoti
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,
Shane Rau
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,
Peter Rutten
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,
Matt Arcaro
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Roger Beharry Lall
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,
Laurie Buczek
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,
Jessie Danqing Cai
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,
Jennifer Cooke
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,
Pietro Delai
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Maureen Fleming
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, Tim Grieser,
Hayley Sutherland
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Nobuko Iisaka
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Raghunandhan Kuppuswamy
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,
Kathy Lange
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Shari Lava
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Christopher Lee Marshall
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Melih Murat
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David Schubmehl
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, Warren Shiau,
Mary Wardley
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Neil Ward-Dutton
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Jennifer Hamel
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This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
By: 
Michelle Morgan
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Gerry Murray
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David Wallace
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Alan Webber
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Laurie Buczek
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Wayne Kurtzman
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This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
More results
    2021/2022 Barometer Survey Spotlight #1
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q4 IDC Survey Spotlight Tech Supplier

    2021/2022 Marketing Barometer Survey Spotlight #2
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q4 IDC Survey Spotlight Tech Supplier

    2022 B2B Tech Buyer Survey Spotlight #1
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q4 IDC Survey Spotlight Tech Supplier


More results
Analyst Location

United States



Coverage

Marketing and sales operations, Sales enablement



Regions

Worldwide, North America

Team member of

CMO Advisory Service