Analyst Location
United States
Coverage
Regions
Laurie Buczek
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This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
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本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示,"这十大预测构成了一份战略性框架,帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望,助力IT高管制定战略规划。"
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This IDC Web Conference provides guidance for strategic marketing investments for 2024. Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto...
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2024 State of Partner and Channel Marketing
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Barometer Survey spotlight
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Barometer Survey spotlight #1
More results for Planned Research