Laurie Buczek
This IDC Web Conference presents a discussion by IDC's Vice President of the CMO Advisory Practice, Laurie Buczek, as she shares key insights from the 2022 Barometer Study: Marketing Effectiveness and Metrics That Matter. We have entered a ...
This IDC Survey explores the marketing perspective on what is marketing effectiveness and the evolving ways of measuring marketing's contribution in the digital-first era. This document examines which programs across awareness and demand ar...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
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