The Reality Facing B2B Marketing and Sales: Field Sales Is a Shrinking Role

Sep 2021 | IDC Survey Spotlight | Doc # US47137821

By: Laurie BuczekResearch Vice President, CMO Advisory Practice

This IDC Survey Spotlight explores the growing preference that B2B technology buyers have for digital mediums to find information and engage sales and the associated impact this has on the role of field sales and marketing's responsibility ...

The Critical Tie of Employee Experience to a Trusted Customer Experience

Sep 2021 | IDC Survey Spotlight | Doc # US47141821

By: Laurie BuczekResearch Vice President, CMO Advisory Practice

This IDC Survey Spotlight explores the increasing merit that B2B tech buyers place in brand's treatment of their employees in influencing their confidence and trust in a vendor and the disconnect with a smaller focus on the employee experie...

Adobe Summit 2021

Jun 2021 | IDC Perspective | Doc # US48010321

By: Alan WebberProgram Vice President, Customer Experience, Melinda-Carol BallouResearch Director, Agile ALM, Quality & Portfolio Strategies, Laurie BuczekResearch Vice President, CMO Advisory Practice, Leslie HandGroup Vice President, IDC Retail and Financial Insights, David WallaceResearch Director, Customer Intelligence and Analytics, Jordan JewellResearch Director, Digital Commerce and Enterprise Applications, Marci MaddoxResearch Director, Digital Experience Strategies, Gerry MurrayResearch Director, Marketing and Sales Technology, Adelaide O'BrienResearch Director, Government Digital Transformation Strategies, Ritu JyotiGroup Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead

This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation."Adobe's recent Summit event on the ne...