Laurie Buczek

IDC
Analysts
Current: Laurie Buczek

Laurie Buczek

Research Vice President, CMO Advisory Practice

Analyst Research

Key Marketing Skills for a Hybrid Work Reality

Mar 2021 | IDC Survey Spotlight | Doc # US47565921

By: Laurie BuczekResearch Vice President, CMO Advisory Practice, Amy Loomis, Ph.D.Research Director, Future of Work

This IDC Survey Spotlight explores the top 5 skills most critical to the evolving remit of marketing organizations in a world where most marketers and many clients are working remotely. This IDC Survey Spotlight includes data from IDC's Jan...
B2B Marketing's Achilles Tendon: The Impact of Disconnected Data

Mar 2021 | IDC Survey Spotlight | Doc # US47528621

By: Laurie BuczekResearch Vice President, CMO Advisory Practice, Warren LaneResearch Analyst

This IDC Survey Spotlight explores tech marketing leaders' point of view on the future of marketing. IDC's Barometer Survey explores the strategic role of marketing, expectations, accountability, skill sets, and mindsets required in the nex...
Five Ways Marketing Is Leading Digital Resiliency

Mar 2021 | Event Proceeding | Doc # DR2021_FoCC_LB

By: Laurie BuczekResearch Vice President, CMO Advisory Practice

These event proceedings were presented at IDC Directions in March 2021.How do you find success in a world with increasing volatility, uncertainty, and complexity? You avoid traditional, outdated approaches to managing and operating your bus...

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Analyst Location

United States

Coverage

Marketing and sales operations, Sales enablement

Regions

Worldwide, North America

Related Links

Planned Research