Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services




  • By:  Laurie Buczek Loading

    This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...
  • By: 

    • Laurie Buczek Loading
    • MaryAnn Holder-Browne Loading
    This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
  • By: 

    • Laurie Buczek Loading
    • Marci Maddox Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
More results   for Analyst Research
  • Barometer Survey spotlight

    By:

    Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 IDC Survey Spotlight Tech Supplier

  • Barometer Survey spotlight #1

    By:

    Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 IDC Survey Spotlight Tech Supplier

  • Benchmark Spotlight #2

    By:

    Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 IDC Survey Spotlight Tech Supplier


More results   for Planned Research

Team member of

CMO Advisory Service