Analyst Location
United States
Coverage
Regions
Laurie Buczek
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“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
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This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
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This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
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Barometer Survey spotlight
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Barometer Survey spotlight #1
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Benchmark Spotlight #2
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