Laurie Buczek
This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and evolving the role of the chief marketing officer over the next one to three years. As the digital transformation...
This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
2021/2022 Barometer Survey Spotlight #1
2021/2022 Marketing Barometer Survey Spotlight #2
2022 B2B Tech Buyer Survey Spotlight #1
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