Laurie Buczek
Research Vice President, CMO Advisory Practice
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event marketing experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Mar...
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2021 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 19th year) is a...
This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and the technology purchase decisions of chief marketing officers (CMOs) over the next one to three years. CMOs, sen...
Directions: Digital First CMO
Field Marketing for the Next Era of B2B Marketing
Framework for Customer Centric Marketing
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