Laurie Buczek

Research Vice President, CMO Advisory Practice




By: 
Laurie Buczek
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This IDC Web Conference presents a discussion by IDC's Vice President of the CMO Advisory Practice, Laurie Buczek, as she shares key insights from the 2022 Barometer Study: Marketing Effectiveness and Metrics That Matter. We have entered a ...
By: 
Laurie Buczek
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, Warren Lane
This IDC Survey explores the marketing perspective on what is marketing effectiveness and the evolving ways of measuring marketing's contribution in the digital-first era. This document examines which programs across awareness and demand ar...
By:  Warren Lane,
Laurie Buczek
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This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
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    2021/2022 Barometer Survey Spotlight #1
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q2 IDC Survey Spotlight Tech Supplier

    2022 B2B Tech Buyer Survey Results
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q2 IDC Perspective Tech Buyer

    Field Marketing for the Next Era of B2B Marketing
    By:
    Laurie Buczek
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q2 IDC Perspective Tech Buyer


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Analyst Location

United States



Coverage

Marketing and sales operations, Sales enablement



Regions

Worldwide, North America

Team member of

CMO Advisory Service