Google Cloud Platform Industry Strategy

May 2021 | IDC Perspective | Doc # US47639721

By: Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research, Jeffrey HojloResearch Vice President, Future of Industry Ecosystems & Product Innovation Strategies, Kevin ProutyGroup Vice President, Energy and Manufacturing Insights, Lynne DunbrackGroup Vice President, Ruthbea YesnerVice President, Government Insights, Education and Smart Cities, Nimita LimayeResearch Vice President, Adelaide O'BrienResearch Director, Government Digital Transformation Strategies, Shawn P. McCarthyResearch Director, Jerry SilvaProgram Vice President

This IDC Perspective provides our guidance for end users as they consider their cloud platform options in this increasingly competitive market. A team of IDC analysts virtually attended the recent Google Cloud Platform (GCP) digital event t...

The Transformation of Enterprise Software: The 4Ps — Past, Present, and Future

Apr 2021 | Market Perspective | Doc # EUR147592221

By: Philip CarterPhilip Carter, Group Vice President, European Chief Analyst and WW C-Suite Tech Research Lead, Frank Della RosaResearch Director, SaaS and Cloud Software, Matthew EastwoodSenior Vice President, Enterprise Infrastructure, Cloud, Developers and Alliances, Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research, David ReinselSr. Vice President, Global Datasphere, IoT, Mobility, Security, Consumer, Semiconductors, Telecom, Client Computing and Imaging/Print/Document Solutions, Mark ThomasonResearch Director, Meredith WhalenChief Research Officer, IDC

This IDC Market Perspective highlights how the enterprise software market is in a state of transformation. The software product that will be leveraged by the Future Enterprise will be modular and based on open microservices. It will be pric...

Exploring Industry Recovery and COVID-19's Impact on Digital Transformation

Dec 2020 | IDC Perspective | Doc # US47183820

By: Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research

This IDC Perspective video series episode reviews the impact COVID-19 had on industry's focus on digital transformation and ongoing recovery efforts and areas of focus. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Mer...