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Lynne Schneider

Research Director, Data as a Service

Lynne Schneider is Research Director leading IDC's Data as a Service (DaaS) market research and advisory practice. Ms. Schneider’s core research coverage includes data sourcing and delivery services from traditional and emerging data providers along with evolving data aggregation and dissemination platforms. The breadth of coverage includes services that enable an organization to externally monetize data generated as part of the organization's ongoing operations, value-added information derived from this data, and the marketplace for combining data with other solutions. This research analyzes the supply and demand side business and technology trends of this emerging category.



Previously, Lynne was a Senior Research Director at The Hackett Group, focused on Enterprise Performance Management, Business Intelligence and finance. She also served as Director and area lead at ALM Intelligence (then Kennedy Information), covering service providers to CFOs and the finance function. Before joining ALM Intelligence, Ms. Schneider held a variety of internal and external consulting roles for Accenture, Willis Towers Watson, American Greetings and the Oswald Companies.



  • M.A. in Communications from the University of Pennsylvania’s Annenberg School
  • B.A. in English from Duke University
  • Frequent presenter at industry conferences as well as providing analysis for multiple media outlets including the Wall Street Journal and
This IDC study provides a detailed view of IDC's data-as-a-service (DaaS) market taxonomy. IDC's taxonomy incorporates six major DaaS domains, each with several categories of data. This taxonomy describes each of the DaaS domains, categorie...
IDC PlanScape: Data Monetization

Mar 2018 - IDC PlanScape - Doc # US43627918

by: Serge FindlingMarc StrohleinLynne SchneiderDan Vesset

This IDC study helps the many stakeholders in a data monetization effort come together and craft a thorough plan to create an effective offering, develop delivery capabilities, and mitigate the risks of entering the data-as-a-service market...
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