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Lynne Schneider

Research Director, Data as a Service

Lynne Schneider is Research Director leading IDC's Data as a Service (DaaS) market research and advisory practice. Ms. Schneider’s core research coverage includes data sourcing and delivery services from traditional and emerging data providers along with evolving data aggregation and dissemination platforms. The breadth of coverage includes services that enable an organization to externally monetize data generated as part of the organization's ongoing operations, value-added information derived from this data, and the marketplace for combining data with other solutions. This research analyzes the supply and demand side business and technology trends of this emerging category.



Previously, Lynne was a Senior Research Director at The Hackett Group, focused on Enterprise Performance Management, Business Intelligence and finance. She also served as Director and area lead at ALM Intelligence (then Kennedy Information), covering service providers to CFOs and the finance function. Before joining ALM Intelligence, Ms. Schneider held a variety of internal and external consulting roles for Accenture, Willis Towers Watson, American Greetings and the Oswald Companies.



  • M.A. in Communications from the University of Pennsylvania’s Annenberg School
  • B.A. in English from Duke University
  • Frequent presenter at industry conferences as well as providing analysis for multiple media outlets including the Wall Street Journal and
Data as a Service Grows — With Trusted Partners

Jul 2018 - IDC Survey Spotlight - Doc # US44108318

by: Lynne Schneider

This IDC Survey Spotlight provides analysis of the results of IDC's survey of 500 buyers and likely buyers of data as a service (DaaS). The survey was fielded in June 2018."IDC's survey data shows that DaaS buyers plan to increase the numbe...
Data Marketplace Types, 2018

Jul 2018 - IDC Perspective - Doc # US44024218

by: Lynne Schneider

This IDC Perspective provides a definition of data marketplaces, why they are an important construct in the data as a service market, and different ways that they manifest themselves. It explains the advantages for both buyers and sellers a...
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