IDC Digital Retail and Logistics Forum

This site uses cookie including third parties cookies which helps us provide and improve our services. Find more on our Cookie Policy


IDC Digital Retail and Logistics Forum

Customer-centric Commerce in the Digital Era

Almaty, April 26, 2018


Today’s retail leaders and brand owners are engaging in digital transformation (DX) to create a sustainable competitive advantage. They recognize that DX involves applying incremental technologies to create new customer and partner experiences. To address the new challenges they face, these owners will need to holistically redesign their business strategies, business processes, human engagements (with personnel and other individuals), information monetization strategies, and technologies.

At the IDC Digital Retail and Logistics Forum 2018, merchants and retailers from all over Kazakhstan will gather together to discuss holistic approaches toward DX strategies and explore how to facilitate sustainable growth in the new retail era.


Key topics

  • Global trends and challenges in the retail industry — bridging digital and physical worlds.
  • Omni-channel commerce strategy and ways to win a customer.
  • Online retail and ecommerce platforms — challenges and deployment strategies.
  • Optimized inventory management and supply chains.
  • Benefits of Big Data analytics implementations:  personalized customer experience and increasing conversion and loyalty.
  • Customer engagement with interactive digital signage and point-of-sale (POS) solutions.
  • Artificial intelligence for retail and manufacturing processes, product recommendations, voice-controlled assistants, and in-store costumer services.
  • Internet of Things (IoT), blockchain, and industry collaborative platforms.

Who Should Attend

  • President, Vice President, CEOs, COOs, Regional Directors and Managers
  • CIO, IT Directors, IT Manager
  • eCommerce, Sales, Marketing Directors
  • Brand, Product Directors, Development Directors
  • Strategic Development Directors, Digital Marketing Managers


Time Event Speakers



Welcome speech

Andrew Beklemishev
Regional Director, IDC Central Asia

About new challenges owners will need to holistically redesign their business strategies, business processes, human engagements (with personnel and other individuals), information monetization strategies, and technologies.


The Future of Commerce is Now. Are You Ready?

Andrea Sangalli
Associate Research Director, IDC Retail Insights

Retail has reached a point in time and space where multiple forces are causing irreversible changes in the industry. The last years saw several organizations cutting jobs and closing stores, other reporting declining revenues and profits or declaring bankruptcy due to their inability to adapt to the fast changing retail landscape. eCommerce sales grew by 15%, but profits are affected. But some retailers that are embracing digital innovation are thriving. In this new era experiences are channel-free and digital is omni-present. To succeed in the next decade, retailers need improved collaboration through ecosystem networks augmented in the digital world, and a new omni-channel commerce platform, which is imperative for successful innovation implementation, customer experience differentiation, and omni-channel execution at speed and scale.

Which retailer are you? A retailer of the past or a retailer of the future?

Let’s discuss and debate how retailers can react and adapt to the new forces, turning existing organizations into digital native enterprises, and where disruptive innovation is "business as usual".

Business Session

The Best World DX Use Cases and Kazakhstan Business Experience Today and Future Plans.


Extreme Wireless WiNG Solutions

Vyacheslav Kim
Sales Director Central Asia and Caucasus, Extreme Networks

Portfolio overview and references in Kazakhstan.


Firstline Workers. Enabling Digital Transformation for Retail Firstline Workers

George Kopilashvili
Marketing Manager Microsoft 365, Central and Eastern Europe

Smart Analytics with Microsoft Power BI


Development of Smart Retail with Beeline

Nikolay Traknov
Head of IoT Development Unit, Corporate Sales Department, Beeline

Coffee Break and Expo


Shifting to Omni-channel Fulfillment for Delivering Personalized Customer Experiences

Andrea Sangalli
Associate Research Director, IDC Retail Insights

Logistics organization can support retailers in their response to consumers' requirements for personalized experiences through the advanced omni-channel fulfillment and supply chain execution capabilities. Digital transformation for omni-channel retail includes all participants in the supply chain, from suppliers through to the designers and the warehouse, transportation, and store associates. The complexity of omni-channel fulfillment is that every piece in the supply chain is interlinked. Omni-channel retail success requires the ability to alleviate fulfillment bottlenecks and continuously innovate last-mile delivery. It takes coordination, communication, and buy in from every party involved to bring a full supply chain through the various stages of transformation to the ultimate goal of an optimized network across the board.


  • What’s new role of the store network?
  • What’re the main challenges retailers are facing to deliver omni-channel fulfillment?
  • What’re the opportunities for improving reverse logistics


Service Model in Kazpost

Bakhtiyar Mukhametkaliyev
Executive Director of IT Infrastructure, Kazpost

Retail Bank: Backstage

Assem Nurgaliyeva
Business Development Director, First Credit Bureau Kazakhstan

Digital Services Psychology

Jeanne Prashkevich
Consulting Director, DPR

Lunch and Expo

Technology Session

The Modern Technologies and Products for Retail Automation and Client Service; Building the Digital Business.


Voice Technologies in Retail

Bertrand Collongy
Region Sales Director, South & East Europe, META & CIS Countries, Workflow Solutions, Honeywell

Corporate Mobile Solutions

Petr Dzyuba
Head of IM B2B, Samsung Electronics Central Eurasia

T&L and Retail Innovations: Creating the Future

Marian Šramko
Sales Director Central Europe, South-eastern Europe, Central Asia, Zebra Technologies Europe Limited

Questions & Answers. Closing Remarks. Raffle Draw



General Information

Event language

The event will be held in Russian and English (with simultaneous translation when needed).


Registration Fee

Media representatives: free of charge
End Users: Free attendance is reserved for a total of 100 persons. Register today and secure your free ticket! This offer is valid for Governmental & Corporate sector (not IT + consultant companies): free of charge for senior representatives only.
IT vendors & consultants: 300 Euro + VAT. Registration and confirmation from IDC are required.

Registration fee covers conference participation, documentation and meals, but does not include parking fee.


Registration Deadline

April 25, 2018



All registration payments must reach IDC prior to the conference.



Substitutions: can be made at any time.
Refund: for cancellations up to one month prior to the conference we will refund your delegate fee 100%, up to two weeks – 50%. For cancellations received after this time, or for those registered delegates who do not show up on the day, the entire fee will be forfeit.


All participants will have the chance to win prizes.


Solution Partner(s)

Technology Partner(s)

Media Partner(s)


InterContinental Almaty Hotel

181 Zheltoksan str., Almaty, 050013, Kazakhstan

Parking spaces are located onsite.


Elvira Khapsalis

Conference Manager

+7 777 555 4458

Mariya Zhilina

Senior Account Manager

+7 495 9 747 747

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit