IDC's consulting develops and delivers activities designed around your specific business goals using a foundation of research and insights across technologies, and industries, as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.
IDC consultants are ready to help you answer the following transformational questions:
How to capitalize on new technology market opportunities
Market Assessment, Competitor Analysis, Customer Analysis
Strategy & Planning:
Market Entry Strategy, Growth Strategy
Lead Generation, Channel Development, Sales Enablement
Get closer to your customers through the power of content.
In a digital world awash with content it is vital that your marketing strategy is based on high impact thought leading content that guides your prospects and customers at every stage of the buyers’ journey. IDC develops Integrated Marketing Campaigns for leading IT Vendors that drives brand awareness, demand & lead generation and ultimately revenue using premium content assets and engagement techniques that are supported by objective fact based research. Thought leadership content and insights will engage your target audience and provide your buyer with relevant information to make an informed purchase decision. Our approach is to help you develop strategic integrated marketing campaigns which address the needs of technology buyers and influencers at each stage of their journey: Explore, Evaluate, Purchase, Expand, Renew, Advocate.
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IDC Reveals Worldwide CIO Agenda Predictions for 2018
By 2019, 60% of CIOs will complete infrastructure and application re-platforming using cloud, mobile, and DevOps, clearing the deck for accelerated enterprise digital transformation...Read more
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