IDC European Consulting brand extension

We help our Technology Ecosystem clients succeed through
Bespoke Data, Market Insights, and leading-edge Thought Leadership

IDC Custom Solutions in Europe develops and delivers programs designed around your specific business goals

Our Custom Solutions Portfolio is built on a foundation of research and insights that span across a broad range of technologies, geographies, and industries.

We have built 7 core Practice Areas which are designed to support Technology Suppliers with their Strategy and Planning, Thought Leadership & Content Marketing, Partnering and Sales Enablement activities.

Simply put, we help our clients Plan, Market and Sell.


Build Winning Business and Go-to-Market Strategies for Europe. Equip your planning cycles with tailored market insights and data and gain a competitive edge through a better understanding of your Customers, Target Personas, Partners and Ecosystem Participants.

Custom Analytics Practice

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Custom Market Insights Practice

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Strategy Development & Advisory Practice

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Target todays hyper-educated buyers with high quality, credible content. Empower your Marketing, Improve Demand Generation and achieve Faster Conversation Rates through Thought Leadership narratives delivered via industry- leading Content Marketing Assets.

Thought Leadership and Content Marketing Practice

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Business Value Practice

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Enable your Direct Sales Teams as well as your Partners to link your Value proposition to Target Segment and Persona priorities and as well as leverage the latest Technology, Industry and Business themes that will open doors and close business.

Partnering Practice

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Sales Enablement Practice

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The European Custom Solutions Team

We are a diverse team of experienced Consultants supported by more than 1300 technology and industry subject matter experts around the globe.

We strive to understand your specific needs and challenges.

We tailor a bespoke Solution to meet your current and future objectives.

We orchestrate a European or Global team of technology and industry analysts to deliver upon our agreed goals.

We continuously support and advise you along the way.

We strive to be a flexible and scalable extension to your in-house teams.

In the last 3 years we have surveyed more than 30,000 organizations in Europe and delivered more than 1,200 projects for 335 Global and European Clients.

Meet the Team

Sureshpal Singh Puarr is Associate Vice President, Consulting for IDC’s European Software Group. Based in Frankfurt, Suresh works...

Sureshpal Singh

Group Vice President & GM, International Custom Solutions and Consulting

Ryan Stott is a consulting manager for IDC Europe, specialising in Digital Transformation, Cloud, Edge Computing, IoT and Infrastructure...

Ryan Stott

Associate Vice President, European Custom Solutions Lead

Byron Messaris

Consulting Manager

Fung Yee Tang

Director PMO

Keith Gaffney

Associate Vice President, Consulting Business Development

Peter Hulleman is a Senior Consulting Manager in IDC’s European Telecommunications and Networking group,...

Peter Hulleman

Senior Manager, PMO

Phil Odgers

Senior Project Manager

Sonia Chana

Senior Project Manager

Trine Borve

Senior Project Manager

Ariane Mackenzie works for the IDC European Consulting Team in business development. She joined IDC's European Telecommunications Services Group in 1999...

Ariane Mackenzie

Senior Manager

Julien Solente

Consulting Manager

Dominique Bindles

Senior Consultant

Kelly Kircher

Vice President, Consulting Business Development

Nathan Budd is a consulting director, working across strategic, market intelligence and go-to-market solutions...

Nathan Budd

Consulting Director

Angel Dobardziev is a senior director, consulting, for IDC’s European Telecoms, IoT, and Infrastructure Groups...

Angel Dobardziev

Senior Consulting Director

Empower Your Market Intelligence, Content Marketing, and Sales with Research-driven Tools

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