We help our Technology Ecosystem clients succeed through
Bespoke Data, Market Insights, and leading-edge Thought Leadership
IDC Custom Solutions in Europe develops and delivers programs designed around your specific business goals
Our Custom Solutions Portfolio is built on a foundation of research and insights that span across a broad range of technologies, geographies, and industries.
We have built 7 core Practice Areas which are designed to support Technology Suppliers with their Strategy and Planning, Thought Leadership & Content Marketing, Partnering and Sales Enablement activities.
Simply put, we help our clients Plan, Market and Sell.
Build Winning Business and Go-to-Market Strategies for Europe. Equip your planning cycles with tailored market insights and data and gain a competitive edge through a better understanding of your Customers, Target Personas, Partners and Ecosystem Participants.
Target todays hyper-educated buyers with high quality, credible content. Empower your Marketing, Improve Demand Generation and achieve Faster Conversation Rates through Thought Leadership narratives delivered via industry- leading Content Marketing Assets.
Enable your Direct Sales Teams as well as your Partners to link your Value proposition to Target Segment and Persona priorities and as well as leverage the latest Technology, Industry and Business themes that will open doors and close business.
The European Custom Solutions Team
We are a diverse team of experienced Consultants supported by more than 1300 technology and industry subject matter experts around the globe.
We strive to understand your specific needs and challenges.
We tailor a bespoke Solution to meet your current and future objectives.
We orchestrate a European or Global team of technology and industry analysts to deliver upon our agreed goals.
We continuously support and advise you along the way.
We strive to be a flexible and scalable extension to your in-house teams.
In the last 3 years we have surveyed more than 30,000 organizations in Europe and delivered more than 1,200 projects for 335 Global and European Clients.
Meet the Team
Empower Your Market Intelligence, Content Marketing, and Sales with Research-driven ToolsContact Us
The Outcomes We Enable
- Link your Marketing Narratives to your Sales Messages
- Educate your Sales Teams and Partners on the Trends shaping the markets they sell into
- Equip your Sales Teams and Partners with vertical industry knowledge
- Provide guidance on how to persuasively address key Target Personas and LOB buyers
- Provide your sales teams and partners with objection handling and competitive positioning talking points
- Identify and Recruit new Ecosystem Partners
- Evolve your Partner Programs for new business models and partnerships
- Develop Industry Leading Thought Leadership Narratives
- Build Awareness
- Generate and Nurture Leads
- Support Decision Making
- Build and Validate your Business and Go-to-Market Strategies in Europe
- Understand your Addressable Market and Plan your investments Understand your Customers and Buying Centers
- Inform your Product and Services Portfolio Strategies
- Understand your Competition better
- Measure and Improve your Customer and Partner Experience.