We help our Technology Ecosystem clients succeed through Bespoke Data, Market Insights, and leading-edge Thought Leadership
IDC Custom Solutions in Europe develops and delivers programs designed around your specific business goals
Our Custom Solutions Portfolio is built on a foundation of research and insights that span across a broad range of technologies, geographies, and industries.
We have built 7 core Practice Areas which are designed to support Technology Suppliers with their Strategy and Planning, Thought Leadership & Content Marketing, Partnering and Sales Enablement activities.
Simply put, we help our clients Plan, Market and Sell.
Plan
Build Winning Business and Go-to-Market Strategies for Europe. Equip your planning cycles with tailored market insights and data and gain a competitive edge through a better understanding of your Customers, Target Personas, Partners and Ecosystem Participants.
Target todays hyper-educated buyers with high quality, credible content. Empower your Marketing, Improve Demand Generation and achieve Faster Conversation Rates through Thought Leadership narratives delivered via industry- leading Content Marketing Assets.
Enable your Direct Sales Teams as well as your Partners to link your Value proposition to Target Segment and Persona priorities and as well as leverage the latest Technology, Industry and Business themes that will open doors and close business.
We are a diverse team of experienced Consultants supported by more than 1300 technology and industry subject matter experts around the globe.
We strive to understand your specific needs and challenges.
We tailor a bespoke Solution to meet your current and future objectives.
We orchestrate a European or Global team of technology and industry analysts to deliver upon our agreed goals.
We continuously support and advise you along the way.
We strive to be a flexible and scalable extension to your in-house teams.
In the last 3 years we have surveyed more than 30,000 organizations in Europe and delivered more than 1,200 projects for 335 Global and European Clients.
Meet the Team
Sureshpal Singh Puarr is Associate Vice President, Consulting for IDC’s European Software Group. Based in Frankfurt, Suresh works...
Ariane Mackenzie works for the IDC European Consulting Team in business development. She joined IDC's European Telecommunications Services Group in 1999...
