Custom Market Insights

Is your business truly maximizing your market potential through a deeper understanding of the market, the competition and your key buyer personas?

Our Custom Market Insights Practice enables our clients to better understand the environment they are operating in. These insights drive more effective positioning and portfolio alignment to market needs which ultimately drives better customer experience.

Why are custom market insights important?



Understand the different buyers in your target customer organizations so as to effectively expansion and strat

Plan and execute a strategy to effectively compete against other offerings

Explore the capabilities that the market wants and is willing to pay for

Investigate and Track your Brand Equity, Customer and Partner Loyalty in order to adjust or double down on your GTM strategies

Custom Market Insights Practice Portfolio

The Custom Market Insights Practice delivers a range of buyer and competitive insights via tailored engagements that help you:

  • Understand the different buyer personas within your target customer segments or verticals in order to build tailored value propositions
  • Plan and execute a strategy to effectively compete against other offerings
  • Explore the capabilities that the market wants and is willing to pay for
  • Investigate and Track your Brand Equity, Customer and Partner Loyalty in order to adjust or double down on your GTM strategies

Portfolio and Process

Leverage our Custom Market Insights Methodology and Approach

About IDC European Consulting

We are a diverse team of experienced Consultants supported by more than 1200 technology and industry subject matter experts in Europe and around the globe.

For more information about IDC┬┤s Custom Market Insights Practice