Partnering Practice

Is your business looking to improve influence with partners and maximize the return on partnering investments?

IDC’s Partnering Practice enables Technology Vendors to develop, evolve and drive effective partnering strategies using a foundation of industry leading Partnering and Alliances research delivered in Europe and on a Global basis. The IDC Partnering Practice supports our Vendor clients across the entire lifecycle of Partner Discovery, On-boarding, Enablement, Management and ultimately the Driving of Indirect Revenue Growth.

Why is Partnering Important?



The rules are changing fast - Customers as Partners and Partners as Customers are greying traditional partnering and alliance approaches

The proliferation of partner business models and types require new partner programs and engagement approaches

Greater “share of wallet“ and improved dialogue with your partners also helps develop retention programs that sustain and nurture higher-performing partners.

Utilization of more current measurement systems provides better visibility on key partnership metrics of deal structuring, revenue, retention, recruitment, and ROI.

Partnering Practice Portfolio

Our Partnering Practice focusses on supporting our Tech Supplier clients with 2 key pillars of their indirect business:

  • Partnering Insights – Intelligence that support more effective Partner Programs, Recruitment and Ecosystem Management
  • Partnering Enablement – Driving partner loyalty and performance by enabling partners to more effectively sell, market and deliver better outcomes for their customers.

Portfolio and Process

Leverage our Partnering Practice Methodology and Approach

About IDC European Consulting

We are a diverse team of experienced Consultants supported by more than 1300 technology and industry subject matter experts in Europe and around the globe.

For more information about IDC´s Partnering Practice