Sales Enablement Practice

Are your sales teams speaking the Language of the Customer?

IDC’s Sales Enablement Practice develops and delivers programs designed around your specific sales strategy using a foundation of IDC research and insights across technologies, geographies, and vertical industries in order to empower sales conversations. Marketing activities begin a conversation that Sales must be able to intelligently carry forward by linking your value proposition to target Persona priorities and the latest Technology, Industry and Business themes.

Why is Sales Enablement Important?



Ensure sales conversations are highly relevant to your buyers’ rapidly changing needs

Equip your sales teams with a functional understanding of how target industries function, what their key business priorities are and how to link these to the solutions you provide.

Understand the business value your solutions deliver so sellers can speak to transformation and optimization objectives that preoccupy today’s buyers.

Educate salespeople so they are well prepared on your organization’s messaging, especially how to help customers develop business resiliency.

Sales Enablement Practice Portfolio

Our Sales Enablement Practice delivers programs designed around your specific sales strategy using a foundation of IDC research and insights across technologies, geographies, and industries in order to empower sales conversations.

Digital marketing activities begin a conversation that Sales must be able to intelligently carry forward by linking your value proposition to target Persona priorities and the latest Technology, Industry and Business themes.

Portfolio and Process

Leverage our Sales Enablement Methodology and Approach

About IDC European Consulting

We are a diverse team of experienced Consultants supported by more than 1200 technology and industry subject matter experts in Europe and around the globe.

For more information about IDC´s Sales Enablement Practice