target audience: TECH BUYER Publication date: Sep 2023 - Document type: IDC Perspective - Doc Document number: # AP49173823
How Do Experiential Value Streams Contribute to Customer Success?
This IDC Perspective discusses the importance of value creation for stakeholders in the future enterprise, such as customers, partners, employees, management, community, environment, and so forth. IDC explores the market trends and developments leading to the change in how value is perceived, how organizations can measure the value from their digital transformation (DX) initiatives, customer experience (CX) investment priorities, and how tech buyers are investing in this value.
"Delivering value has always been a mainstay in C-suite discussions, but the way this value is perceived has continued to evolve with evolving market trends, such as green consumerism, AI everywhere, and digital sameness. There is a need for technology buyers to reassess their value creation efforts in terms of their priorities and effectiveness. This will help them drive greater enterprise value by tapping on unidentified value opportunities that seek to benefit their entire stakeholder ecosystem," says Lavanya Jindal, market analyst, customer experience and enterprise applications, IDC Asia/Pacific.