Why IDC is the Right Fit for Growing Tech Vendors
Partnering with an analyst firm is critical for innovative technology providers to advance their market awareness, grow lead generation efforts, and build third-party validation momentum. However, some analyst firms have rigid structures that impede rather than advance disruptors' growth. We are focused on offering you the flexible strategic relationship you need.
Awareness Partner
Working with tech marketers to build & deliver messages that drive measurable results.
Most Influential Analysts
Helping IT professionals, business execs & the investment community make decisions every day.
Personalized Experience
Ensuring that we match our solution to the category where you are innovating.
Industry Lens
Our industry research advises on issues facing today’s digital business leaders.
Global Presence
With experts in over 110 countries – wherever you need to grow, we’ll be there.
Data at IDC's Core
Single source for understanding market opportunities, portfolio planning & use cases.
Explore IDC’s unique solutions exclusively for emerging tech vendors
IDC Emerging Vendor Program
Strategy and Growth
Jumpstart Your Growth Strategy with Expert Analyst Support. Exclusive membership to an expert market Analyst to help you make fact-based technology decisions and achieve key business objectives. Align your expert market Analyst with your product team to help accelerate your product portfolio.
Market & Competitive Intelligence
Gold-Standard Data and Research at Your Fingertips
Harness IDC's published research and industry-leading data to shape your competitive positioning and growth opportunities.
Receive unparalleled access to published data and research in your core market area. Choose from over 20 core research areas.
Validation & Messaging
IDC's Analyst Roster Unlocked
Consult with any of IDC’s 1100+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.
Gain a strategic advantage over the market by using IDC's extensive knowledge of channel/partner strategies and market forecast/outlooks and use this expertise to validate product and business strategies.
Influencing & Navigating Opportunities
Dedicated Customer Success Manager to help you navigate your IDC Experience
Your Customer Success Manager will be an extension of your Analyst Relations team and help facilitate Analyst meetings, proactively align IDC Research, and help you recognize value in your investment with IDC.
IDC Mid-Market Vendor Program
Strategy and Expansion
Accelerate Your Expansion Strategy with an Expert Analyst Roster
Exclusive membership to expert market Analysts to help you make fact-based technology decisions and achieve key business objectives.
Align your expert market Analysts with your products teams to help accelerate your go-to-market.
Market & Competitive Intelligence
Gold-Standard Data and Research at Your Fingertips
Harness IDC’s published research and industry-leading data to shape your competitive positioning and growth opportunities.
Receive unparalleled access to published data and research in your core market area. Choose from over 20 core research areas.
Validation & Messaging
Flexible Analyst support for your Growth markets
Consult with any of IDC’s 1100+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.
Gain a strategic advantage over the market by using IDC's extensive knowledge of channel/partner strategies and market forecast/outlooks and use this expertise to validate product and business strategies.
Influencing & Navigating Opportunities
Dedicated Customer Success Manager to help you navigate your IDC Experience
Your Customer Success Manager will be an extension of your Analyst Relations team and help facilitate Analyst meetings, proactively align IDC Research, and help you recognize value in your investment with IDC.