target audience: TECH BUYER  Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # AP51034224

Emerging ISVs in Asia/Pacific (Excluding Japan) Transforming the Enterprise Software Landscape: AWS as Their Strategic GenAI Enabler

By:  Estelle Quek Loading


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This IDC Perspective offers an in-depth analysis of emerging ISVs' considerations as they advance toward the next phase of the era of AI everywhere and are focused on delivering quantifiable business impact from ongoing and new AI investments. Analyst's view is that the GenAI path to impact will manifest across three broad spectrums:

  • Productivity gains, as AI permeates every layer of an organization's business process, software development and implementation, and ITOps
  • Humanlike experiences that revolutionize the way employees, customers, partners, and suppliers interact with AI-powered software
  • New revenue streams, as AI-enabled business models accelerate growth

"The GenAI seminal shift is the most rapid ever experienced by the IT industry, and 2024 is the year of transformation and progress. As organizations adjust the mass of their investments toward AI-enhanced products and services, incorporate AI into their businesses to uncover new streams of revenues, and drive better innovation and value for themselves and end customers, it is imperative for organizations to appraise every layer of their technology stack. It is prudent to rethink which technology providers offer the optimal cloud, hybrid, and edge infrastructure environment for the various innovative GenAI FMs, which FMs are best suited for divergent use cases, how to rapidly and seamlessly monetize GenAI and GenAI-powered software, and how to accumulate new value and outcomes internally and for their customers arising from this GenAI-driven transformation," says Estelle Quek, senior research manager at IDC Asia/Pacific.


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